Event Marketing - Publications - Faculty & Research

13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

really goes away. Since the dawn of advertising, retailers have made a point of marketing separate lines of branded products for men and women in many categories, even in cases where their functions are essentially the same. It's a... View Details

Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

22 Nov 2022
Research & Ideas

When Agreeing to Disagree Is a Good Beginning

something we’d rather avoid than engage in with confidence,” explained Francesca Gino, Tandon Family Professor of Business Administration in the Negotiation, Organizations, and Markets Unit at Harvard Business School during the event.... View Details

Keywords: by Clea Simon, Harvard Gazette

05 Mar 2019
First Look

New Research and Ideas, March 5, 2019

towards those customers for whom the intervention will pay off, therefore increasing the value of customers while maximizing the return on the marketing efforts. Targeting effectively ultimately depends on the firm's ability to precisely... View Details

Keywords: Dina Gerdeman

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The Experience | Predoctoral Researchers

mentorship, in the form of feedback, guidance, coaching in the areas of skill building, critical thinking, and technical skill development, They also participate in professional development-focused programming. Each cohort will participate in a variety of View Details

17 Jul 2023
Blog Post

Sustainability Career Advice from the Career & Professional Development Office

marketing to them. I had the opportunity to work with brands on exclusive show sponsorships, large tentpole events and the VH1 Save the Music Foundation to restore public school music programs. When my... View Details

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Online Business Strategy Course | HBS Online

Predicting Competition in Local Markets Competing Against Dominant Platforms Platforms in Your Value Chain Serial Acquirers Show Hide Details Concepts Understanding Network Effects Which Markets Will Tip... View Details

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For Alumni - Health Care

Harvard inventors to promote the commercialization of life science technologies with significant market potential. For more information, please contact blavatnikfellowship@hbs.edu . Recruit As an HBS graduate, you know our students are... View Details

16 Oct 2015
Blog Post

HBS and the Arts

major talent agency with the launch of a new art division. While consulting on the build out of a platform connecting visual artists to licensing and branding opportunities I was able to hone my strategy and marketing skills. I called... View Details

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Seminars & Conferences - Faculty & Research

Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students More Local Events Local Community Events Harvard Wyss... View Details

25 Jun 2020
Blog Post

Harvard Business School Class of 2021 Student Profiles

instilled a love of all things horse and cow in Kam. “I was a rodeo cowgirl,” says Kam, who participated in a number of timed events including barrel racing, pole bending, and goat tying throughout childhood and into her young adult... View Details

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Exploring the Intersection of Business & Health Care: Summer Fellow Derek Soled (MD/MBA 2022) - MBA

specific populations. I am helping reach vulnerable groups such as older immigrant adults, incarcerated adults, and home health workers, using focus groups and other market research to create tailored engagement plans. My work supports... View Details

08 Oct 2020
Research & Ideas

Keep Your Weary Workers Engaged and Motivated

poor performance. This should be based on metrics that are clearly tied to the company’s mission. Note that we say performance, and not performers. Performance may be based on factors besides the talent and motivation of the individual in question, such as job or View Details

Keywords: by Boris Groysberg and Robin Abrahams

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Research - Behavioral Finance & Financial Stability

They show that funding loans to these borrowers lead to better economic outcomes for the borrowers and higher returns for the fintech platform. See Marco’s other research here , Dimuthu’s other research here , and Don’s other research here . More Info Stock View Details

27 Mar 2018
First Look

First Look at New Research, March 27, 2018

analysis of tort laws. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54284 forthcoming Management Science Market Reaction to Mandatory Nonfinancial Disclosure By: Grewal, Jody, Edward J. Riedl, and George Serafeim... View Details

Keywords: Sean Silverthorne

February 2020
Supplement

Managing Blackout at Aluminum Bahrain B.S.C. (Alba) (B)

By: Joseph B. Fuller, Gamze Yücaoğlu and Youssef Abdel Aal

The case opens in 2017 as Tim Murray, CEO of Aluminum Bahrain (Alba), the largest single-site aluminum smelter in the world outside China and a major contributor to the Bahraini economy, was contemplating the recovery options as the company was facing the most severe... View Details

Keywords: Aluminum Industry; General Management; Cultural Change; Change Management; Crisis Management; Decision Making; Organizational Culture; Safety; Leadership; Emerging Markets; Bahrain; Middle East

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February 2020 (Revised March 2020)
Case

Managing Blackout at Aluminum Bahrain B.S.C. (Alba) (A)

By: Joseph B. Fuller, Gamze Yücaoğlu and Youssef Abdel Aal

The case opens in 2017 as Tim Murray, CEO of Aluminum Bahrain (Alba), the largest single-site aluminum smelter in the world outside China and a major contributor to the Bahraini economy, was contemplating the recovery options as the company was facing the most severe... View Details

Keywords: Aluminum; General Management; Cultural Change; Change Management; Crisis Management; Decision Making; Organizational Culture; Safety; Leadership; Emerging Markets; Bahrain; Middle East

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07 Mar 2016
Blog Post

Living Off Campus at HBS

While 65% of HBS students live on campus, many choose to live in the surrounding areas of Boston and Cambridge. Cameron Farkas and Joe Kiernan are two such students – and would have it no other way. Here’s what they enjoy the most about their off campus living setup. ... View Details

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Career Re-Entry & Flexible Work - Alumni

Planned, yet premature retirement Re-examination of commitments, “soul searching” Whether you anticipate a career break, or wish to position yourself favorably in the event of an unplanned job loss, you can take steps now to make re-entry... View Details

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Women’s Leadership Summit - Alumni

Programs & Events Women’s Leadership Summit Women’s Leadership Summit: Celebrating and Advancing Women Leaders November 7 – 8, 2024 HBS Campus “We are excited to harness the collective power of Harvard Business School’s alumni to ignite... View Details

01 Sep 2023
News

Case Study: The Home Team

Illustration by Jon Krause Illustration by Jon Krause Brendan Kennealey (MBA 2006) wasn’t even searching for a business idea. A couple of years ago, the Wilmington, Delaware, native met up with an old friend who’d bought a new house. Over dinner this friend enumerated... View Details

Keywords: Jen McFarland Flint; Real Estate

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