Entrepreneurial Marketing - Publications - Faculty & Research

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Positions - Faculty & Research

passed. Interested applicants for positions starting July 2026 should check back again at a later date. Entrepreneurial Management Tenure Track Position in Entrepreneurship (ECF - Economics & Finance) - 2025 The deadline for applications... View Details

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Initiatives & Projects - Faculty & Research

interdisciplinary perspectives. Case Method Project The Case Method Project is bringing case method teaching to high schools and colleges in U.S. History, Government, and Civics & Democracy. Creating Emerging Markets The Creating Emerging... View Details

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Finance Curriculum - Faculty & Research

Course: Investing for Impact (also listed under Entrepreneurial Management and General Management) Archie L. Jones , Emily R. McComb , Brian Trelstad Spring 2025 Q3Q4 3.0 Field Course: Private Equity Projects and Ecosystems John Dionne... View Details

2009
Working Paper

Don't Just Survive - Thrive: Leading Innovation in Good Times and Bad

By: Lynda M. Applegate and J. Bruce Harreld

Battered by contracting markets and frozen credit, many businesses today are fighting for survival. Indeed, the current global financial crisis provides a mandate for restructuring. But survival is not the end goal. In fact, cost cutting and restructuring are simply... View Details

Keywords: Organizational Change and Adaptation; Risk Management; Leading Change; Innovation and Management; Crisis Management; Growth and Development Strategy

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Research Areas - Doctoral

Program for Research in Markets & Organizations Research Areas 1ms HBS faculty conduct research on a wide variety of topics. In the application you must indicate your top three choices of research areas, in order of preference, from the... View Details

William E. Fruhan

Professor WILLIAM E. FRUHAN, JR. is George E. Bates Professor, Emeritus at the Harvard Business School. He received his BS degree from Yale University, and his MBA and DBA degrees from Harvard University. He has served as Senior Associate Dean and Director of... View Details

Keywords: aircraft; airline; chemical; electronics; grocery; medical supplies; oil ＆ gas; pharmaceuticals; retailing; steel

Christopher A. Bartlett

Professor Christopher A. Bartlett received an economics degree from the University of Queensland, Australia (1964), and both the masters and doctorate degrees in business administration from Harvard University (1971 and 1979).

As a practicing manager prior... View Details

Keywords: consulting; health care; management consulting; manufacturing; medical supplies; wine

January 1992 (Revised March 2006)
Case

The DAG Group

Chris Hackett and Val Rayzman have spent six months after graduating from business school exploring the possibility of building a chain of upscale drycleaners. This fragmented industry looked ripe for an innovative new entrant. Chris and Val have researched the... View Details

Keywords: Strategic Planning; Market Entry and Exit; Entrepreneurship; Acquisition; Service Industry

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04 May 2020
Research & Ideas

Predictions, Prophets, and Restarting Your Business

media usage had declined among Americans less than 35 years old, and the only age group using Facebook more were people 55 or older, according to Edison Research.) As a marketing medium, online channels were cluttered and increasingly... View Details

Keywords: by Frank V. Cespedes

02 Mar 2012
HBS Seminar

Joe Lassiter/Gordon Jones, Harvard Business School/Harvard University

September 2006 (Revised February 2007)
Case

Friendster (A)

By: Mikolaj Jan Piskorski and Carin-Isabel Knoop

In January 2006, the president of Friendster needs to choose between two strategic options to revive the company. Friendster started the social networking industry in 2003, but has been overtaken by MySpace and Facebook. The two options are: 1) offer new features to... View Details

Keywords: Value Creation; Competitive Advantage; Corporate Entrepreneurship; Social and Collaborative Networks; Brands and Branding; Service Industry

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13 Jul 2009
Research & Ideas

Diagnosing the Public Health Care Alternative

authoritative report estimated that up to 118 million people would eventually move into Medicare and out of private-sector plans. Are we surprised? Public markets and their products are administered by legislators and... View Details

Keywords: by Staff; Health

Don't Just Survive - Thrive: Leading Innovations in Good Times and Bad

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14 Jul 2008
Research & Ideas

HBS Cases: Reforming New Orleans Schools After Katrina

opportunity to start over, similar to our thought experiment. I wanted to follow their efforts, and specifically to see what entrepreneurial activity would spring up in the highly uncertain post-storm environment. I wrote a context case... View Details

Keywords: by Sarah Jane Gilbert; Education

10 Dec 2013
First Look

First Look: December 10

time and markets. Specifically, we build a model in which two firms that differ in their capabilities enter sequentially into two markets with different potentials for profit. The model is solved using game theory under three learning... View Details

Keywords: Sean Silverthorne

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Named Fellowship Funds - Alumni

working in the social or public sectors, or pursuing entrepreneurial endeavors. Işik Keçeci Aşur (MBA 1997) and Mustafa Aşur Fellowship The Işik Keçeci and Mustafa Aşur Fellowship was established through the generosity of Işik Keçeci Aşur... View Details

07 Oct 2013
Research & Ideas

The Case for Combating Climate Change with Nuclear Power and Fracking

If you ask any given environmentalist to identify the biggest threat to the planet, you may expect to hear about man-made climate change, consumerism, or overpopulation. But if you ask Harvard Business School's Joseph B. Lassiter, he'll toss in another: single-issue... View Details

Keywords: by Carmen Nobel; Energy; Utilities

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Harvard Business School Online Courses & Learning Platforms

Choose a subject area: Digital Transformation Marketing Business Essentials Leadership & Management Entrepreneurship & Innovation Strategy Finance & Accounting Business in Society Featured Courses View Details

02 Nov 2010
First Look

First Look: November 2, 2010

http://siteresources.worldbank.org/INTPREMNET/Resources/EP31.pdf Working PapersWhen Open Architecture Beats Closed: The Entrepreneurial Use of Architectural Knowledge Authors:Carliss Y. Baldwin Abstract This paper describes how View Details

Keywords: Sean Silverthorne

April 2013 (Revised June 2016)
Case

AIG and the American Taxpayers (A)

By: Karthik Ramanna and Matthew Shaffer

Explores the decision faced by AIG's board on whether to join shareholder and ex-CEO Maurice Greenberg's lawsuit against the U.S. government. The suit, argued by super-lawyer David Boies (of Bush v. Gore and California Gay Marriage fame), claims that in September 2008... View Details

Keywords: Property Rights; Financial Institutions; Financial Markets; Financial Crisis; Property; Insurance Industry; United States

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