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December 2023
Case

TikTok: The Algorithm Will See You Now

By: Shikhar Ghosh and Shweta Bagai

In a world where attention is a scarce commodity, this case explores the meteoric rise of TikTok—an app that transformed from a niche platform for teens into the most visited domain by 2021—surpassing even Google. Its algorithm was a sophisticated mechanism for... View Details

Keywords: Social Media; Applications and Software; Disruptive Innovation; Business and Government Relations; International Relations; Cybersecurity; Culture; Technology Industry; China; United States; India

Program

Competing in the Age of AI—Virtual

leveraging massive amounts of data and sophisticated analytics. This program is eligible for the Digital Transformation Certificate. Learn More Key Benefits This online artificial intelligence course is a... View Details

February 2024
Teaching Note

AB InBev: Brewing Up Forecasts during COVID-19

By: Mark Egan and C. Fritz Foley

Teaching Note for HBS Case No. 224-020. In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a... View Details

Keywords: Forecasting; Investor Relations; Beverage Industry; Corporate Finance; Decisions; Forecasting and Prediction; Health Pandemics; Analytics and Data Science; Digital Transformation; Crisis Management; Business Model; Food and Beverage Industry; United States; Europe

10 Feb 2015
First Look

First Look: February 10

http://www.benedelman.org/publications/pricecoherence-2015-01-28.pdf Cases & Course Materials Harvard Business School Case 314-122 The Tate's Digital Transformation John Stack was the visionary head of... View Details

Keywords: Sean Silverthorne

13 May 2019
News

The Industrialist's Dilemma: Hubert Joly, Chairman and CEO of Best Buy

2020
Working Paper

Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?

By: Alvin J. Silk and Ernst R. Berndt

The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details

Keywords: Economy; Advertising; Spending; Media

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September 2023 (Revised January 2024)
Case

AB InBev: Brewing Up Forecasts during COVID-19

By: Mark Egan, C. Fritz Foley, Esel Cekin and Emilie Billaud

In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a workforce of 160,000 in 2020, AB InBev... View Details

Frank Nagle is an assistant professor in the Strategy Unit at Harvard Business School. Professor Nagle studies how competitors can collaborate on the creation of core technologies, while still competing on the products and services built on top of them - especially... View Details

17 Mar 2015
First Look

First Look: March 17

Transformation from Analog to Digital This note examines the evolution of the thermostat industry as it transitioned from analog to digital technologies. It presents an... View Details

Keywords: Sean Silverthorne

17 Apr 2017
Research Event

The Most Pressing Issues for Platform Providers in the Sharing Economy

notoriously slow technology adoption and rigid regulations. These were among the issues addressed in "Beyond Chicken and Egg–Strategic Challenges for Digital Marketplaces," one of eight panel discussions at the View Details

Keywords: by Carmen Nobel; Service

December 1, 2021
Article

Do You Know How Your Teams Get Work Done?

By: Rohan Narayana Murty, Rajath B. Das, Scott Duke Kominers, Arjun Narayan, Suraj Srinivasan, Tarun Khanna and Kartik Hosanagar

In a research study at four Fortune 500 companies, when managers were asked about their teams’ work, on average they either did not know or could not remember 60% of the work their teams do. This is a major problem because it can lead to unrealistic digital... View Details

Keywords: Leading Teams; Work Recall Gap; Machine Learning; Algorithms; Groups and Teams; Management; Technological Innovation

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May 2013 (Revised June 2014)
Case

Getit

By: Ramana Nanda and Rachna Tahilyani

Sidharth Gupta, CEO of Getit Infomediary Ltd, had just received a term sheet from Helion Venture Partners (Helion), one of India's independent venture capital firms, offering to invest Rs 200 million in return for an equity stake in the company. His dream of... View Details

Keywords: Publishing; Media And Publishing; Entrepreneurial Finance; Venture Capital; Media; Entrepreneurship; India

Profile

Luc Sirois

vision is Hacking Heath, a Montreal-based social collaborative that hosts weekend brainstorming sessions, or “hackathons,” to spur innovation in the industry and, ultimately, save lives. “The end game is to transform health care with more... View Details

Keywords: Health Care; Technology; Nonprofit / Government

January 2014
Case

The Weather Company

By: Rosabeth Moss Kanter

New CEO David Kenny transformed The Weather Company in less than two years from a primary identity as a cable television channel to a multi-platform digital company innovating in the uses of weather data. He assesses progress and considers strategic choices and... View Details

Keywords: Innovation; Strategy; Strategic Change; Change Management; Expansion; Weather; Growth and Development Strategy; Innovation and Invention; Technology Industry

July – August 2010
Article

Are You Ignoring Trends That Could Shake Up Your Business?

By: Elie Ofek and Luc Wathieu

Virtually all managers in consumer businesses recognize major social, economic, and technological trends. But many do not consider the profound ways in which trends--especially those that seem unrelated to their core markets--influence consumers' aspirations,... View Details

Keywords: Trends; Innovation and Invention; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Product Development

03 May 2019
News

It’s All About Mindset

April 2021
Case

Glass-Shattering Leaders: Ana Paula Pessoa

By: Boris Groysberg and Colleen Ammerman

Ana Paula Pessoa built a career at the largest media conglomerate in Latin America, combining a passion for digital transformation with a commitment to doing work that had a positive impact on society. Having grown up during a dictatorial military regime in Brazil, the... View Details

Keywords: Glass Ceiling; Leadership; Gender; Power and Influence

September 2023
Case

Trilling Foods: Managing People with Data

By: Alexandra C. Feldberg and Jeffrey T. Polzer

Trilling Foods, a regional bricks-and-mortar grocery chain, has recently provided its frontline managers with new tools for using data. Allison Andersen, Trilling’s VP of Data Science, has spearheaded these efforts. Yet, as she works with Kent Wade, the general manager... View Details

Keywords: Digital Transformation; Management Practices and Processes; Training; Organizational Change and Adaptation; Food and Beverage Industry; Retail Industry

September 2023 (Revised June 2024)
Case

Kaspi.kz: Building Trust through Innovation

By: Sandra J. Sucher, Fares Khrais and Marilyn Morgan Westner

This case is written to help students explore how companies can maintain and develop trust while innovating, how to identify and respond effectively to warning signs that they may not be as trusted as they believe, and how being trusted can aid in expanding and growing... View Details

Keywords: Growth and Development Strategy; Organizational Culture; Trust; Technology Adoption; Innovation and Invention; Banking Industry