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Show Results For
- All HBS Web
(497)
- People (2)
- News (80)
- Research (191)
- Multimedia (2)
- Faculty Publications (102)
- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
everywhere. For publishing houses, content is out of control." The true secret of the Internet, said Schmidt-Holtz, is the focus on the individual. "Media companies have to react to this fact and offer the customer new packages... View Details
- 31 Mar 2022
- Blog Post
Setting Interns Up for Success at Your Startup
startup, and their successful experience bringing an HBS intern into their Business Intelligence team. Meet Mori Mori is a technology company focused on innovations in the food, agriculture, and packaging industries. Mori’s proprietary... View Details
Keywords: Entrepreneurship
- Web
Trade Cards - The Art of American Advertising
giveaway, whether tucked into products at the factory by wholesalers or inserted into packaged goods by retailers. Traveling salesmen had the opportunity to distribute trade cards to individual customers, general stores, retailers, and... View Details
- Web
Celebrating our Student Fathers - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged... View Details
- 01 Sep 2004
- News
Joe Toplyn (MBA 1979)
and I started to learn what it takes to manage an unwieldy production process and to please the fickle consumer. Business school made sense to me because I liked to hatch ideas and make them happen. After HBS I went to work in consumer... View Details
- Web
Not Waiting for Progress: Diversity and Inclusion in the Film Industry - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged... View Details
- Web
High-Tech Greenhouse Innovations in The Netherlands - Blog - Business & Environment
Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business & Environment... View Details
- 25 Jan 2011
- First Look
First Look: Jan. 25
PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a brand biography to... View Details
Keywords: Sean Silverthorne
- 05 Apr 2010
- Research & Ideas
HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing
after Macmillan indicated it would begin setting higher consumer prices for e-books than Amazon's standard charge of $9.99 for new releases. Amazon capitulated after a few days: Under Macmillan's new terms, the publisher will set the... View Details
- 09 Jan 2014
- Research & Ideas
Excerpt: ’Fortune Tellers’
Wall Street Journal, the Commercial and Financial Chronicle, and the Chicago Tribune. Some forecasters packaged snippets of their forecasts to be sold through news syndicates and to appear in daily newspapers such as the Alton (Illinois)... View Details
Keywords: by Walter A. Friedman
- Web
Why Plume? To Make a Difference in the World - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged... View Details
- Web
What is a Career Coach? - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged... View Details
- Web
The Softer Side of Business at HBS - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged... View Details
- Web
Career Paths: From Finance to Social Enterprise - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged... View Details
- Web
Building a Village: Learning and Living at HBS - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged... View Details
- Web
Being a Student Mom at HBS - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged... View Details
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
strategic rationale of branding and its importance to competing effectively on the demand side of the economy. In a young market, he realized, consumers had to be able to identify a particular product's source, functional attributes, and... View Details
Keywords: by Nancy F. Koehn
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
consumers and hosts, as well as the effects on hotels, will likely become less pronounced. Just as Airbnb is adding experience packages to its home-rental offerings, so too are hotels such as Marriott... View Details
- 01 Feb 1999
- News
New Releases
companies in the consumer electronics, branded packaged goods, and telecommunications industries. They describe how the transnational model has taken shape over the past decade and address management issues... View Details
Keywords: Nancy O. Perry
Shara Ticku
Shara Ticku is the CEO and co-founder of C16 Biosciences. She has additionally served as President and as a member of the board of directors since the company's inception in 2018. Shara began her career on Wall Street in the Securities Division of Goldman Sachs (NYSE:... View Details