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Show Results For
- All HBS Web
(6,025)
- People (7)
- News (1,246)
- Research (3,791)
- Events (33)
- Multimedia (92)
- Faculty Publications (2,277)
- Research Summary
Customer Management in Business-to-Business Markets
By: Das Narayandas
Das Narayandas is engaged in ongoing research on vendor firms' management of long-term customer relationships. The initial phase of his research involved identifying vendors that stood to benefit from long-term relationships with select sets of customers and... View Details
- 09 Sep 2014
- News
U.S. firms globally competitive, U.S. workers aren’t: Harvard Biz
- February 2000 (Revised February 2001)
- Background Note
Ecotourism: A Brief Introduction
Introduces the concept of ecotourism, discusses consumptive and non-consumptive programs, and reviews the benefits and costs of this approach to development. View Details
Kennedy, Robert E., and Brian Irwin. "Ecotourism: A Brief Introduction." Harvard Business School Background Note 700-099, February 2000. (Revised February 2001.)
- 25 Apr 2014
- Video
Randy Hawthorne - Making A Difference
- February 2002 (Revised April 2002)
- Background Note
Purposes and Functions of a Mission Statement and Guidelines
Reviews the many great managerial benefits of having an explicit, communicated, and understood company mission and guidelines. View Details
Keywords: Mission and Purpose
Tagiuri, Renato. "Purposes and Functions of a Mission Statement and Guidelines." Harvard Business School Background Note 902-425, February 2002. (Revised April 2002.)
- September 2011 (Revised January 2012)
- Case
Telemonitoring at Visiting Nurse Health System
By: F. Warren McFarlan, Mark Keil and Mala Kaul
The Telemonitoring at Visiting Nurse Health System case presents one home healthcare organization's efforts to use telemonitoring to improve the quality of care provided to at-risk patients who were discharged from hospitals and needed home care. After two years of... View Details
Keywords: Capital Budgeting; Cost vs Benefits; Risk Management; Technology Adoption; Technological Innovation; Organizational Change and Adaptation; Competitive Strategy; Health Industry; Technology Industry
McFarlan, F. Warren, Mark Keil, and Mala Kaul. "Telemonitoring at Visiting Nurse Health System." Harvard Business School Case 112-030, September 2011. (Revised January 2012.)
- September 2011 (Revised August 2013)
- Case
The Pepsi Refresh Project: A Thirst for Change
By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry
Norton, Michael I., and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change." Harvard Business School Case 512-018, September 2011. (Revised August 2013.)
- April 2018
- Case
The Bayer - Monsanto Merger: GMOs and 'Science for a Better Life'
By: Martha J. Crawford and James Barnett
This case allows students to explore the economic, ethical and legal challenges faced by agri-business companies, after several decades of promoting and selling Genetically Modified (GM) crops. Starting in the 1980s, the widespread introduction of GM crops was... View Details
Keywords: Merger; Acquisition; GMO; Genetically Modified Crops; Neonics; Pesticides; Crop Seeds; EU; Mergers and Acquisitions; Agribusiness; Genetics; Natural Environment; Corporate Social Responsibility and Impact; Governing Rules, Regulations, and Reforms; Consolidation; Agriculture and Agribusiness Industry; Europe; United States
- 05 Dec 2013
- HBS Seminar
Tsedal Neeley, Harvard Business School
- 27 Mar 2014
- Video
The Learning Contract
- Summer 2016
- Article
The Real Lessons From Kodak's Decline
By: Willy C. Shih
Eastman Kodak is often mischaracterized as a company whose managers didn't recognize soon enough that digital technology would decimate its traditional business. However, what really happened at Kodak is much more complicated—and instructive. Kodak suffered from a... View Details
Keywords: Technological Change; Disruption; Ecosystem; Semiconductors; Photography; Scaling-up; Scaling; Organizational Change and Adaptation; Information Technology; Product; Consumer Products Industry; United States
Shih, Willy C. "The Real Lessons From Kodak's Decline." MIT Sloan Management Review 57, no. 4 (Summer 2016): 11–13.
- 25 Jul 2019
- Blog Post
Advancing a More Sustainable World with an MBA/MPA-ID
of sustainability rested first and foremost on the financial benefits and cost savings. As a result, I decided to apply to Harvard Business School through the 2+2 admissions process as well as for the Masters in Public Administration... View Details
- 24 Oct 2005
- Research & Ideas
IPR: Protecting Your Technology Transfers
infringers? In a recent paper, researchers looked at the issue of IPR from a wider perspective: Does the presence of stronger intellectual property rights increase international technology transfer in general? It's an important question because of the potential View Details
Keywords: by Cynthia Churchwell
- February 2022 (Revised April 2022)
- Case
CVS Health: Prescription for Transformation
By: Rosabeth Moss Kanter and Tuna Cem Hayirli
In 2021, new CEO Karen Lynch (named the most powerful woman in business) considered the next transformation phase for CVS Health (a Fortune 5 corporate giant. The 2018 acquisition of Aetna insurance brought her to the company as part of its long evolution from a... View Details
Keywords: COVID; Caregiving; Healthcare; Access; Change; Retail; Health; Health Care and Treatment; Organizational Change and Adaptation; Transformation; Health Industry; Retail Industry
Kanter, Rosabeth Moss, and Tuna Cem Hayirli. "CVS Health: Prescription for Transformation." Harvard Business School Case 322-091, February 2022. (Revised April 2022.)
- March 2021
- Case
Yale Investments Office: November 2020
By: Josh Lerner, Jo Tango and Alys Ferragamo
David Swensen and the Investments Office staff must decide whether to continue to allocate the bulk of the university's endowment to illiquid investments—hedge funds, private equity, venture capital, real estate, natural resources—given the impact of the COVID-19... View Details
Keywords: University Endowment; Asset Allocation; Real Estate; Equities; Fixed Income; COVID-19; Asset Management; Private Equity; Venture Capital; Natural Resources; Resource Allocation; Investment; Investment Portfolio; Health Pandemics; Financial Crisis; Financial Services Industry; Real Estate Industry; Energy Industry; Connecticut
Lerner, Josh, Jo Tango, and Alys Ferragamo. "Yale Investments Office: November 2020." Harvard Business School Case 821-074, March 2021.
- 23 May 2014
- Video
Business a the Base of the Pyramid: Shawn Cole
- 23 May 2014
- Video
Business at the Base of the Pyramid: Michael Chu
- 23 May 2014
- Video
Entrepreneurship and Technology Innovations in Education: John J-H Kim
- 2023
- Working Paper
Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality
By: Fabrizio Dell'Acqua, Edward McFowland III, Ethan Mollick, Hila Lifshitz-Assaf, Katherine C. Kellogg, Saran Rajendran, Lisa Krayer, François Candelon and Karim R. Lakhani
The public release of Large Language Models (LLMs) has sparked tremendous interest in how humans will use Artificial Intelligence (AI) to accomplish a variety of tasks. In our study conducted with Boston Consulting Group, a global management consulting firm, we examine... View Details
Keywords: Large Language Model; AI and Machine Learning; Performance Efficiency; Performance Improvement
Dell'Acqua, Fabrizio, Edward McFowland III, Ethan Mollick, Hila Lifshitz-Assaf, Katherine C. Kellogg, Saran Rajendran, Lisa Krayer, François Candelon, and Karim R. Lakhani. "Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality." Harvard Business School Working Paper, No. 24-013, September 2023.