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  • July 1993 (Revised September 1994)
  • Case

Goodyear: The Aquatred Launch

By: John A. Quelch
After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use... View Details
Keywords: Change Management; Consumer Behavior; Distribution Channels; Brands and Branding; Innovation and Invention; Auto Industry; Rubber Industry; United States
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  • February 1990 (Revised March 1992)
  • Teaching Note

Uniroyal-Goodrich Tire Co., Teaching Note

By: Leonard A. Schlesinger
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  • July 1989 (Revised October 1991)
  • Case

Uniroyal-Goodrich Tire Co.

By: Andrall E. Pearson and Leonard A. Schlesinger
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  • February 1983 (Revised June 1991)
  • Teaching Note

Dallas Tire Corp. (A), Teaching Note

By: James I. Cash Jr.
Keywords: Manufacturing Industry
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  • November 1981 (Revised June 1989)
  • Case

Firestone Tire & Rubber Co.: The Industry Replacement Passenger Tire Forecast

By: Arthur Schleifer Jr.
Keywords: Manufacturing Industry; Consumer Products Industry
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  • July 1979 (Revised July 1980)
  • Case

Dallas Tire Corp. (A)

By: James I. Cash Jr.
Keywords: Consumer Products Industry; Texas
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  • July 1979
  • Supplement

Dallas Tire Corp. (B)

By: James I. Cash Jr.
Keywords: Manufacturing Industry
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  • July 1979
  • Supplement

Dallas Tire Corp. (C)

By: James I. Cash Jr.
Keywords: Manufacturing Industry
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