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- Research Summary
Overview
How do people manage their professional identity alongside other identities traditionally considered outside the domain of work, such as identities stemming from their family roles, personal values, race, class, gender, and nationality? Professor Ramarajan’s research...
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- Research Summary
Overview
By: Andy Wu
How can technology entrepreneurs build competitive advantage from the ground up? Professor Andy Wu conducts scholarly research and develops course materials that document how technology entrepreneurs can (1) organize for innovation to create new market opportunities...
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Keywords:
Strategy;
Entrepreneurship;
Venture Capital;
Growth Management;
Organizational Design;
Organizational Structure;
Technology Platform;
Technological Innovation;
Information Technology Industry;
Retail Industry;
Pharmaceutical Industry;
Video Game Industry;
Media and Broadcasting Industry;
United States;
China;
Southeast Asia;
South Asia
- Research Summary
Overview
By: Anywhere Sikochi
Having grown up in a developing country, Professor Sikochi’s research focus is driven by a desire to understand how capital flows to firms and entrepreneurs with the ultimate goal to help build capital markets in the developing economies. To this end, he conducts... View Details
- 2024
- Working Paper
Personalization and Targeting: How to Experiment, Learn & Optimize
By: Aurelie Lemmens, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela and Oded Netzer
Personalization has become the heartbeat of modern marketing. Advances in causal inference and machine learning enable companies to understand how the same marketing action can impact the choices of individual customers differently. This article provides an academic...
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Keywords:
Personalization;
Targeting;
Experiments;
Observational Studies;
Policy Implementation;
Policy Evaluation
Lemmens, Aurelie, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela, and Oded Netzer. "Personalization and Targeting: How to Experiment, Learn & Optimize." Working Paper, June 2024.
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by...
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- Forthcoming
- Article
Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs
By: Jacqueline N. Lane, Karim R. Lakhani and Roberto Fernandez
Competence development in digital technologies, analytics, and artificial intelligence is increasingly important to all types of organizations and their workforce. Universities and corporations are investing heavily in developing training programs, at all tenure...
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Lane, Jacqueline N., Karim R. Lakhani, and Roberto Fernandez. "Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs." Organization Science (forthcoming). (Pre-published online May 31, 2023.)
- Research Summary
The Business of Stem Cells
By: Debora L. Spar
In 2004, the topic of stem cell research made both medical and moral headlines. Buoyed by a series of technological breakthroughs, stem cell scientists grew increasingly convinced that they would eventually be able to use embryonic stem cells -- the pluripotent cells...
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