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Show Results For
- All HBS Web
(924)
- News (124)
- Research (661)
- Events (5)
- Multimedia (8)
- Faculty Publications (439)
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- 09 Nov 2023
- News
A Third Act for Ron Shaich (MBA 1978)
Widely credited with pioneering the concept of the restaurant industry’s $80 billion “fast casual” segment, Ron Shaich (MBA 1978) started small: a 400-square-foot business in Boston’s Downtown Crossing that sold cookies. From those humble but tasty beginnings, Shaich... View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
- 01 Dec 2016
- News
In My Humble Opinion: Chip Brewer (MBA 1991)
that millennials aren’t playing as much golf as previous generations, but it’s a discretionary and aspirational sport. If you segment that group based on income, the interest equals out.” Say “fore” in Hindi: “The market in India is small... View Details
Keywords: Julia Hanna
- 20 Jan 2023
- News
Free Spirits
year to the second. The segment now has a dedicated trade association and big expectations to meet: Global Market Insights predicts the sector will reach $30 billion by 2025. Mariah Wood (left) and Vanessa Royle (Courtesy Tilden... View Details
- 01 Sep 2023
- News
Alumni and Faculty Books
Edited by Margie Kelley The Happiness Handbook By Landon Carter (MBA 1967) Marshall and McClintic Publishing Have you ever wished you had the instruction manual for being a happy human on planet Earth? This book will answer some of life’s fundamental questions: Who am... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
evidence, there is still a segment of our population that will not accept the validity of the science relating to this. So it is with climate change. Despite clear scientific consensus, there is still a reluctance on the part of too many... View Details
- 01 Apr 2000
- News
Tune In for a Management Tune-Up
"If you've ever sat staring at a blank computer screen while the clock ticks away on your report deadline, you know what writer's block can feel like." So begins a typical daily segment of "Ideas @ Work," an innovative audio feature that... View Details
- 17 Nov 2015
- News
How to Prepare for Shark Tank
soon as you agreed, you couldn’t talk to anyone about it," Stolar told the BostonInno news website. In fact, after agreeing to appear before the Sharks, the Unshrinkit duo did three months of intensive prep, then flew to Los Angeles for film and then wait, and wait, to... View Details
- 12 Jul 2019
- News
The Power of Entrepreneurship
we make these investments is, yes, because we think you can have tremendous positive impact, but [also] because we think it's a huge business opportunity. And the potential for returns by doing that are huge. We've been able to prove that. We've proved that at... View Details
Keywords: Finance
- 01 Mar 2017
- News
Case Study: Moment in the Sun
be leaving money on the table not just in the short term but permanently,” he says. Should Ario stick to hospitality and own the market, or shine its light on new ground? The Answers: If a land grab is expected, then owning a segment or... View Details
Keywords: Dan Morrell
- 01 Sep 2008
- News
Knowledge Integration Rules at Yale
segment called Orientation to Management, a general introduction to concepts, tools, and problem-framing methodologies. In addition, students work on developing interpersonal skills needed to be an effective leader. The next twelve weeks,... View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
public forums to what they read. So your strategy to engage this segment would be to de-emphasize blogging and underscore forums, ratings, and reviews. Social networks should be monitored to collect the cyberchatter about your brand. When... View Details
- 01 Dec 2018
- News
Adapting to Meet Changing Needs
it across in a very limited amount of time—typically threeto five-minute learning segments that build on each other. That turned out to be a complicated challenge,” says Mayo, the Thomas S. Murphy Senior Lecturer of Business... View Details
- 04 Sep 2019
- News
What I Do: Keith Cerny (MBA 1991)
programming and niche offerings in jazz and country and western. “Part of what we’re able to do is target small segments in parallel with our big symphonic and summer concert series,” says Cerny, who names the 19th- and 20th-century... View Details
- 01 Apr 1998
- News
Snapshot: Gary DiCamillo, Polaroid's CEO
DiCamillo notes, will be transposing some of the company's formidable technological know-how to the newer segments of the market and offering digital products that fit the user-friendly Polaroid tradition. Two current examples are the... View Details
Keywords: Nancy O. Perry
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
map and messy go-to-market motion. At the same time, zeroing in on a single market too early can mean missing the most durable and compelling long-term segment. My guidance is to follow Sutton’s law: “I rob banks because that’s where the money is.” Pursue the View Details
- 01 Feb 1999
- News
HBS Alumni Association Board of Directors: President's Report
through an evaluation of the School's current marketing strategy, including the vehicles used to communicate with alumni. The committee agreed that while the School has a comprehensive and valuable array of services for its graduates, a large View Details
- 01 Mar 2008
- News
Alumni Books
four-year research program that spanned 25 industries, identifying long-term winners and what they do differently, Capon talked to marketing mavens from across the global economy and presents their insights in five broad groups: picking markets that matter; selecting... View Details
- 26 Jan 2021
- News
Clubs See Wealth in FemTech; Health Care Alumni Look at COVID Response
FemTech, the segment of the health care and life sciences industry focused on women’s health. A combined 175 alumni attended the discussions which featured alumni panelists who are investing in, or leading, companies in the FemTech space.... View Details
Keywords: Margie Kelley