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Show Results For
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All HBS Web
(475)
- News (154)
- Research (176)
- Events (4)
- Multimedia (7)
- Faculty Publications (67)
- Web
Online Business Analytics Course | HBS Online
Professionals Prepare for your next opportunity by learning how to apply basic statistics to real business problems. Meet Arjun, an HBS Online participant who took Business Analytics to better understand content creation research in his...
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- Web
Business Economics Online Course | HBS Online
community of peers before, during, and after your course. Learners who successfully complete an HBS Online program will be added to the HBS Online Community's Official Networking Group and gain exclusive...
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- Web
Online Business Strategy Course | HBS Online
silent animated video above: Learner completes an interactive question by dragging and dropping choices into two different categories Get social by collaborating with a global community of peers before, during, and after your course....
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Strategy Execution Online Course | HBS Online
silent animated video above: Learner completes an interactive question by dragging and dropping choices into two different categories Get social by collaborating with a global community of peers before, during, and after your course....
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Business Finance Course Online | HBS Online
HBS Online program will be added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other networking opportunities. Description of silent animated View Details
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Online AI Course | HBS Online
through case studies and practical examples was remarkable." Vishal Vyas Assistant Vice President at TTK Healthcare Limited Shape your organization’s digital transformation strategy and build a responsible, AI-powered business. "HBS View Details
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School...
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- June 2018
- Article
Video Content Marketing: The Making of Clips
By: Xuan Liu, Savannah Wei Shi, Thales S. Teixeira and Michel Wedel
Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video content online through original trailers of movies, sitcoms, and video games. Marketers...
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Keywords:
Film Entertainment;
Marketing;
Digital Marketing;
Performance Effectiveness;
Performance Improvement
Liu, Xuan, Savannah Wei Shi, Thales S. Teixeira, and Michel Wedel. "Video Content Marketing: The Making of Clips." Journal of Marketing 82, no. 4 (July 2018): 86–101.
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Online Digital Marketing Strategy Course | HBS Online
impacting your role or organization and develop a foundation in digital marketing. "HBS Online courses are excellent for anyone who wishes to learn more about a particular subject area or further develop their career." Corina Cristea...
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Online Creating Brand Value Course | HBS Online
HBS Online Community's Official Networking Group and gain exclusive access to events and other networking opportunities. Description of silent animated video above: Learner types an answer in the discussion...
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- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
How can online advertising fraud be detected and prevented? What should we look at, where should we look, and what methods and tools should we use? These questions are relevant to anyone who buys online...
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- 2016
- Working Paper
The Empirical Economics of Online Attention
By: Andre Boik, Shane Greenstein and Jeffrey Prince
In several markets, firms compete not for consumer expenditure but instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household...
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Keywords:
Internet and the Web;
Competition;
Behavior;
Resource Allocation;
Household;
Cognition and Thinking
Boik, Andre, Shane Greenstein, and Jeffrey Prince. "The Empirical Economics of Online Attention." NBER Working Paper Series, No. 22427, July 2016.
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Winning with Digital Platforms Online Course | HBS Online
video above: Bar graph transitions into prices associated with sweaters and songs on iTunes Get social by collaborating with a global community of peers before, during, and after your course. Learners who successfully complete an HBS...
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- 01 Jun 2007
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. What’s to Be Done about...
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- 01 Jun 2013
- News
Faculty Research Online
this video report, Senior Lecturer John Macomber visits the Kumbh Mela, India's two-week religious gathering of millions of Hindu pilgrims, to discover what such an undertaking can teach us about real estate, urbanization, sustainability,...
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- 01 Dec 2011
- News
Faculty Research Online
efficient health care to millions of Americans. In this video interview, Professor Regina Herzlinger argues that consumers should have more say over their own care. See http://hbswk.hbs.edu/item/6730.html.
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- 22 Dec 2015
- Blog Post
HBS Takes Business Education Online
Last year, HBS replaced its previous week-long residential pre-MBA program, Analytics, with HBX’s Credential of Readiness (CORe) program, an online primer on the fundamentals of business that is open to learners around the world. While...
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- 01 Jun 2006
- News
Faculty Research Online
video games are all examples of multisided markets, where firms need to get two or more distinct groups of customers on the same platform or place. Assistant Professor Andrei Hagiu discusses this new field of business research and why it...
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- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
Teixeira, which identifies the ingredients necessary to create online videos so compelling that viewers will not only want to watch them but also actively seek them out and share them with friends, family,...
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