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All HBS Web
(199)
- News (95)
- Research (78)
- Multimedia (11)
- Faculty Publications (44)
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- 06 Aug 2008
- Research & Ideas
Are the Olympics a Catalyst for China Reforms?
With China hosting the Summer Olympic Games starting this week, some reformers see an opportunity to use the world stage as a platform to pressure the country's leadership into expanding social freedoms. Judging by recent news, they don't...
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by Sean Silverthorne
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Olympics Branding Is Shaping China
By: John A. Quelch
Quelch, John A. "How Olympics Branding Is Shaping China." Harvard Business Online—Marketing Know:How (blog). August 11, 2008. https://hbr.org/2008/08/how-olympics-branding-is-shapi.
- June 2013
- Teaching Note
Olympic Rent-A-Car U.S.: Customer Loyalty Battles (Brief Case)
By: John Deighton and James T. Kindley
- July 2014
- Article
Project Complexity and Systems Integration: Constructing the London 2012 Olympics and Paralympics Games
By: Andrew Davies and Ian Mackenzie
Our study of the London Olympics 2012 construction programme showed that systems integration is one of the major challenges involved in delivery of a complex "system of systems"—or array—project. Organizations cope with complexity by decomposing a project into...
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Keywords:
Integration;
Construction;
Complexity;
Sports;
Projects;
Construction Industry;
Sports Industry;
London
Davies, Andrew, and Ian Mackenzie. "Project Complexity and Systems Integration: Constructing the London 2012 Olympics and Paralympics Games." International Journal of Project Management 32, no. 5 (July 2014): 773–790.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Companies Should Play the Olympics
By: John A. Quelch
Quelch, John A. "How Companies Should Play the Olympics." Harvard Business Online—Marketing Know:How (blog). April 21, 2008. https://hbr.org/2008/04/how-companies-should-play-the.
- October 2006 (Revised November 2007)
- Supplement
Gianna Angelopoulos-Daskalaki and the 2004 Athens Olympic Games (B)
By: Christopher Marquis, Doug Guthrie and Yannis Katsarakis
Marquis, Christopher, Doug Guthrie, and Yannis Katsarakis. "Gianna Angelopoulos-Daskalaki and the 2004 Athens Olympic Games (B)." Harvard Business School Supplement 407-051, October 2006. (Revised November 2007.)
- 27 Jul 2021
- Cold Call Podcast
Mixing Sports and Money: Adidas and the Commercialization of the Olympics
- November 2007
- Teaching Note
Gianna Angelopoulos-Daskalaki and the 2004 Athens Olympic Games (TN) (A) & (B)
By: Christopher Marquis and Alison Comings
- June 2013
- Supplement
Olympic Rent-A-Car U.S.: Customer Loyalty Battles, Spreadsheet for Instructors (Brief Case)
By: John Deighton and James T. Kindley
- February 20, 2014
- Article
Buying Gold in the Olympics and in the Global War for Talent
By: Boris Groysberg and Robin Abrahams
Groysberg, Boris, and Robin Abrahams. "Buying Gold in the Olympics and in the Global War for Talent." Harvard Business Review Digital Articles (February 20, 2014).
- November 2017 (Revised June 2019)
- Case
Winning (and Losing) the Olympics: Boston 2024 (A)
By: David Fubini, Ethan Bernstein, Mark Saadine, Sarah McAra and James Barnett
Two leadership groups from Boston 2024 negotiate with government bodies, community leaders, and Olympic officials in an effort to bring the 2024 Olympics to Boston.
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Fubini, David, Ethan Bernstein, Mark Saadine, Sarah McAra, and James Barnett. "Winning (and Losing) the Olympics: Boston 2024 (A)." Harvard Business School Case 418-024, November 2017. (Revised June 2019.)
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
that bargaining between GPs and LPs leads to gradation in investment performance based on the parties’ outside options. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54888 After the Carnival: Key Factors to Enhance View Details
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Dina Gerdeman
- 06 May 2013
- Research & Ideas
How Local Events Shake Up Corporate Philanthropy
Planning to ask a big company for a charitable donation? You may be wise to time your request around a huge sporting event—specifically, an event that takes place in the firm's home city. A recent research paper shows that enormous events like the View Details
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by Carmen Nobel
- November 2017
- Supplement
Winning (and Losing) the Olympics: Boston 2024 (B)
By: David Fubini, Ethan Bernstein, Mark Saadine, Sarah McAra and James Barnett
A summary of events that occurred after the (A) case, including Los Angeles winning nomination for the 2028 Olympics with assistance from Pagliuca and Boston 2024 bid material.
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Fubini, David, Ethan Bernstein, Mark Saadine, Sarah McAra, and James Barnett. "Winning (and Losing) the Olympics: Boston 2024 (B)." Harvard Business School Supplement 418-029, November 2017.
- 2013
- Working Paper
NBC and the 2012 London Olympics: Unexpected Success
By: Stephen A. Greyser and Vadim Kogan
"The 2010 Vancouver Winter Games lost $223 million, astonishing for a 17-day event. Next year's London Summer Games, which cost a record Olympic rights fee of $1.18 billion, are expected to lose at least as much..." wrote Richard Sandomir in The New York Times. "NBC...
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Keywords:
Success;
Profit;
Sports;
Failure;
Television Entertainment;
Media and Broadcasting Industry;
Sports Industry;
Entertainment and Recreation Industry;
Vancouver;
Beijing;
London;
Brazil;
Russia
Greyser, Stephen A., and Vadim Kogan. "NBC and the 2012 London Olympics: Unexpected Success." Harvard Business School Working Paper, No. 14-028, September 2013.
- August 1988 (Revised November 1989)
- Case
Reebok International Ltd.
By: John A. Quelch
Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new...
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Keywords:
Marketing Strategy;
Music Entertainment;
Advertising Campaigns;
Sports;
Advertising Industry;
Apparel and Accessories Industry;
Sports Industry
Quelch, John A. "Reebok International Ltd." Harvard Business School Case 589-027, August 1988. (Revised November 1989.)
- August 2008
- Supplement
Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch
By: John A. Quelch
Professor John Quelch interviewed Lenovo CMO, Deepak Advani, regarding Lenovo's buy-out of IBM's personal computer business, and Lenovo's marketing strategy leading up to the 2008 Summer Olympics in Beijing, China.
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Keywords:
Advertising;
Leveraged Buyouts;
Brands and Branding;
Marketing Strategy;
Hardware;
Computer Industry;
China
Quelch, John A. "Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-711, August 2008.
- December 1998
- Case
NHL 1998: "The Coolest Game in Nagano"
By: Stephen A. Greyser and Kirk A. Goldman
Explores the National Hockey League's participation in the 1998 Winter Olympics, for which a "winter break" was taken from the regular schedule. The benefits and risks associated with the NHL's Olympic participation are one specific focus. In addition, the case address...
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Keywords:
Risk Management;
Brands and Branding;
Marketing Communications;
Opportunities;
Competitive Strategy;
Expansion
Greyser, Stephen A., and Kirk A. Goldman. NHL 1998: "The Coolest Game in Nagano". Harvard Business School Case 599-024, December 1998.
- April 1999 (Revised August 2004)
- Case
Women's Professional Basketball and the American Basketball League
By: Stephen A. Greyser and Natalie Zakarian
Chronicles the growth and development of women's professional basketball. Particular emphasis is on the impact of Title IX, the 1996 women's gold medal Olympic team, and the advent of the American Basketball League (ABL). The structure and "basic business model" of the...
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Keywords:
Business Model;
Problems and Challenges;
Sports;
Gender;
Planning;
Growth and Development;
Sports Industry
Greyser, Stephen A., and Natalie Zakarian. "Women's Professional Basketball and the American Basketball League." Harvard Business School Case 599-031, April 1999. (Revised August 2004.)
- December 2006 (Revised November 2008)
- Case
The New York Jets--A West Side Story
In 2005, Jay Cross, New York Jets president, must decide how to proceed with finding a new home for the football team he heads after New York's Public Authorities Control Board rejects a $1.4 billion plan to build the New York Sports and Convention Center (NYSCC) on...
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Keywords:
Buildings and Facilities;
Investment;
Negotiation Deal;
Negotiation Process;
Partners and Partnerships;
Urban Development;
Sports;
Real Estate Industry;
Sports Industry
Kohn, A. Eugene, and Boyd Edward Bishop. "The New York Jets--A West Side Story." Harvard Business School Case 207-027, December 2006. (Revised November 2008.)