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- News (179)
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- Faculty Publications (198)
Show Results For
-
All HBS Web
(642)
- People (7)
- News (179)
- Research (306)
- Multimedia (12)
- Faculty Publications (198)
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- February 2017 (Revised November 2017)
- Case
1436: The First Pure Chinese Luxury Fashion Brand?
By: Anat Keinan, Sandrine Crener and Hannah H. Chang
The case traces the birth of 1436, a new luxury brand specializing in cashmere garments. It describes how this venture emerged organically out of a combination of manufacturing and retail expertise with the ambition of creating the first pure Chinese luxury brand. The...
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Keywords:
Brands and Branding;
Marketing Strategy;
Product Positioning;
Luxury;
Global Strategy;
Fashion Industry;
China
Keinan, Anat, Sandrine Crener, and Hannah H. Chang. "1436: The First Pure Chinese Luxury Fashion Brand?" Harvard Business School Case 517-100, February 2017. (Revised November 2017.)
- February 2017
- Case
Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand
By: Anat Keinan, Sandrine Crener, Jing Xu, Janet Borgerson, Jonathan Schroeder and Zhiyan Wu
The case traces the birth of Shang Xia, a joint venture between the Hermès Group and Chinese designer Jiang Qiong Er. Launched in 2009 in Shanghai, the new brand's core mission is to revive and promote China’s 5,000-year-old cultural heritage and leverage Chinese...
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Keinan, Anat, Sandrine Crener, Jing Xu, Janet Borgerson, Jonathan Schroeder, and Zhiyan Wu. "Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand." Harvard Business School Case 517-032, February 2017.
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
Research released recently by iseecars.com seems to indicate a fleeting happiness with luxury cars. New buyers of BMW, Jaguar, Land Rover, Mercedes-Benz, and Porsche sell them more frequently in the first year than owners of other models....
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- 2022
- Working Paper
Values as Luxury Goods and Political Polarization
By: Benjamin Enke, Mattias Polborn and Alex A Wu
Motivated by novel survey evidence, this paper develops a theory of political
behavior in which values are a luxury good: the relative weight voters place
on values rather than material considerations increases in income. The model
predicts (i) voters who are...
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Keywords:
Political Polarization;
Government and Politics;
Moral Sensibility;
Luxury;
Values and Beliefs;
Voting
Enke, Benjamin, Mattias Polborn, and Alex A Wu. "Values as Luxury Goods and Political Polarization." Working Paper, April 2022. (Revised April 2023.)
- Article
The Mass Marketing of Luxury
By: Jose Luis Nueno and John A. Quelch
Nueno, Jose Luis, and John A. Quelch. "The Mass Marketing of Luxury." Business Horizons 41, no. 6 (November–December 1998): 61–68.
- 24 Aug 2017
- Cold Call Podcast
Does Le Pliage Help or Hurt the Longchamp Luxury Brand?
- 2017
- White Paper
The Impostor Syndrome from Luxury Consumption
By: Dafna Goor, Nailya Ordabayeva, Anat Keinan and Sandrine Crener
- November 2014
- Case
Taryn Rose Launches Dresr: Street Marketing a Luxury Brand
By: Lena G. Goldberg, Marcel Saucet and Christine Snively
Serial entrepreneur and shoe designer Taryn Rose, M.D., prepared to launch a new e-commerce platform, Dresr, which would connect shoppers with tastemakers online. Dresr would bring the service element found in brick and mortar luxury stores into the online shopping...
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- 2012
- Working Paper
An Exploration of Luxury Hotels in Tanzania
By: Diego A. Comin
Tourism is a tradable service activity that could allow some African countries to generate significant growth. Tanzania, given its unique natural assets, is an ideal candidate. However, despite being so richly endowed in touristic resources, Tanzania receives very few...
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Keywords:
Natural Environment;
Business Ventures;
Luxury;
Revenue;
Price;
Developing Countries and Economies;
Accommodations Industry;
Tourism Industry;
Tanzania
Comin, Diego A. "An Exploration of Luxury Hotels in Tanzania." NBER Working Paper Series, No. 17902, March 2012.
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
Pauline Brown joined the HBS faculty following a tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. (Photo credit: Albert Cheung) To future CEOs who want to succeed in the...
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- 29 Mar 2012
- Working Paper Summaries
An Exploration of Luxury Hotels in Tanzania
- 14 Mar 2019
- Cold Call Podcast
How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand
- 25 Nov 2009
- Working Paper Summaries
The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision Making
- 2015
- White Paper
Luxury Branding Research: New Perspectives and Future Priorities
By: Anat Keinan, Sandrine Crener and Silvia Bellezza
- March 2006 (Revised April 2008)
- Teaching Note
Celebrity Cruises, Inc.: A Taste of Luxury (TN)
By: Frances X. Frei
Keywords:
Tourism Industry
- 2009
- Working Paper
The Devil Wears Prada: Effects of Exposure to Luxury Goods on Cognition and Decision Making
By: Roy Y.J. Chua and Xi Zou
Although the concept of luxury has been widely discussed in social theories and marketing research, relatively little research has directly examined the psychological consequences of exposure to luxury goods. This paper demonstrates that mere exposure to luxury goods...
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Keywords:
Decision Choices and Conditions;
Judgments;
Ethics;
Marketing;
Behavior;
Power and Influence;
Luxury
Chua, Roy Y.J., and Xi Zou. "The Devil Wears Prada: Effects of Exposure to Luxury Goods on Cognition and Decision Making." Harvard Business School Working Paper, No. 10-034, November 2009.
- 1 Feb 2008
- Lecture
The Devil Wears Prada: The Effect of Exposure to Luxury Goods on Ethical Decision Making
By: Roy Y.J. Chua and X. Zou
- March 2022
- Case
Abu Issa Holding: Navigating the Qatar Blockade
By: Mark Egan and Youssef Abdel Aal
The case follows Ashraf Abu Issa, CEO and chairman of Abu Issa Holding (AIH), as he contemplated the fate of his company’s regional expansion. AIH was a Qatari diversified holding company, whose primary business was luxury retailing and distribution. Abu Issa had set...
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Keywords:
Luxury Retail;
Expansion;
Equity;
Business Divisions;
Growth and Development;
Market Entry and Exit;
Cross-Cultural and Cross-Border Issues;
Consumer Products Industry;
Saudi Arabia;
United Arab Emirates
Egan, Mark, and Youssef Abdel Aal. "Abu Issa Holding: Navigating the Qatar Blockade." Harvard Business School Case 222-063, March 2022.
- December 2021 (Revised May 2022)
- Case
Troverie (A)
By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham
Six months after the August 2018 launch of Troverie, a U.S.-based online retailer of luxury watches, the average cost of acquiring a customer is much higher than originally projected, and the startup is incurring a substantial loss on each sales transaction. Could...
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Keywords:
Startup;
Luxury Goods;
Customer Acquisition;
Entrepreneurship;
Business Startups;
Luxury;
Failure;
Internet and the Web;
Revenue;
Fashion Industry;
United States
Eisenmann, Thomas R., Lindsay N. Hyde, and Olivia Graham. "Troverie (A)." Harvard Business School Case 822-068, December 2021. (Revised May 2022.)
- February 2022
- Case
Toraya
By: Lauren Cohen and Akiko Kanno
Mitsuharu Kurokawa was the 18th generation leader of a family firm that produced and sold premium Japanese sweets, Toraya Confectionery Co., Ltd. He had succeeded the business from his father, Mitsuhiro Kurokawa who had led the firm for thirty years. Mitsuharu was...
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