home appliances - Publications - Faculty & Research

29 Oct 2008
Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

square feet of floor space, topped by the 40,000-square-foot, $50 million palace that Bill Gates has built outside Seattle. In 2006, 35 percent of new homes exceeded 2,400 square feet in floor space compared with 18 percent in 1986.... View Details

Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation

08 Mar 2012
Research & Ideas

Unplugged: What Happened to the Smart Grid?

appliances to turn on when rates were at their lowest. Plus smart meters, monitors, and sensors capable of two-way communication would allow for a more efficient reaction time if an outage was detected, rather than relying on field... View Details

Keywords: by Dina Gerdeman; Energy; Utilities

16 Apr 2019
First Look

New Research and Ideas, April 16, 2019

Recommendations are based on analyses of individuals’ career histories in the professional services sector and other settings, such as appliance manufacturing, oil and gas, health care, and education. The article proposes strategies on... View Details

Keywords: Dina Gerdeman

26 Jan 2004
Research & Ideas

What Developing-World Companies Teach Us About Innovation

giant; Natura, a leader in Brazil's cosmetics arena; and China's Haier, which sells appliances in one of the world's most demanding markets. What these companies and others like them share is a distinct approach to innovation: they... View Details

Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari

10 Jul 2000
Research & Ideas

Cable TV: From Community Antennas to Wired Cities

John Walson launched the first commercial cable television system in Mahanoy City, Pennsylvania, an Appalachian town eighty-six miles from Philadelphia. 1,2 Walson worked as a lineman for Pennsylvania Power & Light and also owned a local View Details

Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Consumer Products; Entertainment & Recreation

16 Sep 2008
First Look

First Look: September 16, 2008

Strategy Harvard Business School Case 705-477 The Turkish home appliances firm Arcelik is revisiting its growth strategy. Options for growth include continuing to promote currently owned brands in... View Details

05 Sep 2012
First Look

First Look: September 5

union relations. Purchase this case:http://hbr.org/search/412072-PDF-ENG Johannes Linden: Managing the Global Executive Committee Linda A. Hill and Mark RennellaHarvard Business School Case 913-509 Johannes Linden is the Director of the Washer and Dryer division of... View Details

Keywords: Sean Silverthorne

29 Apr 2008
First Look

First Look: April 29, 2008

Case 308-071 In 2007, the leadership of the Indesit Company is focused on long-term corporate strategy. After three decades, the company has emerged as the number two home appliance producer in greater... View Details

Keywords: Martha Lagace

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