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Show Results For
-
All HBS Web
(10,731)
- People (46)
- News (2,418)
- Research (5,004)
- Events (54)
- Multimedia (118)
- Faculty Publications (3,291)
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- September 2013
- Article
Testimonials Do Not Convert Patients from Brand to Generic Medication
By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds
Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details
Keywords:
Testimonial;
Peer Information;
Social Proximity;
Communication;
Generic Medication;
Familiarity;
Marketing Communications;
Decision Choices and Conditions;
Identity;
Health Care and Treatment;
Marketing Reference Programs;
Power and Influence;
Brands and Branding;
Health Industry
Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds. "Testimonials Do Not Convert Patients from Brand to Generic Medication." American Journal of Managed Care 19, no. 9 (September 2013): e314–e316.
- July 2012
- Case
Generation Investment Management
By: Sandra J. Sucher and Matthew Preble
Examines the investment process of Generation Investment Management, a "sustainable" investing firm established in 2004 by David Blood and U.S. Vice President Al Gore. Places students in the position of David Lowish, director of global industrials, who must decide...
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Keywords:
Developing Countries and Economies;
Energy Generation;
Investment;
Environmental Sustainability;
Pollutants;
Welfare;
Financial Services Industry;
India;
United Kingdom
Sucher, Sandra J., and Matthew Preble. "Generation Investment Management." Harvard Business School Case 613-002, July 2012.
- December 2006 (Revised December 2008)
- Case
Wireless Generation
Reflecting on an innovative joint venture that his company executed with a public school district in 2004, the CEO of Wireless Generation, a five-year-old, privately held educational technology company, is contemplating the company's product development strategy in...
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Keywords:
Joint Ventures;
Education;
Government Legislation;
Growth and Development Strategy;
Product Development;
Business and Government Relations;
Education Industry
Childress, Stacey M., and Sophie Elizabeth Lippincott. "Wireless Generation." Harvard Business School Case 307-049, December 2006. (Revised December 2008.)
- January 1998 (Revised May 1999)
- Case
General Scanning, Inc. (A)
By: H. Kent Bowen, Sean McClenaghan and Charles Tillen
General Scanning, Inc. was founded by Jean Montagu and Pierre Brosens, two MIT mechanical engineers with an interest in developing innovative products based on the early application of lasers. They invented proprietary technology for laser beam positioning and scanning...
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Keywords:
Transition;
Entrepreneurship;
Management Practices and Processes;
Product Development;
Strategic Planning;
Research and Development;
Risk and Uncertainty;
Commercialization;
Manufacturing Industry
Bowen, H. Kent, Sean McClenaghan, and Charles Tillen. "General Scanning, Inc. (A)." Harvard Business School Case 698-036, January 1998. (Revised May 1999.)
- Teaching Interest
General Management Program (GMP)
By: Stefan H. Thomke
As global business challenges become more complex, companies are turning to exceptional general managers who can take on greater cross-functional responsibilities and contribute to corporate growth on a more strategic level. Moving beyond your field of expertise,...
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- March 2000 (Revised August 2000)
- Background Note
Transition to General Management Website
By: David A. Garvin and Jeffrey Berger
Describes the transition from functional to general management. Describes the distinctive challenges of the general manager's job as well as how best to manage the short-term results of assuming a position as general manager.
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Keywords:
Transition;
Business or Company Management;
Managerial Roles;
Outcome or Result;
Problems and Challenges
Garvin, David A., and Jeffrey Berger. "Transition to General Management Website." Harvard Business School Background Note 300-126, March 2000. (Revised August 2000.)
- July 2012
- Supplement
Generation Investment Management, Video
By: Sandra J. Sucher
Examines the Investment process of Generation Investment Management, a "sustainable" investing firm established in 2004 by David Blood and U.S. Vice President Al Gore. Places students in the position of David Lowish, director of global industrials, who must decide...
View Details
Keywords:
Leadership And Managing People;
Accountability;
Investment Management;
Social Issues;
Investment;
Corporate Accountability;
Ethics;
Development Economics;
Natural Environment;
Financial Services Industry;
Energy Industry
Sucher, Sandra J. "Generation Investment Management, Video." Harvard Business School Video Supplement 612-704, July 2012.
- January 1998 (Revised May 1999)
- Case
General Scanning, Inc. (B)
By: H. Kent Bowen, Sean McClenaghan and Charles Tillen
After meeting with a mediator, Montagu and Davis decided their goals were not in accordance, and Davis left General Scanning. Montagu and Brosens wrote three-year objectives for the company and proceeded to search for a new professional manager. Chuck Winston took on...
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Keywords:
Business Units;
Restructuring;
Change;
Business or Company Management;
Ownership Stake;
Strategic Planning;
Hardware
Bowen, H. Kent, Sean McClenaghan, and Charles Tillen. "General Scanning, Inc. (B)." Harvard Business School Case 698-037, January 1998. (Revised May 1999.)
- January 1980 (Revised August 1986)
- Case
General Electric vs. Westinghouse in Large Turbine Generators (A)
Describes the U.S. large turbine generator industry in early 1963, a period of severe price cutting and depressed industry conditions. Presents data to allow a structural analysis of the industry and an analysis of the strategies of the major players since 1946. The...
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Keywords:
Transformation;
Customer Focus and Relationships;
Machinery and Machining;
Cost Management;
Price;
Management Analysis, Tools, and Techniques;
Marketing Strategy;
Industry Structures;
Competition;
Manufacturing Industry;
United States
Porter, Michael E. "General Electric vs. Westinghouse in Large Turbine Generators (A)." Harvard Business School Case 380-128, January 1980. (Revised August 1986.)
- January 1989 (Revised June 1993)
- Case
General Electric: Compliance Systems
By: Robert L. Simons
After General Electric (GE) is indicted in 1985 for defrauding the Department of Defense, Chairman John F. Welch takes dramatic steps to prevent a recurrence. This case documents the new systems and procedures that are put in place to ensure that all GE employees are...
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Keywords:
Policy;
Contracts;
Business or Company Management;
Communication;
Business History;
Behavior;
Boundaries;
Management Style;
Cost Management;
Electronics Industry
Simons, Robert L. "General Electric: Compliance Systems." Harvard Business School Case 189-081, January 1989. (Revised June 1993.)
- January 1989 (Revised February 1991)
- Supplement
General Electric: Valley Forge (H)
By: Robert L. Simons
See General Electric: Valley Forge (A).
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Simons, Robert L. "General Electric: Valley Forge (H)." Harvard Business School Supplement 189-016, January 1989. (Revised February 1991.)
- January 1989 (Revised February 1991)
- Supplement
General Electric: Valley Forge (G)
By: Robert L. Simons
Supplements General Electric: Valley Forge (A).
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Simons, Robert L. "General Electric: Valley Forge (G)." Harvard Business School Supplement 189-015, January 1989. (Revised February 1991.)
- January 1989 (Revised February 1991)
- Supplement
General Electric: Valley Forge (E)
By: Robert L. Simons
Supplements General Electric: Valley Forge (A).
View Details
Simons, Robert L. "General Electric: Valley Forge (E)." Harvard Business School Supplement 189-013, January 1989. (Revised February 1991.)
- January 1980 (Revised May 1980)
- Supplement
General Electric vs. Westinghouse in Large Turbine Generators (B)
Supplements the (A) case. Designed as an in-class handout.
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Porter, Michael E. "General Electric vs. Westinghouse in Large Turbine Generators (B)." Harvard Business School Supplement 380-129, January 1980. (Revised May 1980.)
- February 2014
- Teaching Note
Generator Hostels: The Way Out
By: Nicolas P. Retsinas and Lisa Strope
Teaching Note to Generator Hostels: The Way Out, HBS Case No. 213-069.
View Details
- Research Summary
General research interests
- Effects of marketing actions on food choices, energy intake, and obesity.
- Psychophysics of package and portion size perception and preferences.
- Mere-measurement and self-generated validity effects in survey research.
- Attention and choice... View Details
- December 1963
- Case
General Electric Co.
Anthony, Robert N. "General Electric Co." Harvard Business School Case 113-121, December 1963.
- June 2016
- Case
The Wealthfront Generation
By: Luis Viceira and Allison Ciechanover
Keywords:
Automated Investment Advisor;
Millennials;
Fintech;
Customers;
Asset Management;
Internet and the Web;
Age;
Investment;
Business Startups;
California
Viceira, Luis M., and Allison Ciechanover. "The Wealthfront Generation." Harvard Business School Case 216-085, June 2016.
- September 1971 (Revised July 1976)
- Case
American General Films
Keywords:
Motion Pictures and Video Industry
Wheelwright, Steven C. "American General Films." Harvard Business School Case 172-114, September 1971. (Revised July 1976.)