dysfunction - Publications - Faculty & Research

October 2004 (Revised July 2010)
Case

Product Team Cialis: Getting Ready to Market

Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details

Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry

Citation

Educators

Purchase

February 2003
Background Note

Leading Teams

By: Jeffrey T. Polzer

This note which describes the architecture and processes that characterize effective teams, begins by detailing the steps involved in designing a team, from diagnosing the complexity, interdependence, and objectives of the task to harnessing the key resources teams... View Details

Keywords: Communication; Decision Making; Leadership; Managerial Roles; Performance Effectiveness; Groups and Teams

Citation

Educators

Purchase

February 2003
Background Note

Identity Issues in Teams

By: Jeffrey T. Polzer and Hillary Anger Elfenbein

This note explains how identity dynamics underlie many of the observable interpersonal problems that team members encounter, ranging from lack of participation and low involvement to misunderstandings and dysfunctional emotional conflict. It provides a framework for... View Details

Keywords: Framework; Managerial Roles; Outcome or Result; Performance Effectiveness; Groups and Teams; Conflict and Resolution; Emotions; Identity

Citation

Educators

Purchase