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- June 2024
- Case
Growing Foodology into Latin America's Largest Platform for Virtual Restaurants
By: Jorge Tamayo, Rembrand Koning and Jenyfeer Martinez Buitrago
This case delves into the expansion strategy of Foodology, a cloud kitchen startup based in Bogotá that operated across four Latin American countries (Colombia, Brazil, Mexico, and Peru). Co-founders Daniela Izquierdo and Juan Guillermo Azuero (both HBS, 2019) grappled...
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- June 2024
- Teaching Note
Skills-First Hiring at IBM
By: Boris Groysberg and Sarah Mehta
Teaching note for “Skills-First Hiring at IBM,” case no. 422-013.
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Keywords:
Competency and Skills;
Experience and Expertise;
Talent and Talent Management;
Human Resources;
Human Capital;
Employees;
Recruitment;
Retention;
Selection and Staffing;
Jobs and Positions;
Job Design and Levels;
Job Interviews;
Society;
Societal Protocols;
Technology Industry;
United States;
New York (state, US)
- 2024
- Working Paper
AI Companions Reduce Loneliness
By: Julian De Freitas, Ahmet K Uguralp, Zeliha O Uguralp and Puntoni Stefano
Chatbots are now able to engage in sophisticated conversations with consumers in the domain of relationships, providing a potential coping solution to widescale societal loneliness. Behavioral research provides little insight into whether these applications are...
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De Freitas, Julian, Ahmet K Uguralp, Zeliha O Uguralp, and Puntoni Stefano. "AI Companions Reduce Loneliness." Harvard Business School Working Paper, No. 24-078, June 2024.
- 2024
- Working Paper
What Makes Players Pay? An Empirical Investigation of In-Game Lotteries
By: Tomomichi Amano and Andrey Simonov
In 2020, gamers spent more than $15 billion on loot boxes, lotteries of virtual items in video
games. Paid loot boxes are contentious. Game producers argue that loot boxes complement
the gameplay and expenditures on loot boxes reflect players’ enjoyment of the game....
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Keywords:
Product Design;
Consumer Behavior;
Ethics;
Governing Rules, Regulations, and Reforms;
Video Game Industry
Amano, Tomomichi, and Andrey Simonov. "What Makes Players Pay? An Empirical Investigation of In-Game Lotteries." Columbia Business School Research Paper, No. 4355019, June 2024.
- 2024
- Working Paper
Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization
This paper introduces Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. By leveraging past experiments, IRL efficiently designs and targets...
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Keywords:
Heterogeneous Treatment Effect;
Multi-task Learning;
Representation Learning;
Personalization;
Promotion;
Deep Learning;
Field Experiments;
Customer Focus and Relationships;
Customization and Personalization
Huang, Ta-Wei, Eva Ascarza, and Ayelet Israeli. "Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization." Harvard Business School Working Paper, No. 24-076, June 2024.
- June 2024
- Teaching Note
Miami's Climate Tech Potential (A): The State of Play
By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone
Teaching Note for HBS Case No. 324-119. Miami-Dade County led the work to get South Florida designated a national climate resilience tech hub, the only one of 31 focused on climate change, an urgent major issue for the region in light of global warming and sea level...
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- 2024
- Working Paper
Winner Take All: Exploiting Asymmetry in Factorial Designs
By: Matthew DosSantos DiSorbo, Iavor I. Bojinov and Fiammetta Menchetti
Researchers and practitioners have embraced factorial experiments to simultaneously test multiple treatments, each with different levels. With the rise of technologies like Generative AI, factorial experimentation has become even more accessible: it is easier than ever...
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Keywords:
Factorial Designs;
Fisher Randomizations;
Rank Estimators;
Employer Interventions;
Causal Inference;
Mathematical Methods;
Performance Improvement
DosSantos DiSorbo, Matthew, Iavor I. Bojinov, and Fiammetta Menchetti. "Winner Take All: Exploiting Asymmetry in Factorial Designs." Harvard Business School Working Paper, No. 24-075, June 2024.
- June 2024
- Case
Wemade: (Re)Establishing Trust in Blockchain Games (A)
By: Jung Koo Kang, Charles CY Wang, David Allen and Kwangmoon So
This case explores the fundamental challenges and accounting issues arising from the integration of blockchain technology into traditional business models. It features Wemade, a South Korean online gaming company that has staked its future on blockchain-based games....
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- 2024
- Working Paper
Personalization and Targeting: How to Experiment, Learn & Optimize
By: Aurelie Lemmens, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela and Oded Netzer
Personalization has become the heartbeat of modern marketing. Advances in causal inference and machine learning enable companies to understand how the same marketing action can impact the choices of individual customers differently. This article provides an academic...
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Keywords:
Personalization;
Targeting;
Experiments;
Observational Studies;
Policy Implementation;
Policy Evaluation;
Customization and Personalization;
Marketing Strategy;
AI and Machine Learning
Lemmens, Aurelie, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela, and Oded Netzer. "Personalization and Targeting: How to Experiment, Learn & Optimize." Working Paper, June 2024.
- June 2024
- Article
Redistributive Allocation Mechanisms
By: Mohammad Akbarpour, Piotr Dworczak and Scott Duke Kominers
Many scarce public resources are allocated at below-market-clearing prices, and sometimes for free. Such "non-market" mechanisms sacrifice some surplus, yet they can potentially improve equity. We develop a model of mechanism design with redistributive concerns. Agents...
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Akbarpour, Mohammad, Piotr Dworczak, and Scott Duke Kominers. "Redistributive Allocation Mechanisms." Journal of Political Economy 132, no. 6 (June 2024): 1831–1875. (Authors' names are in certified random order.)
- June 2024 (Revised August 2024)
- Technical Note
Web3 Business Model Design for Entrepreneurs
By: Shikhar Ghosh and Liang Wu
Ghosh, Shikhar, and Liang Wu. "Web3 Business Model Design for Entrepreneurs." Harvard Business School Technical Note 824-177, June 2024. (Revised August 2024.)
- May 2024
- Supplement
Miami’s Climate Tech Potential (B): The 2024 Tech Hub Proposal
By: Rosabeth Moss Kanter and Jacob A. Small
Miami-Dade County led the work to get South Florida designated a national climate resilience tech hub, the only one of 31 focused on climate change, an urgent major issue for the region in light of global warming and sea level rise. Venture capitalists saw the...
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Keywords:
Climate Change;
Venture Capital;
Investment;
Entrepreneurship;
Green Technology;
Government Administration;
City
Kanter, Rosabeth Moss, and Jacob A. Small. "Miami’s Climate Tech Potential (B): The 2024 Tech Hub Proposal." Harvard Business School Supplement 324-135, May 2024.
- May 2024
- Case
Choosing the Course of Passion: Brooke Boyarsky Pratt at knownwell
By: Jon M. Jachimowicz and Alexis Lefort
Brooke Boyarsky Pratt (HBS ’13) enjoyed considerable success in her early career, quickly climbing the ranks to associate partner at McKinsey, and later becoming an executive vice president at Berkadia, a Berkshire Hathaway portfolio company. Throughout these years,...
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Keywords:
Passion;
Career;
Career Planning;
Purpose;
Personal Development and Career;
Mission and Purpose;
Identity;
Business Startups;
Health Care and Treatment;
Health Disorders;
Growth and Development Strategy;
Market Entry and Exit;
Health Industry;
United States
Jachimowicz, Jon M., and Alexis Lefort. "Choosing the Course of Passion: Brooke Boyarsky Pratt at knownwell." Harvard Business School Case 424-040, May 2024.
- 2024
- Working Paper
Business Experiments as Persuasion
By: Orie Shelef, Rebecca Karp and Robert Wuebker
Much of the prior work on experimentation rests upon the assumption that entrepreneurs and managers use—or should optimally adopt—a "scientific approach" to test possible decisions before making them. This paper offers an alternative view of experimental strategy,...
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Shelef, Orie, Rebecca Karp, and Robert Wuebker. "Business Experiments as Persuasion." Harvard Business School Working Paper, No. 24-065, March 2024.
- April 2024
- Article
A Machine Learning Algorithm Predicting Risk of Dilating VUR among Infants with Hydronephrosis Using UTD Classification
By: Hsin-Hsiao Scott Wang, Michael Lingzhi Li, Dylan Cahill, John Panagides, Tanya Logvinenko, Jeanne Chow and Caleb Nelson
Backgrounds: Urinary Tract Dilation (UTD) classification has been designed to be a more objective grading system to evaluate antenatal and post-natal UTD. Due to unclear association between UTD classifications to specific anomalies such as vesico-ureteral reflux (VUR),...
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Wang, Hsin-Hsiao Scott, Michael Lingzhi Li, Dylan Cahill, John Panagides, Tanya Logvinenko, Jeanne Chow, and Caleb Nelson. "A Machine Learning Algorithm Predicting Risk of Dilating VUR among Infants with Hydronephrosis Using UTD Classification." Journal of Pediatric Urology 20, no. 2 (April 2024): 271–278.
- April 2024
- Teaching Note
eBee: Affordable Mobility for Africa
By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell
The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the...
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- 2024
- Working Paper
Social Movements and Public Opinion in the United States
By: Amory Gethin and Vincent Pons
Recent social movements stand out by their spontaneous nature and lack of stable leadership, raising doubts on their ability to generate political change. This article provides systematic evidence on the effects of protests on public opinion and political attitudes....
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Gethin, Amory, and Vincent Pons. "Social Movements and Public Opinion in the United States." NBER Working Paper Series, No. 32342, April 2024.
- March 2024 (Revised June 2024)
- Case
Miami's Climate Tech Potential (A): The State of Play
By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone
Miami-Dade County led the work to get South Florida designated a national climate resilience tech hub, the only one of 31 focused on climate change, an urgent major issue for the region in light of global warming and sea level rise. Venture capitalists saw the...
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Keywords:
Technology;
Climate;
Entrepreneur;
Development;
Startup;
Climate Change;
Venture Capital;
Investment;
Entrepreneurship;
Green Technology;
Government Administration;
City;
Miami
Kanter, Rosabeth Moss, and Ai-Ling Jamila Malone. "Miami's Climate Tech Potential (A): The State of Play." Harvard Business School Case 324-119, March 2024. (Revised June 2024.)
- March 2024 (Revised April 2024)
- Case
Supercell 2.0: Clash of Plans
By: Jeffrey F. Rayport and George Gonzalez
Founded in 2010, Supercell was a Helsinki, Finland-based mobile gaming company that had developed and launched five global hit mobile games: Clash of Clans, Clash Royale, Hay Day, Brawl Stars, and Boom Beach. The company’s early philosophy was that it could produce...
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Keywords:
Business Growth and Maturation;
Restructuring;
Games, Gaming, and Gambling;
Organizational Change and Adaptation;
Organizational Culture;
Organizational Structure;
Corporate Strategy;
Video Game Industry;
Finland
Rayport, Jeffrey F., and George Gonzalez. "Supercell 2.0: Clash of Plans." Harvard Business School Case 824-180, March 2024. (Revised April 2024.)
- March 2024
- Case
Expanding the Bicester Collection to New York
By: Boris Vallee, Kirby Brand, Kristina Brown, Julie McCrimlisk, Chloe Sztabnik and Arthur Segel
Secretariat, if anyone remembers, won the triple crown at the Belmont Race Track on Long Island, located at the nexus of La Guardia, JFK Airports, the Long Island Railroad and multiple major highways. Belmont Race Track is now being rebuilt along with an adjacent UBS...
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Keywords:
Consumer Behavior;
Urban Development;
Brands and Branding;
Entertainment and Recreation Industry;
Sports Industry;
Retail Industry;
New York (state, US)
Vallee, Boris, Kirby Brand, Kristina Brown, Julie McCrimlisk, Chloe Sztabnik, and Arthur Segel. "Expanding the Bicester Collection to New York." Harvard Business School Case 224-068, March 2024.