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All HBS Web
(252)
- News (34)
- Research (205)
- Multimedia (1)
- Faculty Publications (79)
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- 03 Jun 2013
- Research & Ideas
The Power of Rituals in Life, Death, and Business
winning team). But what's the point? Behavioral scientist Michael I. Norton became interested in mourning rituals after reading Harvard University President Drew Gilpin Faust's...
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by Carmen Nobel
- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
Relationship Rituals” by Ximena Garcia-Rada, Ovul Sezer, and Michael I. Norton The researchers' study focused on...
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by Dina Gerdeman
- 01 Jun 2015
- Research & Ideas
The Surprising Benefits of Oversharing
I. Norton and Kate Barasz, conducted an experiment asking participants to decide between two different dating partners based on their online profiles. Each profile contained...
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by Michael Blanding
- 02 Jun 2008
- Research & Ideas
Spending on Happiness
Can money buy you happiness? Yes—so long as you spend the money on someone else. According to new research, giving other people even as little as $5 can lead to increased well-being for the giver. That's the insight into the secret of happiness View Details
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by Sarah Jane Gilbert
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
Intent By: Schroeder, Juliana, Jane L. Risen, Francesca Gino, and Michael I. Norton Abstract—We examine how a simple handshake—a gesture that...
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by Sean Silverthorne
- February 2010 (Revised September 2011)
- Case
Local Motors: Designed by the Crowd, Built by the Customer
By: Michael I. Norton and Jeremy Dann
In the wake of the meltdown among U.S. auto manufacturers in 2009, Jay Rogers, CEO of Local Motors, has a new approach for the automotive industry: decide which models are produced through online design competitions, and then allow customers to "build their own cars"...
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Keywords:
Business Startups;
Customer Focus and Relationships;
Collaborative Innovation and Invention;
Product Design;
Product Development;
Creativity;
Social and Collaborative Networks;
Customization and Personalization;
Auto Industry;
Manufacturing Industry;
United States
Norton, Michael I., and Jeremy Dann. "Local Motors: Designed by the Crowd, Built by the Customer." Harvard Business School Case 510-062, February 2010. (Revised September 2011.)
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
and healthy innovation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54851 in press Management Science Procedural Justice and the Risks of Consumer Voting By: Kim, Tami, Leslie John,...
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by Sean Silverthorne
- 26 Jan 2021
- Research & Ideas
A New Way to Cut Credit Card Debt: Pay Off One Purchase at a Time
A novel approach to repaying debt could help consumers free themselves from crushing credit card balances faster, according to new research. Rather than asking borrowers to make payments toward their total balances, Harvard Business School Professor View Details
- 21 Mar 2011
- Research & Ideas
Are We Thinking Too Little, or Too Much?
still be stymied if they try to consider every single laptop on the market. (In the article, Norton and Ariely cite a study by social psychologists Sheena Iyengar View Details
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by Carmen Nobel
- 19 Aug 2013
- Research & Ideas
Studying How Income Inequality Shapes Behavior
that could destabilize the economy as a whole. In another example, researchers HBS Associate Professor Michael I. Norton and Columbia Business...
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by Michael Blanding
- 13 Nov 2017
- Research & Ideas
Want to Be Happier? Spend Some Money on Avoiding Household Chores
research will get people to think, ‘Hey, how can I spend a little bit of money in a way that will save me time?’” Whillans co-wrote the study with Michael I. Norton, the Harold M. Brierley Professor of...
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by Dina Gerdeman
- Article
Unexpected Benefits of Deciding by Mind Wandering
By: Colleen Giblin, Carey K. Morewedge and Michael I. Norton
The mind wanders, even when people are attempting to make complex decisions. We suggest that such mind wandering—allowing one's thoughts to wander until the "correct" choice comes to mind—can positively impact people's feelings about their decisions. We compare...
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Giblin, Colleen, Carey K. Morewedge, and Michael I. Norton. "Unexpected Benefits of Deciding by Mind Wandering." Art. 598. Frontiers in Psychology 4 (September 6, 2013).
- 03 Apr 2018
- First Look
New Research and Ideas, April 3, 2018
Reminders of Future Busyness Encourage Consumers to Buy Time By: Whillans, A.V., Elizabeth W. Dunn, and Michael I. Norton Abstract—Spending money...
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Sean Silverthorne
- Article
Don't Stop Believing: Rituals Improve Performance by Decreasing Anxiety
By: Alison Wood Brooks, Julianna Schroeder, Jane Risen, Francesca Gino, Adam D. Galinsky, Michael I. Norton and Maurice Schweitzer
From public speaking to first dates, people frequently experience performance anxiety. And when experienced immediately before or during performance, anxiety harms performance. Across a series of experiments, we explore the efficacy of a common strategy that people...
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Brooks, Alison Wood, Julianna Schroeder, Jane Risen, Francesca Gino, Adam D. Galinsky, Michael I. Norton, and Maurice Schweitzer. "Don't Stop Believing: Rituals Improve Performance by Decreasing Anxiety." Organizational Behavior and Human Decision Processes 137 (November 2016): 71–85.
- 17 Nov 2008
- Research & Ideas
Decoding the Artful Sidestep
instead provide distraction by answering something they would rather have been asked. And what is more, oftentimes their listeners either do not notice the verbal sleight of hand or do not mind it. New...
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by Martha Lagace
- Article
Handshaking Promotes Deal-Making by Signaling Cooperative Intent
By: Juliana Schroeder, Jane L. Risen, Francesca Gino and Michael I. Norton
We examine how a simple handshake—a gesture that often occurs at the outset of social interactions—can influence deal-making. Because handshakes are social rituals, they are imbued with meaning beyond their physical features. We propose that during mixed-motive...
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Keywords:
Handshake;
Cooperation;
Affiliation;
Competition;
Negotiation;
Nonverbal Communication;
Negotiation Participants;
Behavior;
Communication Intention and Meaning;
Negotiation Deal
Schroeder, Juliana, Jane L. Risen, Francesca Gino, and Michael I. Norton. "Handshaking Promotes Deal-Making by Signaling Cooperative Intent." Journal of Personality and Social Psychology 116, no. 5 (May 2019): 743–768.
- October 2009
- Article
Shaping Online Consumer Choice by Partitioning the Web
By: Jolie M. Martin and Michael I. Norton
This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than...
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Keywords:
Decision Choices and Conditions;
Information Management;
Demand and Consumers;
Research;
Internet and the Web;
Valuation
Martin, Jolie M., and Michael I. Norton. "Shaping Online Consumer Choice by Partitioning the Web." Psychology & Marketing 26, no. 10 (October 2009): 908–926.
- 20 Jul 2016
- Research & Ideas
Airplane Design Brings Out the Class Warfare in Us All
sensitive to hierarchy, and research shows that feeling low status can make people feel stressed and angry” “People are exquisitely sensitive to hierarchy, and research shows...
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- Article
Time Use and Happiness of Millionaires: Evidence from the Netherlands
By: Paul Smeets, A.V. Whillans, Rene Bekkers and Michael I. Norton
How do the very wealthy spend their time, and how does time use relate to well-being? In two studies in the Netherlands, the affluent (N=863, N=690) and the general population (N=1232, N=306) spent time in surprisingly similar ways, such as by spending the same amount...
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Keywords:
Time And Wellbeing;
Millionaires;
Social Class;
Wealth;
Happiness;
Demographics;
Netherlands
Smeets, Paul, A.V. Whillans, Rene Bekkers, and Michael I. Norton. "Time Use and Happiness of Millionaires: Evidence from the Netherlands." Social Psychological & Personality Science 11, no. 3 (April 2020): 295–307.
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
Social Psychology Bulletin The Amount and Source of Millionaires' Wealth (Moderately) Predicts Their Happiness By: Donnelly, Grant Edward, Tianyi Zheng, Emily Haisley, and View Details
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Sean Silverthorne