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- All HBS Web (49)
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- 19 Mar 2006
- Research & Ideas
Do I Dare Say Something?
(Abstract) Sarah Jane Gilbert: Can you explain the meanings of latent voice episodes and upward voice? Amy Edmondson and James Detert: Latent voice episodes describe those moments at work when someone... View Details
Keywords: by Sarah Jane Gilbert
- 03 Oct 2005
- Research & Ideas
The Box Office Power of Stars
Success of Entertainment Products." Sarah Jane Gilbert: Tell us about "star power" and how it contributes to a film's success. Anita Elberse: The concept "star power" captures the... View Details
- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
managers to give serious consideration to the internalization of at least some advertising and marketing services," Silk says in this Q&A. Sarah Jane Gilbert: Can you explain the concept of vertical... View Details
- 27 Sep 2010
- Research & Ideas
Customer Experts Lose Influence When Teams are Pressured
engage in collective behaviors that diminish their ability to do so. Sarah Jane Gilbert:What led you to study the effects of performance pressure on work teams? Heidi Gardner: I experienced similar team... View Details
Keywords: by Sarah Jane Gilbert
- 22 Sep 2008
- Research & Ideas
The Silo Lives! Analyzing Coordination and Communication in Multiunit Companies
geographic office location," Stuart says. Although the research doesn't try to answer why corporate silos are so difficult to tear down, Stuart hopes the data will help managers understand, pinpoint, and remove bottlenecks within their own organizations. View Details
Keywords: by Sarah Jane Gilbert
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
Steenburgh of HBS and Jill Avery (HBS DBA'07) of Simmons School of Management. We asked Steenburgh to explain how practitioners can use the toolkits in their businesses. Sarah Jane Gilbert: Can you describe... View Details
Keywords: by Sarah Jane Gilbert
- 14 Nov 2005
- Research & Ideas
How Can Start Ups Grow?
entrepreneurs everywhere. Sarah Jane Gilbert: How did you first become interested in studying growth in newly founded firms and young organizations? Mukti Khaire: Only one out of every ten newly founded... View Details
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
the research with HBS Working Knowledge. Sarah Jane Gilbert: Your research attempted to answer this question: Do friends within a social network influence online buying behaviors of others in the group? What... View Details
- 02 Jun 2008
- Research & Ideas
Spending on Happiness
participants were randomly assigned to spend money on others rather than themselves. We asked Norton to elaborate in an email interview, an invitation to which he cheerfully agreed. Sarah Jane Gilbert: What... View Details
Keywords: by Sarah Jane Gilbert
- 09 Nov 2009
- Research & Ideas
Come Fly with Me: A History of Airline Leadership
industry went through its life-cycle stages. (Read a book excerpt on Herb Kelleher and Southwest Airlines below.) Sarah Jane Gilbert: Your research on the airline industry explores three types of executives:... View Details
- 27 Nov 2006
- Research & Ideas
Manly Men, Oil Platforms, and Breaking Stereotypes
interview, Ely discusses the origins of the research, her experiences aboard an oil platform, and how this research can improve safety at other job sites. Sarah Jane Gilbert: How do you define masculine... View Details
- 07 Mar 2007
- Research & Ideas
How Do You Value a “Free” Customer?
begins to answer. Sarah Jane Gilbert: Why do traditional customer lifetime value formulas break down in a networked setting, and how does your model address those shortcomings? Sunil Gupta: Traditional... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
World Series just completed with a Boston Red Sox sweep of the Colorado Rockies, we asked Elberse to discuss the business of sports marketing and the unique case of Maria Sharapova. Sarah Jane Gilbert: What... View Details
- 23 Apr 2007
- Research & Ideas
Are Great Teams Less Productive?
Sarah Jane Gilbert: What led you to pursue this research? Amy Edmondson: This research, rather than being a single project, is part of a fifteen-year program of a half dozen or so projects in different... View Details
Keywords: by Sarah Jane Gilbert
- 11 Apr 2007
- Research & Ideas
Adding Time to Activity-Based Costing
the 1980s, with time dimension modifications introduced by Anderson for clients of Acorn Systems. We asked Kaplan to describe the problems with traditional costing approaches, the improvements made by TDABC,... View Details
Keywords: by Sarah Jane Gilbert
- 20 Feb 2006
- Research & Ideas
Are Company Founders Underpaid?
the Academy of Management Journal. The paper was featured in the Best Paper Proceedings of the 2004 Academy of Management Conference and of the 2003 Babson-Kauffman Research Conference. Sarah Jane Gilbert:... View Details
- 19 Nov 2007
- Lessons from the Classroom
Teaching The Moral Leader
respond, and the value of the topic in the business world. Sarah Jane Gilbert: What led to your interest to develop and teach The Moral Leader course? Sandra Sucher: My interest in the topic of moral... View Details
- Web
Connect with Clubs - Recruiting
Hire Talent Connect with Clubs Hire Talent Connect with Clubs Partner with a HBS Student Club Reach targeted groups of students by connecting with over 50 career-related student clubs. Work with club leaders to sponsor events, advertise... View Details
- Web
Named Fellowship Funds - Alumni
organizations, including the Partnership for the Homeless. He graduated cum laude with a BS from Washington and Lee University. Glenn (MBA 1988) and Mary Jane (MBA 1988) Creamer Fellowship The Glenn and Mary View Details