Publications

Educators

June 2017
Article

Creating Reciprocal Value Through Operational Transparency

By: Ryan W. Buell, Tami Kim and Chia-Jung Tsay

We investigate whether organizations can create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that increased contact... View Details

Keywords: Operational Transparency; Service Management; Production Management; Organizational Performance; Behavioral Operations; Service Operations; Service Delivery; Consumer Behavior; Labor; Organizational Design; Operations; Service Industry; United States; Kenya

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November 2016
Supplement

Irregular Operations

By: Ryan W. Buell, Willy C. Shih and Michael W. Toffel

This video shows a dispatcher responding to an irregular operations situation caused by weather at an East Coast airport. View Details

Keywords: Service; Service Excellence; Service Quality; Operating Systems; Operational Complexity; Operational Disruptions; Operational Efficiency; Operational Focus; Air Transportation; Service Operations; Service Delivery; Air Transportation Industry

2023
Working Paper

When Does Gamified Training Improve Performance? The Roles of Office and Leader Engagement

By: Ryan W. Buell, Wei Cai and Tatiana Sandino

Gamified training is a novel management control system in which companies use gamification techniques to engage and motivate employees to learn. This study empirically examines the performance consequences of gamified training using data from a natural field... View Details

Keywords: Gamified Training; Management Control Systems; Employee Engagement; Employees; Learning; Training; Motivation and Incentives; Performance

SSRN

July–August 2021
Article

Surfacing the Submerged State: Operational Transparency Increases Trust in and Engagement with Government

By: Ryan W. Buell, Ethan Porter and Michael I. Norton

Problem definition: As trust in government reaches historic lows, frustration with government performance approaches record highs. Academic/practical relevance: We propose that in co-productive settings like government services, peoples’ trust and... View Details

Keywords: Government Services; Behavioral Operations; Operational Transparency; Government Administration; Service Operations; Programs; Perception; Attitudes; Behavior; Trust

September 2014 (Revised June 2016)
Case

Whole Foods: The Path to 1,000 Stores

By: David F. Drake, Ryan W. Buell, Melissa Barton, Taylor Jones, Katrina Keverian and Jeffrey Stock

The case examines the operations strategy of Whole Foods, one of the largest natural grocery chains in the United States. In late 2013, Whole Foods was expanding rapidly, with a publicly-stated goal of growing from 351 to 1,000 domestic stores by 2022. It was also... View Details

Keywords: Human Capital; Food; Expansion; Market Entry and Exit; Operations; Strategy; Retail Industry; Food and Beverage Industry; United States

Educators

11 Nov 2014
First Look

First Look: November 11

Publications November 2014 Harvard Business Review Cooks Make Tastier Food When They Can See Their Customers By: Buell, Ryan W., Tami Kim, and Chia-Jung Tsay Abstract—While... View Details

Keywords: Sean Silverthorne

26 Mar 2019
First Look

New Research and Ideas, March 26, 2019

challenging areas. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55885 Learning or Playing? The Effect of Gamified Training on Performance By: Buell, Ryan W., Wei Cai, and Tatiana... View Details

Keywords: Dina Gerdeman

November 2016 (Revised August 2020)
Case

Improving Access at VA

By: Ryan W. Buell, Robert S. Huckman and Sam Travers

In 2015, the Department of Veterans Affairs (VA) ran the largest healthcare system in the United States, with over 1,700 sites of care that served nearly 9 million veterans. One year earlier, a scandal had erupted over a cover-up of the excessive wait times veterans... View Details

Keywords: Service Operations; Service Delivery; Social Issues; Health Care and Treatment; Government Administration; Performance Improvement; Public Administration Industry; Health Industry; United States

Educators

12 Dec 2017
First Look

New Research and Ideas, December 12, 2017

Joy M., Liana Victorino, Ryan W. Buell, Michael J. Dixon, Susan M. Goldstein, Larry J. Menor, Madeleine E. Pullman, Aleda Roth, Enrico Secchi, and Jie Zhang Abstract—The... View Details

Keywords: Sean Silverthorne

12 Mar 2019
First Look

New Research and Ideas, March 12, 2019

By: Buell, Ryan W. Abstract—Conventional wisdom holds that the more contact an operation has with its customers, the less efficiently it will run. But when customers are... View Details

Keywords: Dina Gerdeman

09 Jun 2015
First Look

First Look: June 9, 2015

https://www.hbs.edu/faculty/Pages/item.aspx?num=49214 Working Papers Lifting the Veil: The Benefits of Cost Transparency By: Mohan, Bhavya, Ryan W. Buell, and Leslie K. John... View Details

Keywords: Sean Silverthorne

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

down as a result. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54142 Mitigating Malicious Envy: Why Successful Individuals Should Reveal Their Failures By: Huang, Karen, Alison Wood Brooks, Ryan View Details

Keywords: Sean Silverthorne

April 2019
Article

Mitigating Malicious Envy: Why Successful Individuals Should Reveal Their Failures

By: Alison Wood Brooks, Karen Huang, Nicole Abi-Esber, Ryan W. Buell, Laura Huang and Brian Hall

People often feel malicious envy, a destructive interpersonal emotion, when they compare themselves to successful peers. Across three online experiments and a field experiment of entrepreneurs, we identify an interpersonal strategy that can mitigate feelings of... View Details

Keywords: Emotions; Perception; Interpersonal Communication; Communication Strategy

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Article

Cooks Make Tastier Food When They Can See Their Customers

By: Ryan W. Buell, Tami Kim and Chia-Jung Tsay

While existing theory suggests that increased contact between customers and employees diminishes efficiency, recent research demonstrates that when employees can see their customers, the beneficiaries of their efforts, the quality and efficiency of the service they... View Details

Keywords: Operational Transparency; Service Delivery; Service Operations; Service Management; Service Industry

2019
Working Paper

The Customer May Not Always Be Right: Customer Compatibility and Service Performance

By: Ryan W. Buell, Dennis Campbell and Frances X. Frei

This paper investigates the impact of customer compatibility – the degree of fit between the needs of customers and the capabilities of the operations serving them – on customer experiences and firm performance. We use a variance decomposition analysis to quantify the... View Details

Keywords: Customer Compatibility; Satisfaction; Profitability; Customer Relationship Management; Service Operations; Customer Satisfaction; Banking Industry; Retail Industry

SSRN