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All HBS Web
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- Faculty Publications (232)
- September 2023 (Revised September 2024)
- Case
IBJ, Inc. (A): Seeking Matrimony in Japan
By: Ramon Casadesus-Masanell and Akiko Saito
Casadesus-Masanell, Ramon, and Akiko Saito. "IBJ, Inc. (A): Seeking Matrimony in Japan." Harvard Business School Case 724-356, September 2023. (Revised September 2024.)
- September 2023 (Revised November 2023)
- Supplement
IBJ, Inc. (B): Seeking Matrimony in Japan
By: Ramon Casadesus-Masanell and Akiko Saito
Casadesus-Masanell, Ramon, and Akiko Saito. "IBJ, Inc. (B): Seeking Matrimony in Japan." Harvard Business School Supplement 724-357, September 2023. (Revised November 2023.)
- August 2023 (Revised April 2024)
- Case
eBee: Affordable Mobility for Africa
By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the...
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Keywords:
Business Model;
Business Startups;
Growth and Development Strategy;
Business Strategy;
Bicycle Industry;
Africa;
Kenya
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "eBee: Affordable Mobility for Africa." Harvard Business School Case 724-360, August 2023. (Revised April 2024.)
- August 2023
- Supplement
Airbus vs. Boeing (N): Air Travel amidst COVID-19 (July 2020)
By: Ramon Casadesus-Masanell and Jordan Mitchell
Casadesus-Masanell, Ramon, and Jordan Mitchell. "Airbus vs. Boeing (N): Air Travel amidst COVID-19 (July 2020)." Harvard Business School Supplement 724-377, August 2023.
- August 2023
- Supplement
Airbus vs. Boeing (O): Aiming towards Carbon-Free Flying (June 2023)
By: Ramon Casadesus-Masanell and Jordan Mitchell
Casadesus-Masanell, Ramon, and Jordan Mitchell. "Airbus vs. Boeing (O): Aiming towards Carbon-Free Flying (June 2023)." Harvard Business School Supplement 724-378, August 2023.
- June 2023
- Teaching Note
Keroche (A)–(F)
By: Ramon Casadesus-Masanell and Namrata Arora
Teaching Note for HBS Case Nos. 720-390, 720-391, 720-392, 720-393, 720-394, and 720-395.
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- June 2023
- Teaching Note
Oriental Land Co., Ltd. — Tokyo Disney Resort
By: Ramon Casadesus-Masanell and Akiko Kanno
Teaching Note for HBS Case No. 720-460.
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- May 2023 (Revised June 2023)
- Case
Novartis (A): Reimagining Medicine
By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi
This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,...
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Keywords:
Health Care and Treatment;
Business Model;
Leadership;
Pharmaceutical Industry;
Switzerland
Casadesus-Masanell, Ramon, Claudio Feser, Karolin Frankenberger, and David Redaschi. "Novartis (A): Reimagining Medicine." Harvard Business School Case 723-443, May 2023. (Revised June 2023.)
- May 2023 (Revised June 2023)
- Supplement
Novartis (B): Reimagining Medicine
By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi
This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,...
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Keywords:
Health Care and Treatment;
Business Model;
Production;
Business Strategy;
Pharmaceutical Industry
Casadesus-Masanell, Ramon, Claudio Feser, Karolin Frankenberger, and David Redaschi. "Novartis (B): Reimagining Medicine." Harvard Business School Supplement 723-444, May 2023. (Revised June 2023.)
- May 2023 (Revised June 2023)
- Supplement
Novartis (C): Reimagining Medicine
By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi
This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,...
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Keywords:
Health Testing and Trials;
Health Care and Treatment;
Business Model;
Problems and Challenges;
Pharmaceutical Industry;
Switzerland
Casadesus-Masanell, Ramon, Claudio Feser, Karolin Frankenberger, and David Redaschi. "Novartis (C): Reimagining Medicine." Harvard Business School Supplement 723-445, May 2023. (Revised June 2023.)
- November 2022
- Supplement
HBS Case Video Bosch eBike
Casadesus-Masanell, Ramon. "HBS Case Video Bosch eBike." Harvard Business School Multimedia/Video Supplement 723-860, November 2022.
- November 2022
- Supplement
How is the e-bike market developing
Casadesus-Masanell, Ramon. "How is the e-bike market developing." Harvard Business School Multimedia/Video Supplement 723-857, November 2022.
- November 2022
- Supplement
What are the lessons learned from the e-bike business for other Bosch divisions
Casadesus-Masanell, Ramon. "What are the lessons learned from the e-bike business for other Bosch divisions." Harvard Business School Multimedia/Video Supplement 723-858, November 2022.
- November 2022
- Supplement
What are the lessons learned to make intrapreneurship successful in a large company
Casadesus-Masanell, Ramon. "What are the lessons learned to make intrapreneurship successful in a large company." Harvard Business School Multimedia/Video Supplement 723-859, November 2022.
- November 2022
- Supplement
What were the internal challenges for a technology company like Bosch
Casadesus-Masanell, Ramon. "What were the internal challenges for a technology company like Bosch." Harvard Business School Multimedia/Video Supplement 723-855, November 2022.
- November 2022
- Supplement
What were the main external barriers to entering the e-bike market
Casadesus-Masanell, Ramon. "What were the main external barriers to entering the e-bike market." Harvard Business School Multimedia/Video Supplement 723-854, November 2022.
- November 2022
- Supplement
Why component supplier and not as a OEM
Casadesus-Masanell, Ramon. " Why component supplier and not as a OEM." Harvard Business School Multimedia/Video Supplement 723-853, November 2022.