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- All HBS Web
(617)
- News (134)
- Research (429)
- Multimedia (9)
- Faculty Publications (214)
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- 27 Oct 2010
- Working Paper Summaries
Prosocial Spending and Well-Being: Cross-Cultural Evidence for a Psychological Universal
- 06 Dec 2020
- Working Paper Summaries
'Repayment-by-Purchase' Helps Consumers to Reduce Credit Card Debt
- 13 Feb 2012
- Research & Ideas
The Case Against Racial Colorblindness
"It's so appealing on the surface to think that the best way to approach race is to pretend that it doesn't exist," says behavioral psychologist Michael I. Norton, an associate professor at Harvard Business... View Details
Keywords: by Carmen Nobel
- 09 Feb 2007
- Working Paper Summaries
Do Corporate Social Responsibility Ratings Predict Corporate Social Performance?
- 26 Apr 2012
- Working Paper Summaries
What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews
- 30 Aug 2020
- Working Paper Summaries
Consumers Punish Firms that Cut Employee Pay in Response to COVID-19
- 04 Jun 2013
- Working Paper Summaries
Prosocial Bonuses Increase Employee Satisfaction and Team Performance
- 11 Dec 2008
- Working Paper Summaries
Quality Management and Job Quality: How the ISO 9001 Standard for Quality Management Systems Affects Employees and Employers
Keywords: by David I. Levine & Michael W. Toffel
- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
Relationship Rituals” by Ximena Garcia-Rada, Ovul Sezer, and Michael I. Norton The researchers' study focused on couples, but rituals are used in... View Details
Keywords: by Dina Gerdeman
- 21 May 2012
- Research & Ideas
OSHA Inspections: Protecting Employees or Killing Jobs?
inspectors find safety problems is not surprising," says Michael W. Toffel, an associate professor and the Marvin Bower Fellow at Harvard Business School. At the same time, when problems are resolved, there's no way of telling whether the... View Details
Keywords: by Michael Blanding
- 15 Oct 2018
- Research & Ideas
Shaky Business: How Handshakes Win Negotiations
professor Michael Norton, Harold M. Brierley Professor of Business Administration. “We shake when we say hello to someone, and we shake again after a deal is done.” Centuries ago, the handshake may have originated as a way for people to... View Details
Keywords: by Michael Blanding
- 02 Jun 2008
- Research & Ideas
Spending on Happiness
Can money buy you happiness? Yes—so long as you spend the money on someone else. According to new research, giving other people even as little as $5 can lead to increased well-being for the giver. That's the insight into the secret of happiness View Details
Keywords: by Sarah Jane Gilbert
- 01 Jun 2015
- Research & Ideas
The Surprising Benefits of Oversharing
I. Norton and Kate Barasz, conducted an experiment asking participants to decide between two different dating partners based on their online profiles. Each profile contained answers to intimate and... View Details
Keywords: by Michael Blanding
- 07 Mar 2019
- Working Paper Summaries
Calculators for Women: When Identity Appeals Provoke Backlash
- 10 Jul 2007
- Working Paper Summaries
The Persuasive Appeal of Stigma
- 10 Oct 2018
- Research & Ideas
The Legacy of Boaty McBoatface: Beware of Customers Who Vote
the agency implied that it would respect the public’s wishes, say Michael Norton and Leslie John, both professors at Harvard Business School. “When firms conduct online polls, people frequently submit... View Details
- 26 Mar 2013
- Working Paper Summaries
How Elastic Are Preferences for Redistribution? Evidence from Randomized Survey Experiments
- February 2010 (Revised September 2011)
- Case
Local Motors: Designed by the Crowd, Built by the Customer
By: Michael I. Norton and Jeremy Dann
In the wake of the meltdown among U.S. auto manufacturers in 2009, Jay Rogers, CEO of Local Motors, has a new approach for the automotive industry: decide which models are produced through online design competitions, and then allow customers to "build their own cars"... View Details
Keywords: Business Startups; Customer Focus and Relationships; Collaborative Innovation and Invention; Product Design; Product Development; Creativity; Social and Collaborative Networks; Customization and Personalization; Auto Industry; Manufacturing Industry; United States
Norton, Michael I., and Jeremy Dann. "Local Motors: Designed by the Crowd, Built by the Customer." Harvard Business School Case 510-062, February 2010. (Revised September 2011.)
- March 2013
- Teaching Note
Local Motors: Designed by the Crowd, Built by the Customer (TN)
By: Michael Norton