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- All HBS Web (433)
- Faculty Publications (353)
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- 30 Apr 2001
- Research & Ideas
New Paths to Success in Asia
agree. In Japan, for example, Professor Lynda M. Applegate is working on a case on the launch of Nasdaq Japan. "This new venture is developing a hybrid financial market...
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by Alejandro Reyes & Deborah Blagg
- 20 Apr 2010
- First Look
First Look: April 20
http://www.businessweek.com/magazine/content/10_16/b4174076731775.htm?chan=magazine+channel_business+views Cases & Course Materials Foxwoods: Turning Data into Insights in the Hospitality Industry Lynda View Details
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Martha Lagace
- March 2020
- Case
Cafe Kenya
By: Lynda M. Applegate and James T. Kindley
This case describes Café Kenya (CK), a Kenyan-based chain of casual quick-food restaurants. The chain was started in 2011 in Nairobi by Nekesa Kuria. Kuria started Café Kenya and grew it by reinvesting profits into company stores and through franchising. She also...
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Applegate, Lynda M., and James T. Kindley. "Cafe Kenya." Harvard Business School Brief Case 920-551, March 2020.
- October 2019 (Revised August 2020)
- Case
The Predictive Index
By: Lynda M. Applegate and James Weber
Mike Zani and Daniel Muzquiz needed to decide next steps to create a new category in the human resources consulting industry and scale their company.
Zani and Muzquiz, serial entrepreneurs, acquired Predictive Index in 2014. Previously, as clients of the... View Details
Zani and Muzquiz, serial entrepreneurs, acquired Predictive Index in 2014. Previously, as clients of the... View Details
Keywords:
Human Resources;
Selection and Staffing;
Talent and Talent Management;
Recruitment;
Corporate Entrepreneurship;
Venture Capital;
Change Management;
Disruptive Innovation;
Digital Platforms;
Growth and Development Strategy;
Consulting Industry;
Service Industry;
United States
Applegate, Lynda M., and James Weber. "The Predictive Index." Harvard Business School Case 820-034, October 2019. (Revised August 2020.)
- May 2018
- Case
Harvest City: The Intelligent Procurement System Project
By: Lynda M. Applegate and Ramiro Montealegre
The Harvest City case describes the implementation of a cloud- and IoT-based intelligent procurement system at a new convention complex in the U.S. Midwest. The decision to build a convention complex is a strategic initiative for this city and involves extensive use of...
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Keywords:
Information Technology;
Projects;
Management;
Decision Making;
Business and Government Relations;
Information Technology Industry
Applegate, Lynda M., and Ramiro Montealegre. "Harvest City: The Intelligent Procurement System Project." Harvard Business School Brief Case 918-507, May 2018.
- July 2008
- Case
Hilton Hotels: Brand Differentiation through Customer Relationship Management
By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev
This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM...
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Keywords:
Customer Relationship Management;
Marketing Strategy;
Privatization;
Performance Evaluation;
Information Technology;
Accommodations Industry
Applegate, Lynda M., Gabriele Piccoli, and Chekitan Dev. "Hilton Hotels: Brand Differentiation through Customer Relationship Management." Harvard Business School Case 809-029, July 2008.
- September 1998 (Revised February 1999)
- Case
Interactive Insurance Services: Redefining Insurance Distribution
By: Lynda M. Applegate and Marla Malcom-Nagler
Founded in July 1995, Interactive Insurance Services provided personal lines of insurance over the World Wide Web. In June 1996, the company was acquired by Intuit for $7.5 million. The case details the competitive and organizational issues faced by this rapidly...
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Keywords:
Acquisition;
Restructuring;
Growth and Development;
Distribution;
Business Processes;
Competitive Strategy;
Web;
Insurance Industry
Applegate, Lynda M., and Marla Malcom-Nagler. "Interactive Insurance Services: Redefining Insurance Distribution." Harvard Business School Case 399-017, September 1998. (Revised February 1999.)
- June 1994 (Revised October 2001)
- Supplement
Mrs. Fields, Inc. 1993
By: Lynda M. Applegate and Keri O. Pearlson
A compilation of press remarks that detail the changes in control and management initiated by the company.
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Applegate, Lynda M., and Keri O. Pearlson. "Mrs. Fields, Inc. 1993." Harvard Business School Supplement 194-066, June 1994. (Revised October 2001.)
- July 2008 (Revised July 2019)
- Case
Amazon: The Brink of Bankruptcy
Enables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy and enables discussion of how to turnaround the company and leverage proprietary assets.
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Keywords:
Business Model;
Restructuring;
Entrepreneurship;
Insolvency and Bankruptcy;
Business History;
Leading Change;
Organizational Change and Adaptation;
Strategy
Applegate, Lynda M. "Amazon: The Brink of Bankruptcy." Harvard Business School Case 809-014, July 2008. (Revised July 2019.)
- July 1987 (Revised October 1995)
- Case
Phillips 66: Controlling a Company Through Crisis
The downstream operations subsidiary of a major U.S. petroleum company is faced with major restructuring decisions and responds by developing an Executive Information System (EIS) which allows for increased responsiveness, wider span of control, and higher levels of...
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Keywords:
Restructuring;
Information Management;
Governance Controls;
Organizational Design;
Crisis Management;
Communication;
Management Teams;
Growth Management;
Mining Industry;
Energy Industry;
United States
Applegate, Lynda M. "Phillips 66: Controlling a Company Through Crisis." Harvard Business School Case 189-006, July 1987. (Revised October 1995.)
- October 2001 (Revised February 2002)
- Case
Nasdaq Japan: E-Merging Markets
By: Lynda M. Applegate and Kristin M. Kohler
Describes the design and launch of Nasdaq Japan. Addresses issues concerning the design of electronic markets, the impact of information technology on market structures and relationships, the launch of new ventures by established firms, and the cultural issues that...
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Keywords:
Entrepreneurship;
Financial Markets;
Technological Innovation;
Management;
Industry Structures;
Competitive Strategy;
Information Technology;
Internet and the Web;
Financial Services Industry;
Information Technology Industry;
Japan
Applegate, Lynda M., and Kristin M. Kohler. "Nasdaq Japan: E-Merging Markets." Harvard Business School Case 802-056, October 2001. (Revised February 2002.)
- April 1994 (Revised October 2002)
- Case
Frito-Lay, Inc.: A Strategic Transition (1990-1992)
Describes the changes in structure, management systems, people, and processes instituted by the company. Provides students with an opportunity to explore the nature of "IT-enabled" organizational change and the process through which it is implemented. Also enables a...
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Keywords:
Organizational Change and Adaptation;
Information Technology;
Business Strategy;
Food and Beverage Industry
Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (1990-1992)." Harvard Business School Case 194-109, April 1994. (Revised October 2002.)
- April 1994 (Revised October 2002)
- Case
Frito-Lay, Inc.: A Strategic Transition 1980-1986
Describes the environmental, organizational, and information technology context in the late 1970s that led to the development of the initial vision for change and the actions taken to implement that vision. The case ends with the abrupt departure of the CEO as profits...
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Keywords:
Transition;
Organizational Change and Adaptation;
Information Technology;
Management Succession;
Management Teams;
Business Strategy;
Food and Beverage Industry
Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition 1980-1986." Harvard Business School Case 194-107, April 1994. (Revised October 2002.)
- May 2008
- Exercise
Stakeholder Analysis Tool
This exercise enables users to: identify stakeholders and analyze their interests and expectations; categorize interests and expectations based on importance; and develop an action plan.
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Applegate, Lynda M. "Stakeholder Analysis Tool." Harvard Business School Exercise 808-161, May 2008.
- May 1995 (Revised March 1996)
- Case
ToyWorld, Inc.: Information Technology Planning
ToyWorld, a fast growing retailer, was revitalizing its information technology (IT) infrastructure and called in AT&T to help plan for the future. Five strategic alternatives for use of information and communications technology were identified through value chain...
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Keywords:
Strategic Planning;
Information Technology;
Growth and Development;
Expansion;
Partners and Partnerships;
Retail Industry
Applegate, Lynda M. "ToyWorld, Inc.: Information Technology Planning." Harvard Business School Case 195-262, May 1995. (Revised March 1996.)
- 04 May 2010
- First Look
First Look: May 4
case:http://cb.hbsp.harvard.edu/cb/product/910409-PDF-ENG CommonAngelTM (A) Lynda M. Applegate, Kaitlyn Simpson, Max White, and Christopher McDonaldHarvard Business School Case 810-082 Describes the...
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Keywords:
Martha Lagace
- May 2017 (Revised October 2017)
- Case
Hyperloop Transportation Technologies: Building Breakthrough Innovations in Crowd-Powered Ecosystems
By: Lynda M. Applegate, Terri L. Griffith and Ann Majchrzak
Dirk Ahlborn, co-founder and CEO of Hyperloop Transportation Technologies, Inc. (HTT) looks back at the evolving organizational design and community that allows HTT to be crowd-powered. Since the founding in 2013, HTT has dealt with building an organization with less...
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Keywords:
Collaboration;
Crowdsourcing;
Entrepreneurial Finance;
Innovation;
Organizational Design;
Startups;
Business Startups;
Collaborative Innovation and Invention;
Entrepreneurship;
Finance;
Product Development
Applegate, Lynda M., Terri L. Griffith, and Ann Majchrzak. "Hyperloop Transportation Technologies: Building Breakthrough Innovations in Crowd-Powered Ecosystems." Harvard Business School Case 817-134, May 2017. (Revised October 2017.)
- January 2007 (Revised May 2008)
- Case
National Logistics Management: Founder Decisions
By: Lynda M. Applegate and Elizabeth Collins
Scott Taylor, CEO & founder of NLM, is a serial entrepreneur faced with an important decision. As his industry consolidates, he knows that his company must grow quickly, yet he believes he has reached the limit of what organic growth can achieve. Should he accept the...
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Keywords:
Mergers and Acquisitions;
Business Startups;
Decision Choices and Conditions;
Entrepreneurship;
Growth and Development Strategy;
Supply and Industry;
Supply Chain
Applegate, Lynda M., and Elizabeth Collins. "National Logistics Management: Founder Decisions." Harvard Business School Case 807-125, January 2007. (Revised May 2008.)
- February 2017
- Teaching Plan
Dhamani Jewels: Becoming a Global Luxury Brand
By: Lynda Applegate
Dhamani started as a loose gemstone dealer in 1969 in Jaipur, India. By the 2000s, it was headquartered in Dubai, United Arab Emirates, and had expanded into diamonds and retail. The family business was now in its second generation of leadership and aimed to become a...
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- April 1994 (Revised October 2002)
- Case
Frito-Lay, Inc.: A Strategic Transition (1987-1989)
Describes the actions taken by the new CEO to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. Ends with senior...
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Keywords:
Transition;
Organizational Change and Adaptation;
Information Technology;
Management Teams;
Business Strategy;
Food and Beverage Industry
Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (1987-1989)." Harvard Business School Case 194-108, April 1994. (Revised October 2002.)