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- Faculty Publications (22)
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- All HBS Web (50)
- Faculty Publications (22)
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- 2014
- Working Paper
Speaking of Corporate Social Responsibility
By: Hao Liang, Christopher Marquis, Luc Renneboog and Sunny Li Sun
We argue that the language spoken by corporate decision makers influences their firms' social responsibility and sustainability practices. Linguists suggest that obligatory future-time-reference (FTR) in a language reduces the psychological importance of the future....
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Keywords:
Language;
Future-Time-Reference;
Categories;
Culture;
Corporate Social Responsibility;
Sustainability;
Communication;
Corporate Social Responsibility and Impact
Liang, Hao, Christopher Marquis, Luc Renneboog, and Sunny Li Sun. "Speaking of Corporate Social Responsibility." Harvard Business School Working Paper, No. 14-082, March 2014.
- May 2010
- Article
How to Stop Customers from Fixating on Price
By: Marco Bertini and Luc Wathieu
Bertini, Marco, and Luc Wathieu. "How to Stop Customers from Fixating on Price." Harvard Business Review 88, no. 5 (May 2010): 84–91.
- July – August 2010
- Article
Are You Ignoring Trends That Could Shake Up Your Business?
By: Elie Ofek and Luc Wathieu
Virtually all managers in consumer businesses recognize major social, economic, and technological trends. But many do not consider the profound ways in which trends--especially those that seem unrelated to their core markets--influence consumers' aspirations,...
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Keywords:
Trends;
Innovation and Invention;
Knowledge Use and Leverage;
Marketing Strategy;
Consumer Behavior;
Product Development
Ofek, Elie, and Luc Wathieu. "Are You Ignoring Trends That Could Shake Up Your Business?" Harvard Business Review 88, nos. 7-8 (July–August 2010).
- 2007
- Working Paper
An Empirical Approach to Understanding Privacy Valuation
By: Luc Wathieu and Allan Friedman
Wathieu, Luc, and Allan Friedman. "An Empirical Approach to Understanding Privacy Valuation." Harvard Business School Working Paper, No. 07-075, April 2007.
- July 20, 2011
- Article
Pricing the Priceless
By: Marco Bertini and Luc Wathieu
Bertini, Marco, and Luc Wathieu. "Pricing the Priceless." Harvard Business Review (website) (July 20, 2011).
- December 7, 2011
- Article
Choice Helps High-End Products, Hurts Low-End Products
By: Marco Bertini and Luc Wathieu
Bertini, Marco, and Luc Wathieu. "Choice Helps High-End Products, Hurts Low-End Products." Harvard Business Review (website) (December 7, 2011).
- 2012
- Report
Starting Prices and Consumer Sensitivity to Customization
By: Marco Bertini and Luc Wathieu
- 2005
- Other Unpublished Work
An Empirical Approach to Understanding Privacy Valuation
By: Luc Wathieu and Allan Friedman
Wathieu, Luc, and Allan Friedman. "An Empirical Approach to Understanding Privacy Valuation." Cambridge, MA, 2005.
- 2002
- Other Unpublished Work
These Caterpillars Foreshadow Great Butterflies
By: Luc Wathieu and Gerald Zaltman
Wathieu, Luc, and Gerald Zaltman. "These Caterpillars Foreshadow Great Butterflies." April 2002.
- 2005
- Working Paper
Price as a Stimulus to Think: The Case for Willful Overpricing
By: Luc Wathieu and Marco Bertini
- Article
Price As a Stimulus to Think: The Case for Willful Overpricing
By: Luc Wathieu and Marco Bertini
Wathieu, Luc, and Marco Bertini. "Price As a Stimulus to Think: The Case for Willful Overpricing." Marketing Science 26, no. 1 (January–February 2007): 118–129.
- 2005
- Working Paper
Price Format and the Evaluation of Multicomponent Goods
By: Luc Wathieu and Marco Bertini
Wathieu, Luc, and Marco Bertini. "Price Format and the Evaluation of Multicomponent Goods." Harvard Business School Working Paper, No. 05-087, July 2005.
- 2024
- Working Paper
Corporate Debt, Boom-Bust Cycles, and Financial Crises
By: Victoria Ivashina, Sebnem Kalemli-Özcan, Luc Laeven and Karsten Müller
Using a new dataset on sectoral credit exposures covering financial and non-financial sectors in 115 economies over the period 1940–2014, we document the following evidence that corporate debt plays a key role in explaining boom-bust cycles, financial crises, and slow...
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Keywords:
Financial Crisis;
Economic Slowdown and Stagnation;
Economic Growth;
Economic Sectors;
Borrowing and Debt;
Credit
Ivashina, Victoria, Sebnem Kalemli-Özcan, Luc Laeven, and Karsten Müller. "Corporate Debt, Boom-Bust Cycles, and Financial Crises." NBER Working Paper Series, No. 32225, March 2024.
- March – April 2008
- Article
Attention Arousal through Price Partitioning
By: Luc Wathieu and Marco Bertini
Wathieu, Luc, and Marco Bertini. "Attention Arousal through Price Partitioning." Marketing Science 27, no. 2 (March–April 2008): 236–246.
- 2006
- Working Paper
The Framing Effect of Price Format
By: Marco Bertini and Luc Wathieu
Bertini, Marco, and Luc Wathieu. "The Framing Effect of Price Format." Harvard Business School Working Paper, No. 06-055, May 2006.
- September 1999 (Revised November 2000)
- Case
Swatch Group, The: On Internet Time
By: Luc R. Wathieu, Carin-Isabel Knoop and Cate Reavis
Under the leadership of Nicholas Hayek, the Swatch Group, makers of the Swatch watch, is widely credited with revitalizing the Swiss watch industry by offering a consistent set of brands addressing all segments of the global watch market. New opportunities beyond the...
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Wathieu, Luc R., Carin-Isabel Knoop, and Cate Reavis. "Swatch Group, The: On Internet Time." Harvard Business School Case 500-014, September 1999. (Revised November 2000.)
- Article
The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality
By: Marco Bertini, Luc Wathieu and Sheena Iyengar
Bertini, Marco, Luc Wathieu, and Sheena Iyengar. "The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality." Journal of Marketing Research (JMR) 49, no. 1 (February 2012): 39–49.
- 08 May 2007
- First Look
First Look: May 8, 2007
school is sufficient to produce the set of student optimal stable matchings. Our main theoretical result is that a student-proposing deferred acceptance mechanism that breaks indifferences the same way at every school is not dominated by...
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Keywords:
Martha Lagace
- March 2009
- Teaching Note
elBulli: The Taste of Innovation (TN)
By: Michael I. Norton, Julian Villanueva and Luc Wathieu
Teaching Note for [509015].
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- 03 Apr 2012
- First Look
First Look: April 3
goal of residency training. The Confederacy of Heterogeneous Software Organizations and Heterogeneous Developers: Field Experimental Evidence on Sorting and Worker Effort Authors:Kevin J. Boudreau and Karim R. Lakhani Publication:In The Rate and Direction of Inventive...
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Keywords:
Carmen Nobel