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Publications

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  • October 2008
  • Class Lecture

Marketing as Competitive Advantage: Fundamentals

By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska
Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details
Keywords: Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation
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  • March 2022
  • Article

Loan Types and the Bank Lending Channel

By: Victoria Ivashina, Luc Laeven and Enrique Moral-Benito
Using credit-registry data for Spain and Peru, we document that four main types of commercial credit—asset-based loans, cash flow loans, trade finance and leasing—are easily identifiable and represent the bulk of corporate credit. We show that credit growth dynamics... View Details
Keywords: Bank Credit; Loan Types; Bank Lending Channel; Credit Registry; Banks and Banking; Credit; Financing and Loans
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  • Article

Financial Innovation and Endogenous Growth

By: Luc Laeven, Ross Levine and Stelios Michalopoulos
Is financial innovation necessary for sustaining economic growth? To address this question, we build a Schumpeterian model in which entrepreneurs earn profits by inventing better goods, and profit-maximizing financiers arise to screen entrepreneurs. The model has two... View Details
Keywords: Technological Innovation; Economic Growth
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  • 07 Aug 2007
  • First Look

First Look: August 7, 2007

Authors:Marco Bertini and Luc Wathieu Periodical:Marketing Science (forthcoming) Abstract Existing evidence suggests that preferences are affected by whether a price is... View Details
Keywords: Martha Lagace
  • 2014
  • Working Paper

Speaking of Corporate Social Responsibility

By: Hao Liang, Christopher Marquis, Luc Renneboog and Sunny Li Sun
We argue that the language spoken by corporate decision makers influences their firms' social responsibility and sustainability practices. Linguists suggest that obligatory future-time-reference (FTR) in a language reduces the psychological importance of the future.... View Details
Keywords: Language; Future-Time-Reference; Categories; Culture; Corporate Social Responsibility; Sustainability; Communication; Corporate Social Responsibility and Impact
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  • 13 Jul 2010
  • First Look

First Look: July 13

Publication:Harvard Business Review 88, nos. 7-8 (July-August 2010) An abstract is unavailable at this time. Read the Article: http://hbr.org/2010/07/column-powerlessness-corrupts/ar/1 Are You Ignoring Trends That Could Shake Up Your Business? Authors:Elie Ofek and... View Details
Keywords: Martha Lagace
  • 2024
  • Working Paper

Corporate Debt, Boom-Bust Cycles, and Financial Crises

By: Victoria Ivashina, Sebnem Kalemli-Özcan, Luc Laeven and Karsten Müller
Using a new dataset on sectoral credit exposures covering financial and non-financial sectors in 115 economies over the period 1940–2014, we document the following evidence that corporate debt plays a key role in explaining boom-bust cycles, financial crises, and slow... View Details
Keywords: Financial Crisis; Economic Slowdown and Stagnation; Economic Growth; Economic Sectors; Borrowing and Debt; Credit
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  • 2002
  • Other Unpublished Work

These Caterpillars Foreshadow Great Butterflies

By: Luc Wathieu and Gerald Zaltman
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  • 2005
  • Working Paper

Price as a Stimulus to Think: The Case for Willful Overpricing

By: Luc Wathieu and Marco Bertini
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  • Article

Price As a Stimulus to Think: The Case for Willful Overpricing

By: Luc Wathieu and Marco Bertini
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  • 2005
  • Working Paper

Price Format and the Evaluation of Multicomponent Goods

By: Luc Wathieu and Marco Bertini
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  • March – April 2008
  • Article

Attention Arousal through Price Partitioning

By: Luc Wathieu and Marco Bertini
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  • 2006
  • Working Paper

The Framing Effect of Price Format

By: Marco Bertini and Luc Wathieu
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  • July 20, 2011
  • Article

Pricing the Priceless

By: Marco Bertini and Luc Wathieu
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  • December 7, 2011
  • Article

Choice Helps High-End Products, Hurts Low-End Products

By: Marco Bertini and Luc Wathieu
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  • 2012
  • Report

Starting Prices and Consumer Sensitivity to Customization

By: Marco Bertini and Luc Wathieu
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  • 2005
  • Other Unpublished Work

An Empirical Approach to Understanding Privacy Valuation

By: Luc Wathieu and Allan Friedman
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  • September 1999 (Revised November 2000)
  • Case

Swatch Group, The: On Internet Time

By: Luc R. Wathieu, Carin-Isabel Knoop and Cate Reavis
Under the leadership of Nicholas Hayek, the Swatch Group, makers of the Swatch watch, is widely credited with revitalizing the Swiss watch industry by offering a consistent set of brands addressing all segments of the global watch market. New opportunities beyond the... View Details
Keywords: Brands and Branding; Consumer Products Industry
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  • May 2010
  • Article

How to Stop Customers from Fixating on Price

By: Marco Bertini and Luc Wathieu
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  • July – August 2010
  • Article

Are You Ignoring Trends That Could Shake Up Your Business?

By: Elie Ofek and Luc Wathieu
Virtually all managers in consumer businesses recognize major social, economic, and technological trends. But many do not consider the profound ways in which trends--especially those that seem unrelated to their core markets--influence consumers' aspirations,... View Details
Keywords: Trends; Innovation and Invention; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Product Development
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