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- 01 Sep 2008
- News
The Levitt Brand
makes a purchasing decision.” Levitt’s influence reached well beyond the classroom. “Ted Levitt was the most influential and imaginative professor in marketing history,” HBS professor and senior associate...
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- 01 Dec 2001
- News
September 11: A Community Reflects
brother Paul emphasized his devotion to his wife and children. "Everybody he touched, everybody he met— whether it was for three days, three weeks, or three decades— was affected by him," he said. Kates...
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Susan Young;Deborah Blagg
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
traditional marketing and advertising activities in conjunction with the Cup, as long as they don't impinge on the rights of the sponsors. But over the years, even as FIFA goes to great lengths to keep the Cup free of unauthorized...
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Garry Emmons
- 15 Nov 2020
- News
Global Outposts Expand HBS’s Intellectual Footprint
(Robbie Brozin), marketing (Peter Vundla), and beauty (Ian Fuhr) industries. Asia-Pacific Research Center The Asia-Pacific Research Center helped produce the case “Sercomm: Operating in China Amid COVID-19 View Details
- 01 Dec 2013
- News
Faculty Opinion: Making It Better
Image by Jezper by Regina E. Herzlinger Health care now represents some 18 percent of the American economy. With its costs continuing to rise, and with tens of millions...
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