by Doug J. Chung - Publications - Faculty & Research - Harvard Business School

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28 Jan 2015
Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

utilization of ground forces—the personal selling and get-out-the-vote strategy.” "I think this research connects beautifully with a normal business operation within a corporation," says Doug J. Chung, an... View Details

Keywords: by Dina Gerdeman

29 Apr 2013
News

Diagnosing the ‘Flutie Effect’ on College Marketing

26 Oct 2015
Research & Ideas

What’s the Value of a Win in College Athletics?

College and the University of Miami that culminated with a last-minute Hail Mary pass by BC quarterback Doug Flutie. “I was totally blown away. I’ve been a fan ever since,” View Details

Keywords: by Roberta Holland; Sports; Education

22 Oct 2019
Research & Ideas

Use Artificial Intelligence to Set Sales Targets That Motivate

employee’s goal slightly higher than their sales for the previous year, a term known as “ratcheting the quotas.” But that, too, can have its drawbacks. “Suppose I got over the quota by 20 percent, then my quota next year will be 120... View Details

Keywords: by Michael Blanding

17 Jan 2017
First Look

First Look at New Research: January 17

in goods, services, investments, and ideas led by multinational firms. Extensive research has sought to understand the geographic patterns of foreign direct investment (FDI). This chapter reviews existing theories and evidence... View Details

Keywords: Sean Silverthorne

05 Feb 2013
First Look

First Look: Feb. 5

Authors:Chung, Doug J. Abstract I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known... View Details

Keywords: Sean Silverthorne

18 Nov 2014
First Look

First Look: November 18

television advertising influences online shopping. We construct a massive dataset spanning $3.4 billion in spending by 20 brands, including measures of brands' website traffic and transactions as well as ad content measures for 1,224... View Details

Keywords: Sean Silverthorne

20 Aug 2013
First Look

First Look: August 20

Publications August 2013 Marketing Science Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans By: Chung, Doug J., Thomas Steenburgh, and K. Sudhir Abstract—We estimate a dynamic... View Details

Keywords: Anna Secino

28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

important for fundamental firm value and is only revealed following the information-rich dual trading by insiders and linked institutions Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54904 The Effects of Quota... View Details

Keywords: Dina Gerdeman

13 Jun 2017
First Look

First Look at New Research and Ideas, June 13

Efforts Pay Off? Dynamic Panel Data Methods Revisited By: Chung, Doug J., Byungyeon Kim, and Byoung Park Abstract—We estimate a sales response model to evaluate the short- and long-term value of pharmaceutical sales representatives'... View Details

Keywords: Sean Silverthorne

16 Jun 2003
Research & Ideas

Researchers Contribute Globalization of Markets Papers

Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number of Harvard Business School and... View Details

Keywords: by Working Knowledge editors

14 Feb 2017
First Look

First Look at New Research: February 14

important role in reducing both the real and financing frictions faced by small businesses. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52278 Where Should We Build a Mall? The Formation of Market Structure and... View Details

Keywords: Sean Silverthorne

19 Jul 2016
First Look

July 19, 2016

in press Journal of Systems and Software Technical Debt and System Architecture: The Impact of Coupling on Defect-related Activity By: MacCormack, Alan, and Daniel J. Sturtevant Abstract—Technical debt is created when design decisions... View Details

Keywords: Sean Silverthorne

February 2016 (Revised June 2016)
Case

Janalakshmi Financial Services' HR Dilemma

By: Doug J. Chung and Radhika Kak

Janalakshmi Financial Services (JFS), an Indian microfinance institution, had grown rapidly by providing financial products to its main customer base, the urban poor. However, the company was facing several challenges. JFS’s productivity was declining, and it was... View Details

Keywords: Microfinance; Salesforce Management; Compensation and Benefits; Sales; Strategy; Financial Services Industry

Web

Placement - Doctoral

of Management Dissertation: Essays on Sales Management Advisors: Doug Chung , Sunil Gupta , and Elie Ofek 2021 Ximena Garcia-Rada Marketing, 2021 Placement: Texas A&M University, Mays Business School... View Details

September–October 2020
Article

The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections

By: Lingling Zhang and Doug J. Chung

This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign... View Details

Keywords: Multi-channel Marketing; Ground Campaigning; Political Campaigns; Discrete-choice Model; Instrumental Variables; Political Elections; Marketing Channels; Advertising; United States

Find at Harvard

February 2018
Case

Qualtrics (A)

By: Doug J. Chung and James M. Lattin

Qualtrics was an online survey research platform and since the beginning, the company had relied entirely on an inside sales model—sales done remotely without face-to-face contact with clients. The low-cost inside sales model, along with an emphasis on a strong sales... View Details

Keywords: Sales Strategy; Inside Sales Model; Sales; Strategy; Growth and Development Strategy; Organizational Change and Adaptation

January 2019 (Revised October 2019)
Case

Commercial Sales Transformation at Microsoft

By: Doug J. Chung

Industry leaders should adapt to changes in the business context and consider different ways to grow. Advances in technology had shifted software demand to the cloud. As a result, Microsoft announced a strategic shift in direction from its existing ‘Windows first’... View Details

Keywords: Sales; Strategy; Transformation

February 2021
Case

Rolex SA

By: Doug J. Chung

Rolex SA was one of the most successful watchmakers in the world. In recent years, the global demand for Rolex watches, especially the stainless-steel sports models, had dramatically increased, resulting in a supply shortage worldwide. The shortage in supply further... View Details

Keywords: Watches; Pricing; Marketing; Strategy; Demand and Consumers; Price; Marketing Channels

22 Jun 2011
Sharpening Your Skills

Sharpening Your Skills: Motivation

Thomas Steenburgh and Doug J. Chung and K. Sudhir of the Yale School of Management. Can Companies Inspire Heroism In Employees? HBS Cases: Terror at the Taj Under terrorist... View Details

Keywords: Re: Multiple Faculty

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