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- Faculty Publications (20)
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- All HBS Web (427)
- Faculty Publications (20)
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
Searched-For Female," as recorded by Google, and made international headlines for donning a dress made of red meat, which Time Magazine called the top fashion statement of 2010. “Gaga is a marketing phenomenon” So it's almost... View Details
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
When Apple launched its latest iPad, experts and nonexperts alike expected it to be dubbed "iPad 3," a natural follow-on to the second-generation iPad 2. Instead, the company called the new iPad just that: "the new iPad." Observers debated whether... View Details
Keywords: by Carmen Nobel
- 20 Sep 2017
- Research & Ideas
The Three Types of Leaders Who Create Radical Change
changes that diverge from taken-for-granted norms. “Although history remembers some individual actors as highly influential, single leaders rarely change the course of society on their own.” The Agitator stirs the pot by articulating and... View Details
Keywords: by Carmen Nobel
- 04 Oct 2010
- Research & Ideas
Introverts: The Best Leaders for Proactive Employees
relatively passive but the managers were extraverted. On the other hand, when employees were proactive, the stores led by introverted managers earned high profits. Meanwhile, profits were lower in stores where extraverted managers led... View Details
Keywords: by Carmen Nobel
- 05 Jul 2017
- Research & Ideas
Are Stockbrokers Illegally Leaking Confidential Information to Favored Clients?
information about large stock trades to their best, most lucrative clients. When a savvy activist investor submits a trading order through a brokerage firm, for example, the brokers will exploit this information by telling their favorite... View Details
- 14 Dec 2015
- Research & Ideas
Airbnb Hosts Discriminate Against African-American Guests
Due to racial discrimination, white vacationers have an easier time booking an Airbnb rental property than African-Americans do, according to a new study from faculty at Harvard Business School. The problem seems to lie in all the personal information—names and profile... View Details
- 04 Jul 2016
- Research & Ideas
Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment
If you want to be awed by the pace of technological advancement over the past few decades, compare the capabilities of a bulky PC from 1984 with those of a sleek smartphone in 2016. You’ll find stark differences. But if you want to be... View Details
Keywords: by Carmen Nobel
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
studies of cultures where certain talismans or totems could only be touched by men, who believed that the touch of a woman would make the object lose its power. Throughout history, men seem to have feared gender contamination much more... View Details
- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
Concealment, co-authored by Kris Johnson Ferreira and Joel Goh, both assistant professors in the Technology and Operations Management Unit at Harvard Business School. The paper is novel in that it considers product categories in which... View Details
- 05 Dec 2011
- Research & Ideas
It’s Alive! Business Scholars Turn to Experimental Research
A large amusement park. A long line at an airport. A children's summer camp in Italy. What do these places have in common? Surprisingly, all are settings for serious research by Harvard Business School faculty. There's a sea change afoot... View Details
Keywords: by Carmen Nobel
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
online videos by simply turning away, opening another browser window, or chatting with someone. "It's not at all hard to avoid an ad online even if you can't technically skip it," he says. “It's not at all hard to avoid an ad online even... View Details
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
for-profit businesses today." Product curation, by necessity, requires talent and care. "Most consumers bristle at constraints on choice or heavy-handed guidance about what they should want, even though (ironically) they value it when... View Details
Keywords: by Carmen Nobel
- 27 Jan 2014
- Research & Ideas
Family CEOs Spend Less Time at Work
Two years ago, the World Management Survey on organizational leadership reported that firms led by family CEOs (managers related to the family owning the business) are often managed badly, particularly those where a first-born son has... View Details
Keywords: by Carmen Nobel
- 18 May 2016
- Research & Ideas
Unethical Amnesia: Why We Tend to Forget Our Own Bad Behavior
actions gradually become less clear than other memories—a phenomenon the authors of the paper call “unethical amnesia.” Moreover, forgetting wrongdoings of the past makes us more likely to misbehave in the future. “We are social beings, and our basic need for... View Details
Keywords: by Carmen Nobel
- 02 Jun 2011
- Research & Ideas
Signing at the Top: The Key to Preventing Tax Fraud?
Editor’s note: Concerns about data falsification and fabrication in a study conducted by Francesca Gino as part of this article have been shared by Harvard Business School with the publishing journal’s... View Details
- 11 Oct 2010
- Research & Ideas
It Pays to Hire Women in Countries That Won’t
Call it corporate alchemy. New research finds that multinational companies can spin gender bias into gold by recruiting and hiring well-educated female managers in countries that traditionally discriminate against women. Employing women... View Details
Keywords: by Carmen Nobel
- 18 Jul 2011
- Research & Ideas
Looking in the Mirror: Questions Every Leader Must Ask
and reaching your potential. "My objective is to help leaders reach their potential by helping them realize that they don't need to have all the answers or do this alone. I hope they will see that framing a question and listening can... View Details
Keywords: by Carmen Nobel
- 24 Feb 2014
- Research & Ideas
Uncovering Racial Discrimination in the ‘Sharing Economy’
would not stay here at any price" to "This is an extremely nice apartment; I would stay here even if it were a lot more expensive than a nice hotel room." With these ratings, the researchers controlled for apartment/room quality as seen View Details