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- All HBS Web (119)
- Faculty Publications (53)
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- 05 Aug 2008
- First Look
First Look: August 5, 2008
Authors:Sharon Horsky, Steven C. Michael, and Alvin J. Silk Abstract The common perception appears to be that vertical integration of advertising services is more the exception...
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Martha Lagace
- 27 Feb 2007
- First Look
First Look: February 27, 2007
2007) Abstract This article explores the barriers and facilitators experienced by ethnic minority medical students in achieving personal and professional success. Cyclical Wages in a Search-and-Bargaining Model with Large Firms...
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Martha Lagace
- 13 Jan 2015
- First Look
First Look: January 13
colleges by limiting the number of possible applications. Download working paper: http://www.nber.org/papers/w20774 Does Front-Loading Taxation Increase Savings? Evidence from Roth 401(k) Introductions By: Beshears, John, James View Details
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Sean Silverthorne
- 18 May 2010
- First Look
First Look: May 18
Economists: A Market Design Perspective Authors:Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth, and John J. Siegfried Publication:Journal of Economic Perspectives...
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Martha Lagace
- 08 May 2007
- First Look
First Look: May 8, 2007
Working PapersStrategy-proofness versus Efficiency in Matching with Indifferences: Redesigning the NYC High School Match Authors:Atila Abdulkadiroglu, Parag A. Pathak, and Alvin E. Roth Abstract The design of the New York City (NYC)...
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Martha Lagace
- 23 Feb 2011
- First Look
First Look: Feb. 23
PublicationsEngineers and the State in Modern China Author:William C. Kirby Publication:In Prospects for the Professions in China, edited by William P. Alford, William C. Kirby, and Kenneth Winston, 283-314. Routledge Studies in Civil...
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Sean Silverthorne
- 13 Jun 2017
- First Look
First Look at New Research and Ideas, June 13
May 2017 American Economic Review: Papers and Proceedings Immigration and the Rise of American Ingenuity By: Akcigit, Ufuk, John Grigsby, and Tom Nicholas Abstract—We build on the analysis in Akcigit, Grigsby, and Nicholas (2017) by using...
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Sean Silverthorne
- 20 Nov 2012
- First Look
First Look: November 20
PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk...
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Sean Silverthorne
- September 1995 (Revised December 1997)
- Case
Philip Morris: Marlboro Friday (A)
By: Alvin J. Silk and Bruce Isaacson
On April 2, 1993 Philip Morris USA launched an elaborate integrated program of consumer and retail promotions of unspecified duration that effectively slashed the retail price of its flagship brand, Marlboro, by 20% in the U.S. market. This program represented a major...
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Keywords:
Competition;
Price;
Marketing Strategy;
Market Participation;
Brands and Branding;
Consumer Products Industry;
United States
Silk, Alvin J., and Bruce Isaacson. "Philip Morris: Marlboro Friday (A)." Harvard Business School Case 596-001, September 1995. (Revised December 1997.)
- 2012
- Article
Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency
By: Alvin J. Silk
What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts of interest? In recent decades, the advertising and marketing services industry has undergone a number...
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Keywords:
Advertising Agency;
Competitors;
Marketing Services Industry;
Structural Changes;
Agency-client Relationships;
Hybrid Conflict Policies;
Safeguards;
Advertising;
Advertising Industry;
Europe;
Latin America;
North and Central America
Silk, Alvin J. "Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency." Foundations and Trends® in Marketing 6, no. 2 (2012): 63–149.
- 2012
- Working Paper
Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency
By: Alvin J. Silk
What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts in interest? In recent decades, the advertising and marketing services industry has undergone a number...
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Keywords:
Advertising;
Service Delivery;
Competition;
Conflict of Interests;
Policy;
Practice;
Advertising Industry;
United States
Silk, Alvin J. "Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency." Marketing Science Institute Report, No. 12-104, May 2012.
- March 1996 (Revised October 1997)
- Case
Dewar's (B): Preliminary Results of the Repositioning Campaign
By: Alvin J. Silk and Lisa Klein Pearo
Reports the strategic choices made by Dewar's and briefly describes the implementation of the campaign from its launch in September 1993 through September 1995.
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Keywords:
Product Positioning;
Marketing Strategy;
Advertising Campaigns;
Food and Beverage Industry
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (B): Preliminary Results of the Repositioning Campaign." Harvard Business School Case 596-085, March 1996. (Revised October 1997.)
- 2008
- Working Paper
Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality
By: Alvin J. Silk and Charles King III
This paper analyzes changes in concentration levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past discussions of the industrial organization of this industry, namely those available... View Details
Keywords:
Advertising;
Mergers and Acquisitions;
Revenue;
Analytics and Data Science;
Surveys;
Marketing;
Measurement and Metrics;
Rank and Position;
Competition;
Advertising Industry;
Service Industry;
United States
Silk, Alvin J., and Charles King III. "Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality." Harvard Business School Working Paper, No. 09-044, September 2008.
- 2008
- Working Paper
Economic Factors Underlying the Unbundling of Advertising Agency Services
By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
This paper addresses a longstanding puzzle involving the unbundling of services that has occurredover more than two decades in the U.S. advertising agency industry: How can the shift from the bundling to the unbundling of services be explained and what accounts for the...
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Keywords:
Transformation;
Framework;
Service Operations;
Decisions;
Relationships;
Price;
Diversification;
Geography;
Cost;
Advertising Industry;
United States
Arzaghi, Mohammad, Ernst R. Berndt, James C. Davis, and Alvin J. Silk. "Economic Factors Underlying the Unbundling of Advertising Agency Services." NBER Working Paper Series, No. 14345, September 2008.
- March 1996 (Revised November 1997)
- Case
Dewar's (A): Brand Repositioning in the 1990's
By: Alvin J. Silk and Lisa Klein Pearo
Dewar's, a major brand of Scotch whisky, produced by United Distillers of the U.K., and the U.S. leader in the Scotch category with a 15% market share, faced a declining market among traditional consumers of distilled spirits. Given the growing societal, legal, and...
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Keywords:
Advertising;
Customers;
Brands and Branding;
Marketing Strategy;
Market Participation;
Strategic Planning;
Opportunities;
Consumer Products Industry;
Food and Beverage Industry;
United Kingdom;
United States
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (A): Brand Repositioning in the 1990's." Harvard Business School Case 596-076, March 1996. (Revised November 1997.)
- 02 Sep 2008
- First Look
First Look: September 3, 2008
Exercise of Leadership, a New Model Authors:Werner Erhard, Michael C. Jensen, Steve Zaffron, Kari L. Granger Abstract This paper is the (pre-course) introduction document to an experimental course developed by the authors and taught at...
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Sean Silverthorne
- June 2018
- Case
American Airlines' Value Pricing (Abridged)
By: Alvin J. Silk and Sunil Gupta
This is an abridged version of the 1992 case where American Airlines (AA) launched "Value Pricing" in an attempt to simplify the pricing structure of the airline industry. AA expected that this plan would benefit not only consumers, but also AA and the entire airline...
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Keywords:
Consumer Marketing;
Market Segmentation;
Pricing;
Pricing Strategy;
Demand Analysis;
Competition;
Marketing;
Segmentation;
Price;
Strategy;
Demand and Consumers;
Analysis;
Air Transportation Industry
Silk, Alvin J., and Sunil Gupta. "American Airlines' Value Pricing (Abridged)." Harvard Business School Case 519-019, June 2018.
- 2021
- Article
Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era
By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications...
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Keywords:
Industry Evolution;
Advertising;
Spending;
Measurement and Metrics;
Mathematical Methods;
Media;
Advertising Industry;
United States
Silk, Alvin J., and Ernst R. Berndt. "Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era." Foundations and Trends® in Marketing 15, no. 1 (2021): 1–85.
- July 1999
- Background Note
Note on Statistical Tests for a Randomized Matched Pair Experimental Design, A
By: Alvin J. Silk
Concerns understanding the conditions under which an experimental design that employs matching and randomization may result in gains in precision as compared to a design that utilizes randomization and independent samples--i.e., no matching. An empirical example is...
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- January 1996
- Background Note
Brand Valuation Methodology: A Simple Example
By: Alvin J. Silk
Provides a simple illustration of a methodology for making a financial evaluation of a brand.
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Silk, Alvin J. "Brand Valuation Methodology: A Simple Example." Harvard Business School Background Note 596-092, January 1996.