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Show Results For
- All HBS Web
(33,416)
- People (85)
- News (11,871)
- Research (13,993)
- Events (433)
- Multimedia (1,553)
- Faculty Publications (11,334)
- 2016
- Working Paper
More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors
By: Ragnar Lund and Stephen A. Greyser
Organizations in the field of sports are becoming increasingly dependent on sponsors for their value creation and growth. Studies suggest that sports organizations (rights-holders) often fail to exploit the full potential of such sponsorship partnerships. The aim of... View Details
Keywords: Sponsorship; ＂Sports Organizations,; Case Study; Europe; Business Relationships; Collaborative Marketing; Value Co-creation; Relationship Portfolio Management; Value Creation; Cases; Marketing; Sports; Sports Industry; Europe
Lund, Ragnar, and Stephen A. Greyser. "More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors." Harvard Business School Working Paper, No. 16-139, June 2016.
- 2022
- Contribution
Sport Business in the Classroom
Greyser, Stephen A. "Sport Business in the Classroom." Contribution to The Sport Business Handbook: Insights from 100+ Leaders Who Shaped 50 Years of the Industry. Paperback edition, edited by Rick Horrow. Human Kinetics, Inc., 2022.
- Teaching Interest
The Business of Entertainment, Media, and Sports (Executive Education)
By: Anita Elberse
In the business of entertainment, digital technologies are dramatically disrupting the way products are developed, marketed, and distributed. As a result of this paradigm shift, entertainment executives and content producers are challenged to effectively allocate... View Details
- 30 Jan 2019
- News
Super Bowl: Where Sports Meets Business
- 19 May 2015
- News
Demise of sports dynasties often widely celebrated
- June 2013 (Revised February 2014)
- Case
FanMode: Launching a Global Sports Venture
By: Shikhar Ghosh, William R. Kerr and Alexis Brownell
Neven Murugan is developing FanMode, an app that allows sports fans all over the world to broadcast their reactions in real time into stadiums where their team is playing. It also provides social networking across sports fans. The company is growing, and its founders... View Details
Keywords: App Development; Location Choices; Structure Of The Firm; Global; Entrepreneurship; Social Media; Sports Industry; Sports Industry; United Kingdom; South Africa
Ghosh, Shikhar, William R. Kerr, and Alexis Brownell. "FanMode: Launching a Global Sports Venture." Harvard Business School Case 813-190, June 2013. (Revised February 2014.)
- March 2003 (Revised January 2006)
- Case
Threshold Sports
By: Richard G. Hamermesh and Todd H Thedinga
Describes the sales, marketing, and operating issues facing Threshold Sports, a small cycling event management company that produces the Pro Cycling Tour. Examines the issues facing the company as it approaches breakeven and attempts to grow the business substantially.... View Details
Keywords: Growth Management; Bicycle Transportation; Service Delivery; Sports; Bicycle Industry; Service Industry
Hamermesh, Richard G., and Todd H Thedinga. "Threshold Sports." Harvard Business School Case 803-134, March 2003. (Revised January 2006.)
- Web
The Business of Entertainment, Media, and Sports - Course Catalog
HBS Course Catalog The Business of Entertainment, Media, and Sports Course Number 1914 Professor Anita Elberse Fall; Q1Q2; 3.0 credits 28 Sessions Paper/Project Career Focus... View Details
- 05 Feb 2013
- News
Marketing Effect of College Sports
- February 2024
- Case
ReSpo.Vision: The Kickstart of an AI Sports Revolution
By: Paul A. Gompers, Elena Corsi and Nikolina Jonsson
This case study explores the growth journey of Polish computer vision sports start-up ReSpo.Vision in an emerging entrepreneurial ecosystem. By providing 3D data and analysis to soccer clubs, ReSpo.Vision achieved significant milestones with a €1 million seed round, an... View Details
Keywords: Business Startups; Business Plan; Experience and Expertise; Talent and Talent Management; Decisions; Decision Choices and Conditions; Forecasting and Prediction; Entrepreneurship; Venture Capital; AI and Machine Learning; Analytics and Data Science; Applications and Software; Business Strategy; Sports Industry; Sports Industry; Poland; Europe
Gompers, Paul A., Elena Corsi, and Nikolina Jonsson. "ReSpo.Vision: The Kickstart of an AI Sports Revolution." Harvard Business School Case 824-151, February 2024.
- 16 Aug 2010
- News
Sports Marketing Lifetime Achievement Award
- 27 Jul 2021
- Cold Call Podcast
Mixing Sports and Money: Adidas and the Commercialization of the Olympics
- 20 Aug 2024
- Interview
Angel City Football Club: A New Business Model for Women’s Sports
By: Jeffrey F. Rayport, Brian Kenny and Nicole Tempest Keller
Angel City Football Club (ACFC) was founded in 2020 by venture capitalist Kara Nortman, entrepreneur Julie Uhrman, and actor and activist Natalie Portman. As outsiders to professional sports, the all-female founding team had rewritten the playbook for how to build a... View Details
"Angel City Football Club: A New Business Model for Women’s Sports." Cold Call (podcast), Harvard Business Review Group, August 20, 2024. (Interviewed by Brian Kenny.)
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
advertising." Skateboards And Electric Cars In developing an investment portfolio, Higgins says the investment group is drawing from classic business school lessons based on a two-by-two matrix. In modern View Details
- 20 Aug 2024
- Cold Call Podcast
Angel City Football Club: A New Business Model for Women’s Sports
- 27 Mar 2023
- News
A Sporting Chance
version of the National Ability Center. While adaptive sports have made a big difference in his own life, Perez de Leza says sharing those benefits with young people is perhaps the most meaningful part for... View Details
Keywords: Ralph Ranalli
- October 1994 (Revised August 2006)
- Case
Sport Obermeyer Ltd.
By: Janice H. Hammond and Ananth Raman
The case describes operations at a skiwear design and merchandising company and its supply partner. Introduces production planning for short-life-cycle products with uncertain demand and allows students to analyze a reduced version of the company's production planning... View Details
Keywords: Product; Supply Chain; Demand and Consumers; Production; Planning; Globalized Markets and Industries; Forecasting and Prediction; Industry Growth; Sports Industry; Sports Industry; United States; Hong Kong
Hammond, Janice H., and Ananth Raman. "Sport Obermeyer Ltd." Harvard Business School Case 695-022, October 1994. (Revised August 2006.)
- December 1998
- Background Note
Note on Dedicated Sports Stadium Revenues
By: Stephen A. Greyser and Kirk A. Goldman
An overview of the rapid growth of stadium development in professional sports in the 1990s. The range of special stadium revenue streams is described along with specific examples of stadiums for the Washington Redskins and Carolina Panthers. View Details
Keywords: Budgets and Budgeting; Development Economics; Decisions; Growth and Development; Revenue; Sports; Buildings and Facilities; Sports Industry; District of Columbia; North Carolina
Greyser, Stephen A., and Kirk A. Goldman. "Note on Dedicated Sports Stadium Revenues." Harvard Business School Background Note 599-026, December 1998.
- 16 Mar 2022
- Blog Post
Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports
Well-Rounded Player At HBS, Laitsas translated his love for sports into the business of sports and a world of... View Details