Publications

Educators

January 2008 (Revised August 2009)
Module Note

Competing through Business Models (B): Competitive Strategy vs. Business Models

By: Ramon Casadesus-Masanell and Joan E. Ricart

Keywords: Business Model; Business Strategy; Competitive Strategy

April 2010
Course Overview Note

Competing through Business Models

By: Ramon Casadesus-Masanell

This note was prepared to aid instructors in the EC course “Competing through Business Models” (CTBM). Describes the course objectives; the conceptual framework used in the course; some central principles that emerge from this framework; and the modular structure of... View Details

Keywords: Curriculum and Courses; Business Model

June 2001
Background Note

Dot com Business Models

By: Richard L. Nolan

Describes dot com business models. Intended to be used as a handout with a case about dot com companies following case discussion. View Details

Keywords: Business Model; Business or Company Management; Web Sites; Web Services Industry

December 2008
Article

Reinventing Your Business Model

By: Mark W. Johnson, Clayton M. Christensen and Henning Kagermann

Keywords: Business Ventures

04 Sep 2013
News

Hollywood’s Tanking Business Model

January – February 2012
Article

When One Business Model Isn't Enough

By: Ramon Casadesus-Masanell and Jorge Tarzijan

Trying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell, of Harvard Business School, and Tarziján, of the Pontificia Universidad Católica de Chile, explore how... View Details

Keywords: Integration; Failure; Business Model; Service Operations; Asset Management; Value; Complexity; Competency and Skills; Business Strategy; Management Analysis, Tools, and Techniques; Risk and Uncertainty; Customer Relationship Management; Air Transportation Industry

July–August 2011
Article

Putting Business Models Under the Microscope

By: K. Merchant, Tatiana Sandino and D. Huelsbeck

The article provides advice for financial managers on evaluating business models for corporate performance measurement. Emphasis is given to a study sponsored by the Chartered Institute of Management Accountants (CIMA) that examined the business model of a medical... View Details

Keywords: Business Model; Financial Management; Performance Evaluation

22 Jul 2010
Working Paper Summaries

Business Model Innovation and Competitive Imitation

Keywords: by Ramon Casadesus-Masanell & Feng Zhu

2012
Chapter

Competing through Business Models

By: Ramon Casadesus-Masanell and Joan E. Ricart

Keywords: Business Model; Competitive Advantage

November 2015
Teaching Note

GenapSys: Business Models for the Genome

By: Joseph B. Fuller and Matthew G. Preble

Teaching note to support "GenapSys: Business Models for the Genome." View Details

January – February 2011
Article

How to Design a Winning Business Model

By: Ramon Casadesus-Masanell and Joan E. Ricart

Most executives believe that competing through business models is critical for success, but few have come to grips with how best to do so. One common mistake is enterprises' unwavering focus on creating innovative models and evaluating their efficacy in standalone... View Details

Keywords: Business Model; Design; Strength and Weakness; Competitive Strategy; Competitive Advantage

August 2015 (Revised May 2021)
Exercise

Business Models Problem Set

By: Ramana Nanda, William A. Sahlman, Robert White and Hunter Ashmore

May 2008
Teaching Note

Crafting Business Models (TN)

By: Lynda M. Applegate

Teaching Note for 808705 View Details

Keywords: Business Model