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Show Results For
- All HBS Web
(3,756)
- People (15)
- News (856)
- Research (2,077)
- Events (7)
- Multimedia (62)
- Faculty Publications (1,468)
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- 17 Mar 2014
- News
Social Media And Branding
- 23 Apr 2012
- News
How to Brand a Next-Generation Product
- 30 Jun 2017
- News
Rebuilding the Girl Scouts Brand
Photos by Chris Taggart Mishka Pitter-Armand (MBA 2003) was never a Girl Scout; but she is a go-getter, an innovator, a risk taker, and a leader. “When you bring those four words together,” Pitter-Armand says, “they form the acronym G.I.R.L.” In late 2016,... View Details
Keywords: April White
- 19 Mar 2014
- News
A Brand Manager's Guide to Losing Control
- 04 Apr 2018
- News
Rebuilding the Girl Scouts Brand
Mishka Pitter-Armand (MBA 2003) was never a Girl Scout; but she is a go-getter, an innovator, a risk taker, and a leader. “When you bring those four words together,” Pitter-Armand says, “they form the acronym G.I.R.L.” In late 2016, Pitter-Armand, head of View Details
- 26 Sep 2014
- News
How to market brand Beyoncé
- 27 Apr 2020
- News
How Brands Unwittingly Fund Disinformation
- 01 Feb 2017
- News
The Hot New Brand of Higher Education
- 09 Jul 2010
- News
The World Cup Brand Winner: Adidas or Nike?
- 24 Mar 2011
- News
Brands matter - but so do ads-Chrystia Freeland
- 29 Oct 2020
- News
How to Build a Digital Brand That Lasts
- 22 Dec 2020
- News
Dove: Maintaining a Brand with Purpose
- 01 Feb 1999
- News
Newman's Own Brand of Charity
With the understated charm that has won him legions of fans on the big screen, Hollywood legend Paul Newman came to HBS in mid-October to talk about his successful second career as a social entrepreneur. During his daylong visit, Newman attended the debut of a new case... View Details
- 25 Feb 2020
- News
Pricing Policies That Protect Your Brand
- 20 Jul 2023
- News
The Rising Value of Brand Valuation
- 09 Dec 2016
- News
How Wayfair Built a Furniture Brand from Scratch
- 07 May 2024
- News
Behind the Boom in Celebrity Brands
- 18 Jul 2023
- News