Publications

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2016
Chapter

Luxury Branding Research: New Perspectives and Future Priorities

By: Anat Keinan, Sandrine Crener and Silvia Bellezza

Several major trends have changed the landscape for luxury brands. These shifts include the increasing role of technology (digital and mobile) as well as the use by consumers of alternative signals of status, such as wearing less prominently branded apparel, being less... View Details

Keywords: Luxury; Brands and Branding

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May 2012 (Revised October 2012)
Supplement

H-Soft (B-2): Vikram Sharma

By: Ramana Nanda

Siddharth Kapoor, the Founder and CEO of H-Soft Mumbai, reflected on his meetings as he walked out of VC Ventures' offices in Mumbai. After a few months of intensely pitching his startup to several different investors, he finally had a term sheet in hand. Despite this... View Details

Keywords: Entrepreneurial Finance; Venture Capital Term Sheet; India; Entrepreneurship; Business Startups; Venture Capital; Investment; Contracts; Partners and Partnerships; India

February 2008 (Revised March 2008)
Teaching Note

LinkedIn (TN) (A) and (B)

By: Mikolaj Jan Piskorski

In the summer of 2005, LinkedIn, a two-year-old start-up, was choosing between two options to monetize its 5 million business people network. Members could contact each other through trusted intermediaries on the network to offer or seek jobs, consulting engagements,... View Details

Keywords: Business Startups; Social and Collaborative Networks; Internet and the Web; Financing and Loans; Revenue; Design; Service Operations

September 2019 (Revised June 2020)
Case

2U: Higher Education Rewired

By: Yael Grushka-Cockayne and Karim R. Lakhani

In its 2019 Partner Symposium, 2U, an online program management provider (OPM), showcased its new vision: “Career. Curriculum. Continuum. A construct for lifelong learning in the 21st century.” 2U, founded in 2008 and went public in 2014, was looking to expand beyond... View Details

Keywords: Digital Innovation; Architectural Innovation; Make V. Buy; Learning; Higher Education; Internet and the Web; Innovation Strategy; Transformation; Digital Transformation

July 2024
Case

Dynamic Pricing at Wendy’s: Where’s the Beef?

By: Elie Ofek, Alicia Dadlani and Martha Hostetter

In early 2024, Wendy’s new CEO announced on an earnings call that the company would install digital menus in its US locations so it could begin testing dynamic pricing—changing prices up or down in response to shifts in supply and demand – as well as allow engaging in... View Details

Keywords: Dynamic Pricing; Marketing Strategy; Price; Technology Adoption; Consumer Behavior; AI and Machine Learning; Customer Focus and Relationships; Policy; Food and Beverage Industry

October 2023
Article

Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior

By: Jimin Nam, Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks

Organizations face growing pressure from their consumers and stakeholders to take public stances on sociopolitical issues. However, many are hesitant to do so lest they make missteps, promises they cannot keep, appear inauthentic, or alienate consumers, employees, or... View Details

Keywords: Brands and Branding; Public Opinion; Social Media; Social Issues

Article

Fighting Bias on the Front Lines

By: Alexandra C. Feldberg and Tami Kim

Most companies aim for exceptional customer service, but too few are attentive to the subtle discrimination by frontline employees that can alienate customers, lead to lawsuits, or even cause lasting brand damage by going viral.
This article presents research... View Details

Keywords: Customer Service; Customer Focus and Relationships; Service Delivery; Diversity; Prejudice and Bias; Organizational Change and Adaptation

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May 2012 (Revised October 2012)
Case

H-Soft Mumbai

By: Ramana Nanda

Siddharth Kapoor, the Founder and CEO of H-Soft Mumbai reflected on his meeting as he walked out of VC Ventures' offices in Mumbai. After a few months of intensely pitching his startup to several different investors, he finally had a term sheet in hand. Despite this... View Details

Keywords: Entrepreneurial Finance; Venture Capital Term Sheet; India; Business Startups; Investment; Venture Capital; Contracts; Partners and Partnerships; Entrepreneurship; Negotiation Offer; Decision Making

May 2012 (Revised October 2012)
Supplement

H-Soft (B-1): Siddharth Kapoor

By: Ramana Nanda

Siddharth Kapoor, the Founder and CEO of H-Soft Mumbai, reflected on his meetings as he walked out of VC Ventures' offices in Mumbai. After a few months of intensely pitching his startup to several different investors, he finally had a term sheet in hand. Despite this... View Details

Keywords: Entrepreneurial Finance; Venture Capital Term Sheet; India; Entrepreneurship; Business Startups; Venture Capital; Investment; Contracts; Partners and Partnerships; India

24 Jan 2024
Op-Ed

Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago

corporate executives from its engineering and product decisions and alienated its Seattle-based engineers. Leader turnover, ethical lapses, and buybacks After Condit resigned in 2003 following an ethics scandal, Boeing’s board convinced... View Details

Keywords: by Bill George; Air Transportation; Transportation; Aerospace

10 Feb 2010
Working Paper Summaries

Investing in Improvement: Strategy and Resource Allocation in Public School Districts

Keywords: by Stacey Childress; Education

February 2020 (Revised August 2020)
Case

San Francisco Ballet: On 'Pointe' for the Future

By: Rohit Deshpandé and Nicole Tempest Keller

The SF Ballet was regarded as one of the top ballet companies in the world. It had an enviable earned revenue percentage of almost 50% and had an internationally recognized ballet school. However, by 2019 the Ballet faced a number of challenges. Ballet was a European... View Details

Keywords: Arts; Business and Stakeholder Relations; Demographics; Organizational Change and Adaptation; Strategic Planning; Social Enterprise; Cultural Entrepreneurship; United States; San Francisco

2015
Case

Advanced Leadership Pathways: Paul Lee and Asian Americans Advancing Justice

By: Rosabeth Moss Kanter, Frank Jerome LaNasa and Ai-Ling Jamila Malone

Paul Lee and Asian Americans Advancing Justice 2013 AL Fellow, 2014 Senior AL Fellow
Two years after the formation of the Asian Americans Advancing Justice (AAAJ), a national affiliation of four independent Asian American civil rights groups, Paul Lee, who... View Details

Keywords: Leadership Skills; Asian; Asian Americans; Asian Americans Advancing Justice; Civil Rights; Asian Law Caucus; Asian Pacific American Legal Center; Asian American Institute; Asian American Justice Center; Immigration Issues; Immigration Reform; Affirmative Action; Coalition; Asian American Activism; Japanese; Chinese; Korean; Indian; Pakistani; Hmong; Cambodian; Laotians; Filipino; Vietnamese; Pacific Islanders; Ethnic Group; Model Minority; Anti-asian Prejudice; Pan-asian; Discrimination; Immigrants; Immigration Acts; Alien Land Laws; Sei Fujii; Naturalize; Interracial; Immigration And Nationality Act Of 1965; Refugees; War; Warfare; Vincent Chin; Bigotry; Chinatown; Boston; Social Impact; Asian American Lawyers Association; National Asian Pacific Bar Association; Asian Community Development Corporation; Asian Task Force Against Domestic Violence; Southeast Asia; Mee Moua; Change Management; Demographics; Prejudice and Bias; Rights; Immigration; Leadership; Problems and Challenges; Society; North and Central America