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- All HBS Web (85)
- Faculty Publications (19)
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Overview
By: Jill J. Avery
Creating Brand Value (MBA elective course)
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
- 04 Sep 2013
- What Do You Think?
How Relevant is Long-Range Strategic Planning?
confronting large corporations facing innovative upstarts with disruptive ventures, the non-innovator's dilemma. But it also dealt with the challenges of achieving innovation in a world of entrenched ideas about how products are developed...
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by James Heskett
- 31 Jan 2007
- HBS Case
When Good Teams Go Bad
win." Chemistry seems to be the difference between Coach P's more talented varsity boat and his upstart JVs. Embarrassing losses to the JVs have the varsity crew members dispirited and complaining about one another. Confidence is...
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by Garry Emmons
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
City in the late 1970s. At the time, there was no shortage of upstart brands competing for the dollars of young, health-conscious New Yorkers, but Snapple stood out from the rest by virtue of an endearing artlessness. The labels on its...
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- 19 Jan 2015
- Research & Ideas
Is Wikipedia More Biased Than Encyclopædia Britannica?
institution announced it would no longer publish a print version of its multivolume compendium of knowledge. Though the Britannica would still be available online, the writing on the virtual wall was clear: It had been supplanted by the Internet. And more specifically,...
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- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
upstarts like Uber and Zipcar are making it easier (and less expensive) to find alternatives to car ownership. Self-driving cars, which will one day become part of the rental/cab fleet, will be another impetus to put old Betsy up on the...
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- 04 Apr 2018
- Research & Ideas
Smart Cities are Complicated and Costly: Here's How to Build Them
Chombosan Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely deep-pocketed private investor) to...
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- 03 Dec 2001
- What Do You Think?
What Happens When the Sumo Master Learns Judo?
non-business analogies to business. But one recent book, Judo Strategy, (HBSP,2001), by David Yoffie and Mary Kwak, provides interesting advice on how underpowered upstarts can compete against the sumo giants of their industries by...
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by James Heskett
- 23 Jun 2020
- Book
Beginning America Over Again with a New Electoral System
spread the ideas of Final-Five Voting, scaling a few early innovators into a coast-to-coast campaign of universal adoption and action. Thanks to the upstart laboratories of democracy that have shown us the way (in victory and defeat), we...
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by Sean Silverthorne
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
Rides that allow drivers to use a car on demand owned by the firm, by the driver, or by strangers, respectively, without the cost of purchasing or maintaining one. Exploiting decoupling opportunities has allowed these upstarts to build a...
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by Michael Blanding
- 06 Oct 2003
- What Do You Think?
Is “the Innovator’s Solution” to Sustained Corporate Growth an Unnatural Act?
devoted to identifying criteria by which disruptive technologies and their markets can be identified, and making sure that organizations and processes are fine-tuned to turn the tables on upstart competitors who might be doing the same....
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by James Heskett
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
School of Business, be sure your competitive position is closer to that of a leading-edge, perpetually paranoid warhorse like Microsoft or Wal-Mart than to a depthless upstart like Netscape or a resting-on-its-laurels Kmart. D'Aveni...
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by David Stauffer
- 12 Oct 1999
- Research & Ideas
Throwing Your Opponent: Strategies for the Internet Age
of advantage. The three principles of judo strategy, they say, are based on those of the martial art itself, which teaches smaller competitors to turn the weight and strength of larger and stronger opponents to their own advantage. Although the rise of Netscape...
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by Daniel Penrice
- 26 Feb 2001
- Research & Ideas
David, Goliath, and Disruption
As elegantly described by HBS professor Clayton M. Christensen in his 1997 bestseller, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, so-called disruptive technologies are upstart innovations that manage to...
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by Martha Lagace
- 15 Feb 2000
- Research & Ideas
Growing Pains: Prescriptions for U.S. Health Care
including financial services, steel production, automobile manufacturing, and retailing. "What we find," Christensen explains, "is upstart companies with extremely low overhead introducing new ways to meet the market's...
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- 27 Feb 2007
- First Look
First Look: February 27, 2007
work and get paid, and the growing role of design in management. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607026 eDonkey-Deciding the Future of File Sharing Harvard Business School Case 707-482 Sam Yagan, CEO of the View Details
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Martha Lagace
- 15 Oct 2012
- Research & Ideas
Why Business IT Innovation is so Difficult
but that makes firms vulnerable to innovative upstarts over the long haul. Would this trend also hold true for companies engaging in business processs innovation? McElheran wondered—a question not much studied by researchers. To find out,...
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by Maggie Starvish
- 15 Feb 2000
- Lessons from the Classroom
Delivering Information Services: A 30-Year Perspective
well-established firms such as Walgreen's and Rite Aid. We also look at Amazon.com, another upstart that can claim to be "the biggest book store in the world." By looking closely at these companies' use of the Internet— which I...
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by Staff
- 20 Dec 2004
- Research & Ideas
The U.S. Patent Game: How to Change It
that are feeling threatened have learned how to bully younger upstarts by wielding licenses and patent law like a weapon. It certainly doesn't encourage the spirit of innovation, does it? However, it isn't just the inventors and fledgling...
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by Ann Cullen
- 22 Sep 2014
- Op-Ed
Online Banks Fill Funding Needs for Small Business
which other online upstarts such as Amazon.com changed retail and Square changed the small business payments business. A few factors account for the rapid growth of the entrants. First, institutional debt and equity investors have been...
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