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- Faculty Publications (10)
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- All HBS Web (53)
- Faculty Publications (10)
- 25 Jul 2016
- Research & Ideas
Who is to Blame for 'The Great Training Robbery'?
hope that quality would improve. And we found that, in most cases, these were false starts.” Managers saw the importance of quality but did not have the insight that starting a training program without first addressing other serious issues would View Details
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
Many companies obsess about their direct competitors—how to undercut their prices, outpace them in R&D, or steal their talent. You argue that companies should focus on customers and meeting their needs. Why is that so hard? Teixeira:...
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- 10 Nov 2003
- Research & Ideas
Globalization: The Strategy of Differences
business secrets would spill over to its competing line of business. They also feared that Acer could cross-subsidize its own brand with profits from its contract-manufacturing operations and so undercut their prices. In 2000, the...
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by Pankaj Ghemawat
- 31 May 2017
- What Do You Think?
Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?
the company’s growth and profit was the size of the global retail market itself. No competitors could successfully undercut such a retail phenomenon. The wheel of retailing had been stopped! Until, of course, the internet came along....
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- Portrait Project
David Askaryan
trinket. I bought my own candy from the store with a $10 loan from my parents and started selling them at a quarter each – undercutting the monopolistic school fundraiser. Sales were great and I couldn't keep up with demand. I was...
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- 09 Jul 2008
- Research & Ideas
Starbucks’ Lessons for Premium Brands
broaden its appeal. These new products undercut the integrity of the Starbucks brand for coffee purists. They also challenged the baristas who had to wrestle with an ever-more-complicated menu of drinks. With over half of customers...
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- 12 Nov 2008
- Research & Ideas
The Marketing of a President
meant that change was in the air. Add to that the economic meltdown that decimated millions of 401(k) retirement plans and undercut any Republican claim to be the better steward of the economy. But, even so, for an inexperienced,...
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by John Quelch
- 01 Jun 2016
- News
Feedback
undercut us. Our employees have to trust that we will deliver on our promises. We have to trust that business partners will deliver on their contracts. But I find it hard to know whom to trust, and I have proven to myself that I am bad at...
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- 05 May 2011
- News
Blazing a Trail for Glenn Beck
companies, Morgan said she has drawn inspiration and guidance from HBS professor Clay Christensen’s book, The Innovator’s Dilemma. In it, he describes his theory of how disruptive technologies help to redefine the competitive landscape by View Details
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
that is freely available online—as an input for calculating price changes. In a given industry or category, the most technologically sophisticated company is able to continually undercut its rivals by updating prices more frequently than...
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- 01 Jun 2008
- News
America the Difficult
United States. More generally, the presence of highly competitive local firms in the United States undercuts efforts by foreign multinationals that don’t have truly differentiated capabilities. Simply replicating strategies that were...
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- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
had been undercut by Ameritrade and E*trade. Research identified a large middle market of investors, bruised by the end of the dot-com bubble, in need of more advice and brand assurance than Vanguard and Fidelity provided but without...
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- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
undercut a positive message about a product's benefits with safety warnings. That might make you feel uncomfortable and even dissuade you from buying the brand. You might instead buy a competitive product that doesn't flag safety issues...
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- 06 Jun 2005
- Research & Ideas
Don’t Listen to “Yes”
had become standard practice. If you object to a proposal, you get quiet during the meeting. Then later, when you leave the room, you undercut the consensus that appeared to have emerged." Many organizations have similar patterns of...
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by Martha Lagace
- 29 Sep 2015
- Research & Ideas
Work 3.0: Redefining Jobs and Companies in the Uber Age
undercutting an era of new opportunity for American workers that I call Work 3.0. Work 1.0 existed through roughly the first half of the twentieth century. Almost any worker who wasn’t self-employed was a company’s employee. Work 2.0, our...
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- 30 Jul 2008
- Op-Ed
Why the U.S. Should Encourage FDI
that may underpin the profitable experience of U.S. firms as they expand abroad are not there for foreign firms investing in the United States. More generally, the presence of highly competitive local firms in the United States undercuts...
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by Mihir A. Desai
- 05 Apr 2010
- Research & Ideas
HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing
commission on every sale. (E-book editions of most new fiction and nonfiction releases will cost between $12.99 and $14.99.) "Publishers are worried that more and more customers are going to get used to the sort of cheap prices that will View Details
- 12 Dec 2012
- Research & Ideas
Power to the People: The Unexpected Influence of Small Coalitions
have a natural authority." In retail, Trumbull found more evidence that diffuse groups impact outcome, comparing retail policy in France and Germany. Mom-and-pop stores in both countries have faced the threat of large retail chains that could View Details
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by Kim Girard
- 24 May 2004
- Research & Ideas
When Reputation Trumps Regulation
cross-listed firms that violate the law. What can be done to rectify this situation? Doesn't this undercut one of the supposedly main benefits of listing in this country? Jordan Siegel: The SEC faces two primary challenges. One is that it...
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by Ann Cullen
- 01 Mar 2010
- News
How to Spur Prosperity
that the new companies’ high labor costs undercut their ability to compete. A second example would be the Australians’ creation of eleven incubator centers to provide financing and advice to information technology start-ups. Much of the...
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