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- 05 Oct 2020
- Book
Want to Be Happier? Make More Free Time
to some perfect ideal in our minds,” Whillans says. “We have to disconnect the experience from money, since that doesn’t adequately measure its value.” Use it or lose it Tending to our time takes careful thought and planning, since it’s...
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by Dina Gerdeman
- 09 Jul 2007
- Research & Ideas
Five Steps to Better Family Negotiations
because of its effect on future interactions. But some family relationships are weakened to the point where beating the other side is consciously or unconsciously desired by at least 1 party in the negotiation. So it is worth thinking...
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by John A. Davis and Deepak Malhotra
- 09 Jun 2021
- Research & Ideas
How Tennis, Golf, and White Anxiety Block Racial Integration
results raise an uncomfortable question: Are the self-segregating behaviors exhibited by many White Americans the result of conscious or unconscious racist thoughts? “To me, that’s a less important question,” says Jachimowicz. “I think...
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by Jay Fitzgerald
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
things to journalists and practitioners that are backed by sound scientific evidence,” says Brooks. “And if I mention my own thoughts or opinions, I make sure to give a big fat disclaimer such as ‘I don’t have data on this, but ” or ‘This...
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- 11 Sep 2012
- First Look
First Look: September 11
http://hbr.org/product/indispensable-when-leaders-really-matter/an/11129-HBK-ENG Unconscious Thought Reduces Intrusion Development: A Replication and Extension Authors:Julie Krans, Dorte Janecko, and Maarten...
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Sean Silverthorne
- 08 May 2012
- First Look
First Look: May 8
PublicationsTo Think or Not To Think about Trauma? An Experimental Investigation into Unconscious Thought and Intrusion Development Authors:Julie Krans and Maarten W. Bos Publication:Journal of...
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Carmen Nobel
- 13 May 2008
- First Look
First Look: May 13, 2008
themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so...
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Martha Lagace
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
positioning brands, directing marketing messages, and improving products and services may be leading away from vast surveys or focus group inquiries of consumers' conscious reactions. Instead, they may increasingly be replaced with interviews of small numbers of...
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by James Heskett
- 05 Mar 2013
- First Look
First Look: March 5
http://sloanreview.mit.edu/the-magazine/2013-winter/54215/how-to-identify-the-best-customers-for-your-business/ Prolonged Thought: Proposing Type 3 Processing Authors:Dijksterhuis, Ap, Madelijn Strick, Maarten W. Bos, and Loran F. Nordgren Publication:Dual Process...
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Sean Silverthorne
- 12 Jun 2012
- First Look
First Look: June 12
Self-Knowledge, Unconscious Thought, and Decision Making Authors:Maarten W. Bos and Ap Dijksterhuis Publication:In Handbook of Self-Knowledge, edited by Simine Vazire and Timothy D. Wilson. Guilford Press, 2012 Abstract An abstract is...
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Sean Silverthorne
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer DataUse It
technology at all but with the way you are collecting and using your data, experts say. Although getting your CRM program in order is an essential component of achieving customer loyalty, there's much more that you need to do. "Marketers need a good, View Details
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by Jean Ayers
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
unconsciously gone back to its roots. After leaving Mercedes, Ferdinand Porsche founded his own design firm in 1931 with his son and his son-in-law, Anton Piëch—yes, the father of Ferdinand Piëch of VW, making the original Ferdinand...
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