Publications

December 1998
Case

Pioneer Hi-Bred: Turning Seeds Into Factories

By: F. Warren McFarlan and Melissa Dailey

The agricultural sector is among the preeminent information technology users in our economy," exclaimed an August 1998 Forbes ASAP survey of the U.S. economy's best and worst users of information technology (IT). The survey designated Pioneer Hi-Bred International,... View Details

Keywords: Agribusiness; Multinational Firms and Management; Information Management; Infrastructure; Business Strategy; Information Technology; Agriculture and Agribusiness Industry; Iowa

May 2022
Supplement

Maestro Pizza (E): Turning up the Heat

By: Ramon Casadesus-Masanell and Fares Khrais

July 2002
Article

How Serial Acquirers Turn No-Growth Into Growth

By: David F. Hawkins

Keywords: Growth and Development; Mergers and Acquisitions

02 Oct 2019
Cold Call Podcast

Can Gimlet Turn a Podcast Network into a Disruptive Platform?

Keywords: Re: John A. Deighton & Jeffrey F. Rayport; Media & Broadcasting

19 May 2020
Research & Ideas

Why Privacy Protection Notices Turn Off Shoppers

By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the transaction, knowing that the company will safeguard your... View Details

Keywords: by Michael Blanding; Retail

10 Apr 2019
HBS Case

How Entrepreneurs Can Turn Lead Into Gold

colleagues David R. Clough, Tommy Pan Fang, and Balagopal Vissa, Wu recently conducted a review to examine how the entrepreneurial community thinks about acquiring resources, publishing their work in the paper, Turning Lead Into Gold: How... View Details

Keywords: by Michael Blanding; Financial Services

January 2018 (Revised May 2019)
Case

Adeo Health Science: Turning a Product into a Brand

By: Elizabeth A. Keenan and Jill Avery

For decades, American parents were warned to avoid introducing potential allergens to their babies prior to their first birthday. But two influential clinical studies caused the medical establishment to radically reverse its position. Parents were now warned that... View Details

Keywords: Startup; Health Care; Consumer; Consumer Products; Branding; Distribution; Retailing; Go To Market Strategy; Marketing; Marketing Channels; Marketing Communications; Brands and Branding; Marketing Strategy; Entrepreneurship; Health Care and Treatment; Consumer Products Industry; Health Industry; United States; North America

Educators

05 May 2003
Research & Ideas

How Bank of America Turned Branches into Service-Development Laboratories

Companies often use rigorous R&D processes to guide new product development, but are much less scientific when it comes to creating services. Not Bank of America, which has turned Atlanta-area branches into consumer laboratories.... View Details

Keywords: by Stefan Thomke; Banking; Financial Services

December 15, 2015
Article

Don't Turn Your Sales Team Loose Without a Strategy

By: Frank V. Cespedes and Steve Thompson

When formulating a strategy, markets and segments are typically important categories. But only customers buy. Hence, for most firms, de facto strategy and much resource allocation are the aggregate result of the deals their salespeople close. However, few firms clarify... View Details

Keywords: Strategy; Salesforce Management

Register to Read

24 Mar 2006
Conference Presentation

Turning Themselves in: Why Some Firms Self-disclose Regulatory Violations

By: Michael W. Toffel

Keywords: Governance Compliance; Corporate Governance

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions, guide managerial decisions, and... View Details

Keywords: by Kristen Senz

February 23, 2012
Blog Post

How to Turn an Obstacle into an Asset

By: Leonard A. Schlesinger, Charles F. Kiefer and Paul B. Brown

Read Now

January 2008
Supplement

Procter & Gamble Brazil (B): Turning to Success

By: Rosabeth Moss Kanter and Matthew Bird

Supplements with the (A) Case. View Details

Keywords: Change Management; Competency and Skills; Consumer Products Industry; Brazil

24 Jun 2013
Research & Ideas

Is Your iPhone Turning You Into a Wimp?

Affects Our Behavior. It turns out that working on a relatively large machine (like a desktop computer) causes users to act more assertively than working on a small one (like an iPad). “We wanted to study how interacting with a device... View Details

Keywords: by Carmen Nobel; Technology; Consumer Products

May – June 1997
Article

Technology Integration: Turning Great Research into Great Products

By: Marco Iansiti and J. West

Keywords: Information Technology; Integration; Research; Product

05 Sep 2023
Book

Thriving After Failing: How to Turn Your Setbacks Into Triumphs

and turned each stumble into something to celebrate. Blakely retooled her marketing and patent application until eventually she persuaded someone to take a chance on the idea—which turned out to be Spanx,... View Details

Keywords: by Michael Blanding

2023
Article

Turn Your Purpose Into a Superpower for Growth

By: Ranjay Gulati

Keywords: Mission and Purpose; Organizational Culture; Culture; Success

Read Now

August 2001 (Revised November 2001)
Case

Vicinity Corporation: Turning Web Traffic into Store Traffic

By: Frances X. Frei, David Margalit and Amanda Yelsh

Vicinity uses its Internet and m-commerce technology to help drive traffic into its customers' physical distribution outlets. The company has terrific technology and is seemingly successful in getting more consumers into its customers' stores, yet it is in a precarious... View Details

Keywords: Internet and the Web; Consumer Behavior; Mobile and Wireless Technology

Educators