Filter Results
:
(3,383)
Show Results For
-
All HBS Web
(3,383)
- People (9)
- News (692)
- Research (2,132)
- Events (33)
- Multimedia (25)
- Faculty Publications (1,240)
Show Results For
-
All HBS Web
(3,383)
- People (9)
- News (692)
- Research (2,132)
- Events (33)
- Multimedia (25)
- Faculty Publications (1,240)
- 11 Jan 2021
- News
Is A/B Testing Effective? Evidence from 35,000 Startups
- October 2020 (Revised November 2023)
- Case
COVID-19 Testing at Everlywell
By: Jeffrey J. Bussgang and Olivia Hull
In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the...
View Details
Keywords:
Entrepreneurship;
Business Strategy;
Venture Capital;
Health Care and Treatment;
Health Disorders;
Leading Change;
Technology Adoption;
Digital Platforms;
Competitive Strategy;
Science;
Adaptation;
Corporate Social Responsibility and Impact;
Crisis Management;
Social Entrepreneurship;
Ethics;
Government Legislation;
Health;
Health Testing and Trials;
Health Pandemics;
Consumer Products Industry;
Health Industry;
Technology Industry;
Texas;
United States
Bussgang, Jeffrey J., and Olivia Hull. "COVID-19 Testing at Everlywell." Harvard Business School Case 821-001, October 2020. (Revised November 2023.)
- August 1991
- Background Note
Industrial Market Research: Beta Test Site Management
By: Robert J. Dolan
Describes the role of BETA tests in the new product development process and presents guidelines for effective test program development.
View Details
Dolan, Robert J. "Industrial Market Research: Beta Test Site Management." Harvard Business School Background Note 592-010, August 1991.
- June 2021
- Teaching Plan
COVID-19 Testing at Everlywell
By: Jeffrey J. Bussgang and Olivia Hull
Teaching Plan for HBS Case No. 821-001.
View Details
- 01 Jan 2021
- News
Test of Anchor Links
Anchor 2 Anchor 1 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam sollicitudin rutrum fermentum. Sed sollicitudin est non dictum dignissim. Pellentesque purus velit, consectetur nec ullamcorper vel, iaculis ut mi. Mauris ornare et ex quis convallis. Ut a...
View Details
- 07 Dec 2023
- Video
2+2 Application Tips: Test Scores
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
Kuemmerle, who has studied more than fifty start-ups in twenty countries, says entrepreneurs today should take a litmus test of five questions (See sidebar). In this excerpt from Harvard Business Review, Kuemmerle discusses two of the...
View Details
Keywords:
by Walter Kuemmerle
- 01 Dec 2020
- News
Tried and Tested
the study, I looked at whether they chose to guess or skip questions. In the second part of the study, which you could not do in the field, I administered the same test and forced people to answer all the questions. By doing so, I could...
View Details
Best-selling and New Cases by Ben Esty
Best-Selling (MOST POPULAR) Cases:
1) Eaton: Portfolio Transformation & Cost of... View Details
- January 2014 (Revised June 2014)
- Supplement
23andMe: Genetic Testing for Consumers (B)
By: John A. Quelch and Margaret L. Rodriguez
Following the FDA's letter in November 2013, which ordered 23andMe to cease sales of its DNA test kits, observers wondered how co-founder and CEO, Anne Wojcicki, would guide the company in the presence of uncertainty.
View Details
Keywords:
Risk and Uncertainty;
Genetics;
Crisis Management;
Health Care and Treatment;
Product Development;
Business and Government Relations;
Biotechnology Industry;
Consumer Products Industry;
United States
Quelch, John A., and Margaret L. Rodriguez. "23andMe: Genetic Testing for Consumers (B)." Harvard Business School Supplement 514-095, January 2014. (Revised June 2014.)
Avoid the Pitfalls of A/B Testing
The use of online A/B testing has spread rapidly in recent years, fueled by the growing appreciation of its value and the relatively low costs and increasing availability of technology needed to conduct them. Today, it is no exaggeration to say that the successful... View Details
- 31 Jul 2020
- Video
Application Tips Video Series - Test Scores
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,...
View Details
- January 2011 (Revised April 2014)
- Case
Uptake of Malaria Rapid Diagnostic Tests
By: Nava Ashraf, Natalie Kindred and Richard Sedlmayr
This case describes barriers to adoption of malaria rapid diagnostic tests in Zambia and highlights the importance of understanding end users in promoting product adoption. Rapid diagnostic tests (RDTs) are simple, easy-to-use tools that provide a relatively reliable,...
View Details
Keywords:
Developing Countries and Economies;
Health Pandemics;
Technology;
Health Care and Treatment;
Policy;
Behavior;
Prejudice and Bias;
Health Industry;
Zambia
Ashraf, Nava, Natalie Kindred, and Richard Sedlmayr. "Uptake of Malaria Rapid Diagnostic Tests." Harvard Business School Case 911-007, January 2011. (Revised April 2014.) (Request a courtesy copy.)
- 03 Sep 2009
- News
The electric-fuel-trade acid test
- March 8, 2016
- Article
Cognitive Fatigue Influences Students' Performance on Standardized Tests
By: Hans Henrik Sievertsen, F. Gino and Marco Piovesan
Using test data for all children attending Danish public schools between school years 2009–2010 and 2012–2013, we examine how the time of the test affects performance. Test time is determined by the weekly class schedule and computer availability at the school. We find...
View Details
Sievertsen, Hans Henrik, F. Gino, and Marco Piovesan. "Cognitive Fatigue Influences Students' Performance on Standardized Tests." Proceedings of the National Academy of Sciences 113, no. 10 (March 8, 2016).
- Research Summary
Overcoming Large-N, Small-T Issues in Asset Pricing Tests
The large-N, small-T (i.e. large cross-section, short time series) nature of our asset data presents serious estimation problems for empirical asset pricing. In response, the literature tests asset pricing models against 10-25 test assets or portfolios. A...
View Details
- August 1980 (Revised August 1985)
- Case
Teradyne, Inc.--1979: Semiconductor Test Division (A)
In 1979, the management of Teradyne's Semiconductor Test Division had to make important decisions regarding the allocation of engineering resources in the face of increased competition. They had to choose between upgrading an existing product and developing a new one.
View Details
Keywords:
Decisions;
Resource Allocation;
Product;
Product Development;
Competition;
Semiconductor Industry
Shapiro, Benson P. "Teradyne, Inc.--1979: Semiconductor Test Division (A)." Harvard Business School Case 581-023, August 1980. (Revised August 1985.)