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- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
sample of 82 ads for 30 brands in their homes or workplaces. The research relied on webcams that track visible changes on a person's face as they watch an ad, responding to funny, or amusing content. The software detects the slightest... View Details
- 14 Apr 2021
- Research & Ideas
The High Cost of the Slow COVID Vaccine Rollout
necessary to produce vast quantities of vaccines. Governments could also invest in parts of the supply chain necessary for making vaccines. One input, for example, is a chemical necessary for detecting toxins in vaccines, which in nature... View Details
- 24 Feb 2009
- First Look
First Look: February 24, 2009
complete, and advertisers can extend this delay both to improve detection of improper partner practices and to punish partners who turn out to be rule-breakers. I capture these relationships in a screening model with delayed payments and... View Details
Keywords: Martha Lagace
- 27 Nov 2017
- Research & Ideas
Beware the Lasting Impression of a 'Temporary' Selfie
candidate much benefit of a doubt. “They might just think if you look uninhibited, you’re an idiot, and they don’t want to hire an idiot.” She adds that future research might look at ways to avoid sharing content that you later stand to... View Details
Keywords: by Rachel Layne
- 13 May 2002
- Book
Bringing the Master Passions to Work
stand ever in need of repression, suppression, or the therapeutic influence of reason. What we cannot explain must often remain hidden. Hence, the student of passions should take the stance of a detective or a spy, seeking to expose the... View Details
Keywords: by Mihnea C. Moldoveanu & Nitin Nohria
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
source software (OSS) over proprietary software in an attempt to reduce costs creating an unexpected demand shock for OSS. Analysis using the rest of the EU as controls via difference-in-differences and synthetic control frameworks shows... View Details
Keywords: Dina Gerdeman
- 06 Nov 2012
- First Look
First Look: November 6
Schema Based on Detecting Life in a Face Authors: C.E. Looser, J.S. Guntupalli, and T. Wheatley Publication: Social Cognitive and Affective Neuroscience (in press) Abstract More than a decade of research has demonstrated that faces evoke... View Details
Keywords: Sean Silverthorne
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
facing the Internet. Note that in the newspaper industry, digital content initially started with different advertising customers, a different business model, and a whole set of performance characteristics that made it appear unattractive... View Details
- 24 Nov 2008
- Research & Ideas
Harvard Business School Discusses Future of the MBA
the value of business school research. Henry Mintzberg of McGill University in Montreal devoted a book to his contention that "conventional MBA programs train the wrong people in the wrong ways with the wrong consequences."... View Details
- 15 Jan 2013
- First Look
First Look: January 15
Organizing for Society: A Typology of Social Entrepreneuring Models Authors:Mair, Johanna, Julie Battilana, and Julian Cardenas Publication:Journal of Business Ethics Abstract In this article, we use content and cluster analysis on a... View Details
Keywords: Sean Silverthorne
- 30 Aug 2011
- First Look
First Look: August 30
video ads. In a controlled experiment, joy and surprise were assessed through automated facial expression detection for a sample of ads. Concentration of attention was assessed through eye tracking and retention of viewers by recording... View Details
Keywords: Sean Silverthorne
- 14 Mar 2017
- First Look
First Look at New Research, March 14
friends’ purchasing. Third, they looked at whether liking affects things other than purchasing (for example, whether it can persuade people to engage in healthful behaviors). And fourth, they tested whether boosting likes by paying to have branded View Details
Keywords: Sean Silverthorne
- 29 Jan 2007
- Research & Ideas
The Business Press Is a Watchdog that Bites
by advertising revenue. On the other hand, he detected clear bias in the types of companies that the press targets for special scrutiny. For this reason, business people are wise not to underestimate the ability of the press—particularly... View Details
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
allow testing for and predicting firm-specific coefficients, thereby distinguishing between effects that have a significant mean versus significant variance. RCMs may also be used to explore the sources of firm heterogeneous effects. We develop a simulation testbed... View Details
Keywords: Dina Gerdeman
- 21 Dec 2010
- First Look
First Look: December 21
of racial inclusion on boards of directors among large public corporations, and we draw upon in-depth interviews with key participants to gain insights into the mechanisms that are likely to have generated the patterns we detect in our... View Details
- 27 Jan 2009
- First Look
First Look: January 27, 2009
behavior and practices led Enron down the path from truly innovative to fraudulent management? How could Enron’s board of directors have failed to detect the business, ethical, and legal risks embedded in the company’s aggressive... View Details
Keywords: Martha Lagace