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- All HBS Web (65)
- Faculty Publications (12)
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- All HBS Web (65)
- Faculty Publications (12)
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- 16 Jun 2008
- Research & Ideas
Seven Tips for Managing Price Increases
SUV for a hybrid, an example of how price inflation on one product can cause demand shifts in a second, related, category. More customers than usual will be looking out for price promotions, but don't give away the store to those who... View Details
Keywords: by John Quelch
- 14 May 2018
- Research & Ideas
Amazon vs. Whole Foods: When Cultures Collide
critics referred to the store as “Whole Paycheck.” The acquisition was initially met positively by Wall Street, amid hopes that Amazon’s data-driven mindset might be just the thing to enable Whole Foods to scale up and add more View Details
- 28 Jan 2019
- Research & Ideas
Forget Cash. Here Are Better Ways to Motivate Employees
motivators that will entice greater effort and loyalty out of workers. Turns out, using cash as a carrot isn’t always the best answer, according to new research by Harvard Business School Assistant Professor Ashley V. Whillans. More than... View Details
Keywords: by Dina Gerdeman
- 28 Oct 2014
- First Look
First Look: October 28
deals on their smartphones. This case examines how brick-and-mortar stores battle showrooming through changes in product assortment, the development of apps, loyalty programs, and changes in pricing policy.... View Details
Keywords: Carmen Nobel
- 25 Aug 2014
- HBS Case
Starbucks Reinvented
Administration. "As a brand, leadership, and entrepreneurship scholar, I've been dogging Starbucks for a long time." On a 1995 trip to Seattle, Koehn visited a Starbucks store for the first time and was struck by what she saw... View Details
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
environment has resulted in volatility in purchases and productivity across idiosyncratic product categories, resulting in a net economic crisis of a type that has not been witnessed by anyone alive today. Government-imposed quarantines, self-isolation, and closures of... View Details
- 18 Jan 2022
- Research & Ideas
How Eliminating Non-Competes Could Reshape Tech
it to start a competing cola company today, could he really compete with Coca-Cola? Assuming he could overcome the decades of accumulated brand loyalty among Coca-Cola customers, there are a lot more trade secrets he would need steal from... View Details
- 19 Apr 2010
- Research & Ideas
The History of Beauty
necessary finance, there are contract manufacturers and perfumers that will provide a product for you. This is also an industry subject to sudden shifts in fashion and fads, which disrupt incumbent positions and provide opportunities for new entrants. Brand View Details
- 13 Jun 2011
- HBS Case
Mobile Banking for the Unbanked
fundamental theorem of marketing: understand what your customers really want," Rangan says. To create a distribution channel, M-PESA franchised thousands of mom-and-pop convenience stores to act as M-PESA agents at their existing... View Details
- 09 Jul 2008
- Research & Ideas
Starbucks’ Lessons for Premium Brands
prices. Third, opening new stores and launching a blizzard of new products create only superficial growth. Such strategies take top management's eye off of improving same store sales year-on-year. This is... View Details
- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
(Most of these are probably unprofitable as well, according to Gottfredson and Aspinall.) As Getches puts it, "getting out of a convenience store isn't so convenient anymore." Can we have too much freedom of choice in products... View Details
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
Executives must adjust the span of control for each key position and unit on the basis of how the company delivers value to customers. Consider Wal-Mart, which has configured its entire organization to deliver low prices. Wal-Mart's strategy depends on standardization... View Details
Keywords: by Robert Simons
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
consumers had initially tried their product or service, earning their repeat business and their loyalty by creating trust between the product, the company, and the consumer. To me, that is the strategic essence of a great brand: For a... View Details
Keywords: by Martha Lagace
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
industry, which reached global sales of $1.9 trillion in 2019. Even before the pandemic, roughly 28 percent of global apparel transactions were happening online. At the same time, many brands had closed their physical stores in the... View Details
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
customer loyalty has remained stubbornly consistent for forty years. Holt showed how the value of the hillbilly allegory was destroyed by the hippie counterculture in the late Sixties. Mountain Dew responded with a new "redneck... View Details
Keywords: by Martha Lagace
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
consumers trust a platform, revealing acceptable information flows increases ad effectiveness. Studies 5a and 5b, conducted in the field with a loyalty program website (i.e., a trusted platform), demonstrate this benefit of transparency.... View Details
Keywords: Sean Silverthorne
- 19 Nov 2014
- HBS Case
Marketing Marijuana
medium-sized marijuana producers are already trying to build brand loyalty by marketing strains such as Grape Stomper, which boasts a high THC content; sweet-tasting Golden Goat; and low-THC Critical Mass, which markets itself as a more... View Details
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
dashboard, "indirect goals" that help predict and explain financial performance beyond the "direct goal" of profit. These might include the speed of aircraft turnaround in the airline industry, the conversion rate of people entering a View Details
Keywords: by James Heskett
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
customers' college-savings accounts. Firms like Salomon Smith Barney that manage these new so-called "529" savings plans would invest the rebates and maintain records showing enrolled families how much they had earned toward future education expenses—one of... View Details
Keywords: by John S. Rosenberg
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
a common misconception that people who buy niche products will have greater loyalty to them," Elberse says. "But I bet that the average viewer who likes to purchase classic black-and-white movies also tends to watch hits like... View Details