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- Faculty Publications (12)
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- All HBS Web (57)
- Faculty Publications (12)
- 26 Sep 2017
- First Look
First Look at New Research and Ideas, September 26, 2017
firm and industry heterogeneity and quasi-exogenous meteorological and sport events. The evidence suggests that family CEOs value—or can pursue—leisure activities relatively more than professional CEOs. Publisher's link:... View Details
Keywords: Sean Silverthorne
- September 2015 (Revised June 2017)
- Case
Futbol Club Barcelona
By: Anita Elberse
In June 2015, FC Barcelona president Josep Bartomeu sees his team lift the UEFA Champions League trophy, completing an impressive trophy haul in the 2014-2015 season. Unique for a club of its caliber, five of the starting eleven are products of FC Barcelona's youth... View Details
Keywords: Superstar; Talent; Talent Development And Retention; Talent Management; Marketing; Strategy; General Management; Nonprofit; Marketing Strategy; Talent and Talent Management; Entertainment; Media; Competitive Advantage; Sports; Sports Industry; Sports Industry; Barcelona
Elberse, Anita. "Futbol Club Barcelona." Harvard Business School Case 516-031, September 2015. (Revised June 2017.)
- August 2021 (Revised February 2024)
- Case
Data Science at the Warriors
By: Iavor I. Bojinov and Michael Parzen
The case explores the development and early growth of a data science team at the Golden State Warriors, an NBA team based in San Francisco. The case begins by explaining the initial rationale for investing in data science, then covers a debate on the appropriate team... View Details
Keywords: Data Science; Digital Marketing; Analysis; Forecasting and Prediction; Technological Innovation; Information Technology; Sports Industry; San Francisco; United States
Bojinov, Iavor I., and Michael Parzen. "Data Science at the Warriors." Harvard Business School Case 622-048, August 2021. (Revised February 2024.)
- 25 Oct 2011
- Research & Ideas
Chasing Stars: Why the Mighty Red Sox Struck Out
have studied the issue in multiple industries, including the equally competitive fields of sports and investment banking. After examining the careers of more than 1,000 Wall Street analysts, for instance, they found that analysts who were... View Details
- Web
Club Conferences - MBA
Club Conferences Club Conferences Club Conferences Student club conferences are run by student clubs. For more information on any of these, please contact the club directly. Please note: conference dates are subject to change and ticket... View Details
- 26 Oct 2015
- Research & Ideas
What’s the Value of a Win in College Athletics?
such as ticket sales, merchandise, and booster donations. Did a win increase the merchandise take or ticket sales for the next game? The answers will depend on more research. Still, says Chung, “It’s a big... View Details
- 01 Dec 2022
- News
Full Court Press
On May 28, 2022, the Basketball Africa League (BAL) held the championship game of its second season, pitting the club team Petro de Luanda, from Angola, against US Monastir, from Tunisia. Traffic snarls outside the stadium, congestion tightened by temporary road... View Details
Keywords: Dan Morrell
- 01 Feb 1998
- News
Touching All the Bases: Stephen A. Greyser
In his MBA elective, The Business of Sports, Professor Stephen A. Greyser brings an insider's knowledge to topics such as league development, sports and the media, corporate sponsorship of sports, marketing for teams in turnaround... View Details
Keywords: Marguerite Rigoglioso
- 01 Feb 1998
- News
Down on the Farm: Frank Burke (MBA '87)
For fans and management alike, with so much of professional sports now indistinguishable from other high-powered enterprises, where can one turn for an affordable and quality sports experience? Ask Frank... View Details
Keywords: Garry Emmons
- 01 Dec 2022
- News
Singing to the Corn
Corn likes people. It benefits from human contact, when it’s thinned out and hand-pollinated, explains Taylor Keen (MPA 1996/ MBA 1997). Corn thrives when sung to and spoken to—something Keen does in the language of his mother’s Omaha Tribe, where he is known as Bison... View Details
- 01 Feb 1998
- News
A Player's View: Gord Kluzak (MBA '98)
skilled agents and a powerful players' association, the average player earns $1.1 million. "Because the NHL doesn't have a lucrative, full-season, North America–wide TV contract," explains Kluzak, "steep ticket prices - often beyond the... View Details
Keywords: James E. Aisner
- 01 Feb 1998
- News
Running Up the Score
of big money in the world of sports seems to have aggravated public disenchantment with many aspects of the professional game, from high ticket prices to athletes' personal behavior. That does not bode well... View Details
Keywords: Garry Emmons
- 12 Sep 2018
- News
Game-Changing Analytics
As CEO of the Kraft Analytics Group (KAGR), Jessica Gelman (AB 1997, MBA 2002) is working “to change the conversation around how data analytics are used in the sports and entertainment business.” Spun off from its Kraft View Details
- 01 Feb 1998
- News
Kicking Off a Startup: Jennifer Rottenberg (MBA '96)
Women's sports is one of the hottest growth sectors in the business of sports. A case in point is the National Soccer Alliance (NSA), a new women's professional soccer league currently in the startup phase. With exhibition games, special... View Details
Keywords: Nancy O. Perry
- 04 Sep 2019
- News
Putting the Game Within Reach
Fan Experience “New mixed reality integrations, sports betting, and gamified experiences are changing the way that fans are consuming sports. We are already seeing this with immersive media, particularly in the interactivity that is... View Details
- 13 Jun 2014
- Op-Ed
World Cup Soccer: 770 Billion Minutes of Attention
The business of football has a well-established global audience. In this playing field, aggregating the attention of fans and selling a portion to advertisers and sponsors is where the real riches lie. The ticket sales are a mere fraction... View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five rings (representing the five... View Details
- 26 Jul 2018
- News
Running the Numbers
sport where women’s teams were still a novelty, was in keeping with an attitude that has since served Gelman well as a game-changing executive in the male-dominated sports industry. “I’ve always been drawn... View Details
Keywords: Deborah Blagg
- 22 Nov 2017
- News
How to Build a Winning Culture on a Losing Team
season ticket sales and sponsorships, actually improved. O'Neil was recently named CEO of Harris Blitzer Sports & Entertainment or HBSE. A holding company that's comprised of several View Details
- 01 Jun 1996
- News
Keepers of the Flame
It's an international celebration of sport and goodwill whose humble beginnings date back two millennia. Today, with the vastly expanded modern Games, putting on the Olympics has become as much of a test of management skill as athletic... View Details
Keywords: Garry Emmons