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- News (21)
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- Faculty Publications (26)
Show Results For
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All HBS Web
(75)
- News (21)
- Research (47)
- Multimedia (4)
- Faculty Publications (26)
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- July – August 2011
- Article
The Paradox of Samsung's Rise
By: Tarun Khanna, Jaeyong Song and Kyungmook Lee
Twenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would...
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Keywords:
Organizational Design;
Research and Development;
Marketing;
Business Processes;
Brands and Branding;
System;
Globalized Markets and Industries;
Transformation;
Cost;
Forecasting and Prediction;
Production;
Quality;
China;
India;
Turkey
Khanna, Tarun, Jaeyong Song, and Kyungmook Lee. "The Paradox of Samsung's Rise." Harvard Business Review 89, nos. 7-8 (July–August 2011): 142–147.
- September 2009 (Revised April 2020)
- Case
VIZIO, Inc.
By: Krishna G. Palepu and Elizabeth A. Kind
William Wang, CEO of VIZIO, Inc., was proud of his company's success in providing affordable flat screen TVs. Since its founding in 2002, VIZIO had grown to over $2 billion in revenue and was one of the top three flat panel TV brands, along with Samsung and Sony. Faced...
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Keywords:
Financial Crisis;
Financing and Loans;
Price;
Growth and Development Strategy;
Competitive Strategy;
Consumer Products Industry;
Electronics Industry
Palepu, Krishna G., and Elizabeth A. Kind. "VIZIO, Inc." Harvard Business School Case 110-024, September 2009. (Revised April 2020.)
- November 2012 (Revised May 2013)
- Case
ASUSTeK and the Google Nexus 7 Tablet
By: Willy C. Shih and Jyun-Cheng Wang
Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung...
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Keywords:
Nexus;
Google;
ASUSTeK;
Android;
Tablet;
Kindle;
Kindle Fire;
Notebook Computers;
ODM;
Apple;
Price Point;
App Store;
Ecosystem;
Open Handset Alliance;
Reference Design;
iPad;
EMS;
Electronic Manufacturing Services;
Smartphone;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Product Marketing;
Product Launch;
Product Positioning;
Industry Structures;
Product Design;
Product Development;
Business Strategy;
Competitive Strategy;
Mobile and Wireless Technology;
Digital Platforms;
Information Technology;
Internet and the Web;
Computer Industry;
Information Technology Industry;
Technology Industry;
Taiwan;
United States
Shih, Willy C., and Jyun-Cheng Wang. "ASUSTeK and the Google Nexus 7 Tablet." Harvard Business School Case 613-056, November 2012. (Revised May 2013.)
- June 2009 (Revised November 2010)
- Case
HTC Corp. in 2009
By: David B. Yoffie and Renee Kim
Taiwan-based HTC Corp. had emerged as the world's fourth largest smartphone manufacturer by 2009. CEO Peter Chou was extremely proud of the remarkable achievements his company had made over the last 12 years since starting off as an unknown manufacturer of PDAs for...
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Keywords:
Global Strategy;
Growth and Development Strategy;
Brands and Branding;
Product Positioning;
Competitive Advantage;
Mobile Technology;
Telecommunications Industry;
Taiwan
Yoffie, David B., and Renee Kim. "HTC Corp. in 2009." Harvard Business School Case 709-466, June 2009. (Revised November 2010.)
- September 2016 (Revised January 2020)
- Case
Pebble: Wearables Pioneer
By: David Yoffie and Allison Ciechanover
In the summer of 2016, wearables “wunderkind” and Pebble founder and CEO, Eric Migicovsky, was pleased with the young startup’s success in the five years since its founding. The Silicon Valley–based company had recently shipped its two millionth smartwatch; held the...
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Keywords:
Competition;
Strategy;
Innovation Strategy;
Product;
Information Technology;
Technological Innovation;
Business Startups;
Technology Industry;
United States;
California
Yoffie, David, and Allison Ciechanover. "Pebble: Wearables Pioneer." Harvard Business School Case 717-414, September 2016. (Revised January 2020.)
- February 2018 (Revised September 2018)
- Case
Huawei: How Can We Lead the Way?
By: Elie Ofek, Tian Tao, Eden Yin and Nancy Hua Dai
On September 12, 2017, just as Apple’s Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei’s Consumer Business Group (CBG), and Glory Cheung, his Chief Marketing Officer, were discussing some key strategic issues regarding Huawei’s smartphone business....
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Keywords:
Product Launch;
Product Positioning;
Marketing Communications;
Price;
Competitive Strategy;
Global Strategy
Ofek, Elie, Tian Tao, Eden Yin, and Nancy Hua Dai. "Huawei: How Can We Lead the Way?" Harvard Business School Case 518-071, February 2018. (Revised September 2018.)
- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
about consumer behavior and in using that knowledge to benefit consumers. These firms include McNeil Consumer Health Care, McCann-Erickson, Procter & Gamble, Hallmark, Bank of America, Kraft, Samsung Electronics, IBM, Pfizer, J....
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Keywords:
by Manda Mahoney
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
and showrooming are not going away. They decided to charge manufacturers for putting those items on the shelf. When a company like Samsung puts TVs on display at Best Buy, Samsung is benefiting whether you...
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- 08 Feb 2010
- HBS Case
Looking Behind Google’s Stand in China
China going forward. Google's announcement has also disrupted the plans of a number of important business partners such as Samsung and Motorola, who were all set to launch Android-platform handsets in China. I doubt those partners were...
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- 13 Sep 2016
- First Look
September 13, 2016
Abstract—This article presents a clinical study, based on a decade of ongoing research at Samsung Group, which describes how the Samsung Group and its mobile phone division competed successfully in...
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- 18 Sep 2007
- Research & Ideas
How Brand China Can Succeed
China's government given serious attention to the country's international image. Second, China must move towards an economy based on invention rather than imitation. Japan and Korea have made the transition. Brands like Sony and Samsung...
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Keywords:
by John Quelch
- 17 Jan 2017
- First Look
First Look at New Research: January 17
https://cb.hbsp.harvard.edu/cbmp/product/117110-PDF-ENG Harvard Business School Case 117-036 Succession Planning at Samsung: The Merger Formula of Cheil Industries and Samsung C&T A merger deal of two View Details
Keywords:
Sean Silverthorne
- 02 Aug 2011
- First Look
First Look: August 2
http://hbr.org/2011/07/column-evolve-again/ar/1 The Paradox of Samsung's Rise Authors:Tarun Khanna, Jaeyong Song, and Kyungmook Lee Publication:Harvard Business Review 89, nos. 7-8 (July-August 2011) Abstract Twenty years ago, few people would have predicted that View Details
Keywords:
Sean Silverthorne
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
Take Lenovo, for example. The fourth largest personal computer manufacturer in the world is the first and only Chinese company to be a global sponsor of an Olympics. Lenovo's investment in the Games is around $100 million. The company paid millions, along with View Details
- 08 Apr 2015
- What Do You Think?
Are Technology Companies Ripe for Disruption?
why high tech industries find themselves vulnerable to disruption today reflect thoughts of those who have studied the phenomenon. Philippe Gouamba said, "It is more important for Apple to out-do Samsung (and vice-versa) than it is...
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- 10 Jun 2014
- First Look
First Look: June 10
make their mission-driven product a reality. The case explores the co-founders' decision to pursue either a for-profit or nonprofit structure and their strategy for scaling their product, Teach to One. Purchase this case: http://hbr.org/search/314115-PDF-ENG Harvard...
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Keywords:
Sean Silverthorne
- 01 May 2018
- First Look
First Look at New Research and Ideas, May 1, 2018
overtake Apple and Samsung in market share within three to five years, while maintaining healthy profits. This task seemed particularly daunting given the difficulties the company had encountered in penetrating the lucrative U.S. market....
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Keywords:
Sean Silverthorne
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
far. Boston Red Sox baseball player David Ortiz took a selfie with President Obama, which seemed playful at first until it was later revealed that he had done so on behalf of Samsung cameras. Some fans are not amused when the "soft edge...
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- 23 Jul 2013
- First Look
First Look: July 23
lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung posed a large competitive threat. He also knew he would sell more of the Android-powered tablets at the...
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Keywords:
Anna Secino
- 10 Nov 2009
- First Look
First Look: Nov. 10
three flat panel TV brands, along with Samsung and Sony. Faced with intensifying price pressure from the industry leaders and an unprecedented economic recession, Wang wondered how VIZIO could best sustain its growth and finance its...
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Keywords:
Martha Lagace