Recession - Publications - Faculty & Research

March 2010
Case

Target: Responding to the Recession

By: Ranjay Gulati, Rajiv Lal and Cathy Ross

Within 10 months of Gregg Steinhafel's taking over as CEO at Target, the U.S. was mired in the most significant economic downturn in 50 years. Top competitor Wal-Mart had positioned itself well for the crisis, while Target's same store sales began to slide. While... View Details

Keywords: Financial Crisis; Strategy; Operations; Brands and Branding; Product Launch; Product Positioning; Competition; Retail Industry; United States

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03 Mar 2008
Research & Ideas

Marketing Your Way Through a Recession

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The signs of an imminent recession are all... View Details

Keywords: by John Quelch

17 Mar 2009
News

The CEO Poll: The Great Recession

20 Apr 2009
News

Strategies for marketing in a recession

19 May 2009
News

Using Market Research in a Recession

03 Feb 2009
News

Surviving the Recession With Rosabeth Moss Kanter

26 May 2009
Research & Ideas

Improving Market Research in a Recession

studies to check on shifts in price elasticities of demand and price-attribute tradeoffs can usefully improve the profitability of pricing decisions at a time when cash is king. Keep an eye on the new consumer. No one has a perfect record of predicting the future, and... View Details

Keywords: by John Quelch

06 Feb 2009
News

Government hopes bank aid helps recession recovery

09 Jun 2020
News

Visa Restrictions Will Worsen The Post-Covid Recession

Article

Why Online Ads Are Weathering the Recession

By: Jeffrey F. Rayport

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

Citation

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16 Dec 2008
News

Five Opportunities to Help Beat World Recession

02 Sep 2020
News

The Secret to Reallocating Resources in a Recession

Article

How Colleges Can Prosper During the Recession

By: Leonard A. Schlesinger

Citation

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15 May 2015
Video

Making the Right Choice During A Recession

22 Sep 2020
News

Recessions Push Some Entrepreneurs to Launch Too Soon

November 10, 2022
Article

5 Ways Startups Can Prepare for a Recession

By: Lou Shipley

Startups face unique challenges during economic downturns. They typically aren’t yet profitable and so are reliant on outside funding—and therefore are especially exposed when macroeconomic conditions change. To make it through a recession, startup CEOs should hit the... View Details