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All HBS Web
(3,016)
- People (3)
- News (629)
- Research (1,853)
- Events (15)
- Multimedia (13)
- Faculty Publications (823)
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Field Course: Public Markets Investing Seminar - Course Catalog
HBS Course Catalog Field Course: Public Markets Investing Seminar Course Number 6454 Senior Lecturer Sara Fleiss Spring; Q3Q4; 3.0 credits 10 Sessions Project Course Overview Video Course Overview This...
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- 1977
- Article
The Management of Marketing Conflict: Implications for Public Policy
By: Rohit Deshpandé and Rajendra K. Srivastava
Deshpandé, Rohit, and Rajendra K. Srivastava. "The Management of Marketing Conflict: Implications for Public Policy." AMA Educators' Proceedings (1977): 542.
- 2016
- Book
Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business
By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.
Consumers, Corporations, and Public... View Details
Consumers, Corporations, and Public... View Details
Keywords:
Consumer;
Corporate Culture;
Public Health;
Consumer Behavior;
Marketing Strategy;
Corporate Strategy;
Health;
Innovation and Invention;
Innovation and Management;
Supply Chain Management;
Advertising Industry;
Apparel and Accessories Industry;
Biotechnology Industry;
Communications Industry;
Consumer Products Industry;
Distribution Industry;
Entertainment and Recreation Industry;
Food and Beverage Industry;
Health Industry;
Information Industry;
Information Technology Industry;
Insurance Industry;
Manufacturing Industry;
Media and Broadcasting Industry;
Medical Devices and Supplies Industry;
Pharmaceutical Industry;
Retail Industry;
Technology Industry;
Tourism Industry;
Transportation Industry;
Travel Industry;
Asia;
Oceania;
North and Central America;
Middle East;
Latin America;
Europe
Quelch, John A. Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business. New York: Oxford University Press, 2016.
- January 2022
- Article
The Private Impact of Public Data: Landsat Satellite Maps Increased Gold Discoveries and Encouraged Entry
By: Abhishek Nagaraj
How does public data shape the relative performance of incumbents and entrants in the private sector? Using a simple theoretical framework, I argue that public data reduces investment uncertainty, facilitates the discovery of new market opportunities and increases the...
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Keywords:
Public Data;
Maps;
Gold;
Microeconomic Behavior;
Economics;
Data and Data Sets;
Private Sector;
Market Entry and Exit;
Mining
Nagaraj, Abhishek. "The Private Impact of Public Data: Landsat Satellite Maps Increased Gold Discoveries and Encouraged Entry." Management Science 68, no. 1 (January 2022): 564–582.
- 10 Nov 2011
- News
Gauging Groupon’s Public Offering
- August 2012 (Revised January 2013)
- Case
Public Health Insurance Exchanges: The Massachusetts Experience
By: Regina Herzlinger and Jordan Bazinsky
The CEO of Tufts Health Plan, James Roosevelt, is wondering whether to offer insurance products on the Massachusetts Connector, the first U.S. exchange. He wonders if he should enter these uncharted waters at all. And, if yes, with a broad network or a narrow network...
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- October 2001
- Case
Transforming Singapore's Public Libraries
By: Roger H. Hallowell, Neo Boon Siong and Carin-Isabel Knoop
The Singapore Public Library system was transformed from being mediocre at best to world class using information technology, progressive human resources management, and marketing approaches unusual for governmental agencies.
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Keywords:
Nonprofit Organizations;
Marketing Strategy;
Information Technology;
Transformation;
Books;
Human Resources;
Government and Politics;
Public Administration Industry;
Singapore
Hallowell, Roger H., Neo Boon Siong, and Carin-Isabel Knoop. "Transforming Singapore's Public Libraries." Harvard Business School Case 802-009, October 2001.
- October 2004 (Revised May 2006)
- Case
Transforming Singapore's Public Libraries (Abridged)
By: Lynda M. Applegate and Roger H. Hallowell
The Singapore Public Library system was transformed from being mediocre at best to world class using information technology, progressive human-resources management, and marketing approaches unusual for government agencies.
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Keywords:
Transformation;
Organizational Change and Adaptation;
Service Delivery;
Marketing Strategy;
Competitive Advantage;
Human Resources;
Information Technology;
Nonprofit Organizations;
Public Administration Industry;
Singapore
Applegate, Lynda M., and Roger H. Hallowell. "Transforming Singapore's Public Libraries (Abridged)." Harvard Business School Case 805-028, October 2004. (Revised May 2006.)
- March 2017 (Revised February 2018)
- Case
VMware and the Public Cloud
By: Raffaella Sadun and Christine Snively
In 2015, VMware, a pioneer in server and network virtualization and a member of parent company EMC’s “federation” of companies, had set its sights on becoming a leading public cloud provider. Two years prior, VMware first entered the public cloud market with its vCloud...
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Keywords:
Information Technology;
Information Infrastructure;
Applications and Software;
Growth and Development Strategy;
Internet and the Web;
Computer Industry;
Technology Industry;
Information Technology Industry
Sadun, Raffaella, and Christine Snively. "VMware and the Public Cloud." Harvard Business School Case 717-480, March 2017. (Revised February 2018.)
- Research Summary
Personal Data in Marketing
By: John A. Deighton
Between 10% and 20% of all marketing activity in the United States, and a smaller proportion internationally, relies on data about individuals, whether personally identifying or pseudonomized. These data flow across a system of established and emerging firms operating...
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- 2016
- Working Paper
The Stock Market and Bank Risk-Taking
By: David S. Scharfstein and Antonio Falato
We argue that stock market pressure to generate earnings encourages banks to increase risk. We measure risk using confidential supervisory ratings as well as financial information released in regulatory filings. We document that there is an increase in the risk-taking...
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Keywords:
Stock Market;
Financial Markets;
Business Earnings;
Banks and Banking;
Risk and Uncertainty
Scharfstein, David S., and Antonio Falato. "The Stock Market and Bank Risk-Taking." NBER Working Paper Series, No. 22689, September 2016.
- 2021
- Working Paper
The Dance Between Government and Private Investors: Public Entrepreneurial Finance around the Globe
By: Jessica Bai, Shai Bernstein, Abhishek Dev and Josh Lerner
This paper examines the interaction between governments and private capital investors when financing early-stage ventures. We first provide a simple conceptual framework to explore when collaboration between governments and private investors is likely to emerge. Using...
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Keywords:
Public Entrepreneurship;
Subsidy;
Industrial Policy;
Entrepreneurship;
Public Sector;
Financing and Loans;
Venture Capital;
Global Range
Bai, Jessica, Shai Bernstein, Abhishek Dev, and Josh Lerner. "The Dance Between Government and Private Investors: Public Entrepreneurial Finance around the Globe." Harvard Business School Working Paper, No. 21-120, April 2021. (Revised January 2022.)
- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away...
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Keywords:
Consumer Safety;
Public Safety;
Brand Attraction;
Risk Management;
Safe Environment Benefit;
Marketing Safety;
Global Brands;
Advertising;
Change Management;
Disruption;
Volatility;
Crime and Corruption;
Customers;
Music Entertainment;
Animation Entertainment;
Film Entertainment;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Consumer Behavior;
Problems and Challenges;
Safety;
Corporate Strategy;
Business Strategy;
Entertainment and Recreation Industry;
Tourism Industry;
Travel Industry;
United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- September 2024
- Supplement
National Public Broadcasting (B)
By: Richard S. Ruback and Royce Yudkoff
Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with "National...
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Keywords:
Financial Strategy;
Financial Management;
Media;
Ownership;
Strategy;
Advertising;
Decision Making;
Entrepreneurship;
Financing and Loans;
Mergers and Acquisitions;
Private Equity;
Journalism and News Industry;
Media and Broadcasting Industry;
United States
Ruback, Richard S., and Royce Yudkoff. "National Public Broadcasting (B)." Harvard Business School Multimedia/Video Supplement 225-706, September 2024.
- September 1993 (Revised December 1993)
- Background Note
Note on Pricing and Public Policy
Surveys a number of essential issues related to pricing and public policy in market economies. Begins with a brief review of the price-determination process in competitive markets, then examines a range of topics involving pricing and public policy in monopoly and...
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Keywords:
Price;
Business Strategy;
Policy;
Valuation;
Management Analysis, Tools, and Techniques;
Competition;
Economic Systems;
Monopoly;
Duopoly and Oligopoly;
Cost
Emmons, Willis M., III. "Note on Pricing and Public Policy." Harvard Business School Background Note 794-027, September 1993. (Revised December 1993.)
- January 2014 (Revised March 2014)
- Case
Cancer Screening in Japan: Market Research and Segmentation
By: John A. Quelch and Margaret L. Rodriguez
Since founding CancerScan in 2008, Jun Fukuyoshi and Yoshiki Ishikawa had helped to improve cancer screening rates in Japan. Between 2005 and 2007, awareness of breast cancer in Japan rose from 55% to 70%, but the incidence of breast cancer screenings remained...
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Quelch, John A., and Margaret L. Rodriguez. "Cancer Screening in Japan: Market Research and Segmentation." Harvard Business School Case 514-057, January 2014. (Revised March 2014.)
- 2016
- Working Paper
Market Design for Altruistic Supply: Evidence from the Lab
By: Robert Slonim and Carmen Wang
Volunteer supply is widespread. Yet without a price, inefficiencies occur due to suppliers’ inability to coordinate with each other and with demand. In these contexts, we propose a market clearinghouse mechanism that improves efficiency if supply is altruistically...
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Keywords:
Laboratory Experiments;
Volunteering;
Public Goods Provision;
Market Design;
Philanthropy and Charitable Giving;
Economics
Slonim, Robert, and Carmen Wang. "Market Design for Altruistic Supply: Evidence from the Lab." Harvard Business School Working Paper, No. 16-112, March 2016.
- June 1984 (Revised March 1993)
- Background Note
Securities Law and Public Offerings
By: Howard H. Stevenson and Michael J. Roberts
Describes the relevant securities laws which pertain to the public offering of securities, as well as the business issues and process of a public offering.
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Keywords:
Laws and Statutes;
Capital Markets;
Initial Public Offering;
Public Administration Industry
Stevenson, Howard H., and Michael J. Roberts. "Securities Law and Public Offerings." Harvard Business School Background Note 384-165, June 1984. (Revised March 1993.)
- July 1994
- Case
Microsoft: Multimedia Publications (A)
By: Marco Iansiti and Ellen Stein
Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft...
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Keywords:
Product Development;
Organizational Structure;
Applications and Software;
Design;
Expansion;
Consumer Products Industry;
Information Technology Industry;
Washington (state, US)
Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (A)." Harvard Business School Case 695-005, July 1994.
- 13 Dec 2006
- Research & Ideas
Improving Public Health for the Poor
low cost or a business providing goods or services that end or reduce respiratory ailments. Bringing together public healthcare and market forces "could have huge impact," says Chu. That feeling...
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