Filter Results
:
(24)
Show Results For
- All HBS Web (24)
Show Results For
- All HBS Web (24)
←
Page 2 of
24
Results
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
professor Ernest R. Berndt), HBS professor Alvin J. Silk looks at both internal and external forces affecting the...
View Details
Keywords:
Peter K. Jacobs
- 01 Jun 1996
- News
Reinventing Marketing
own activities many functions that were formerly the province of marketing," says Professor Alvin J. Silk, unit cochair. "Marketing is indeed experiencing a watershed," adds...
View Details
- 01 Apr 2000
- News
Getting the Message
attractive outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. HBS professor View Details
Keywords:
Susan Young
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
execute such campaigns? According to HBS professor Alvin J. Silk and MIT professor Ernst R. Berndt, "The...
View Details
Keywords:
by Working Knowledge editors