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- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
that it will end on time and near the projected cost (insider view). Consumer research is needed to better understand why positive illusions are so powerful and to help improve decisions from the start.
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by Max H. Bazerman
- 22 May 2007
- First Look
First Look: May 22, 2007
Working PapersGlobal Currency Hedging Authors:John Y. Campbell, Karine Serfaty-de Medeiros, and Luis M. Viceira Abstract This paper considers the risk management problem of an investor who holds a diversified portfolio of global equities or bonds and chooses long or...
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Martha Lagace
- 07 Jun 2011
- First Look
First Look: June 7
people intuitively discount the future to a greater degree than can be rationally defended. Second, positive illusions lead us to conclude that energy problems do not exist or are not severe enough to merit...
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Sean Silverthorne
- 05 Apr 2011
- First Look
First Look: April 5
those that return instantaneous results—even when those results are identical. In five experiments that simulate service experiences in the domains of online travel and online dating, we demonstrate the impact of the labor illusion on...
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Sean Silverthorne
- 08 May 2007
- First Look
First Look: May 8, 2007
fail—despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But...
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Martha Lagace