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All HBS Web
(92)
- News (28)
- Research (49)
- Multimedia (1)
- Faculty Publications (20)
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- 21 Apr 2009
- First Look
First Look: April 21, 2009
have assumed greater roles in defining disease categories than in the past and now influence clinical trials and participate in regulatory decision making. Yet these developments are far from universal and are taking very different forms...
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Martha Lagace
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
also consider adopting to grow their customer base: Express a social conscience. From the get-go, BTS produced songs that commented on social issues and had a consistent message of self-love. The first three albums delved into the trials...
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- 13 Jun 2011
- HBS Case
Mobile Banking for the Unbanked
WIZZIT's founders thought there was a noble and viable business model in bringing banking to the poor, via a mobile banking platform that could be used on even the most primitive cell phone. They succeeded in finding an engineer to...
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- 15 Jan 2018
- Research & Ideas
A Better Business Model for Fighting Cancer
benefits of sharing data, which can then be used to more quickly identify the most pressing targets and design trials to address them. Innovations to the typical clinical trial model are also being used. In...
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- 26 Jun 2000
- Research & Ideas
What’s an Internet Business Model? Ask a Health Care Professional
Internet, Applegate explained, is the fundamental merging between platform providers and the businesses being built on these platforms. "More and more, we're seeing that businesses doing business on top of the 'Net are also providing the...
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- 10 Oct 2017
- First Look
First Look at New Research and Ideas, October 10, 2017
information and updates through early 2016. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/717504-PDF-ENG Harvard Business School Case 618-025 Adaptive Platform Trials: The Clinical Trial of...
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Sean Silverthorne
- 09 Feb 2010
- First Look
First Look: Feb. 9
human patients. Doyle believes NovoCure has the potential to become an important company with a major new cancer therapy platform but must complete pivotal (Phase III) clinical trials and receive FDA...
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Martha Lagace
- 21 Jul 2006
- Op-Ed
Enron Jury Sent the Right Message
The most noteworthy message of the Enron trial is that corporate executives can be convicted in a court of law for a pattern of deception that may or may not be illegal. Left unaddressed in the trial were...
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by Malcolm S. Salter
- 30 Apr 2019
- First Look
New Research and Ideas, April 30, 2019
2019 HarperBusiness The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power By: Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie Abstract—The Business of Platforms explores the strategic,...
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Dina Gerdeman
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
academic psychologists, Harvard Business School professors, directors of organizations, and government officials. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51447 Winter 2017 Oxford Review of Economic Policy The Market Design and Policy of Online...
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Carmen Nobel
- 15 Aug 2024
- Op-Ed
Post-CrowdStrike, Six Questions to Test Your Company's Operational Resilience
the trial runs. Technology: Use necessary technological tools to support assigned roles in crisis management, ensuring seamless operation and coordination, such as different modes of communication and documentation on and off the primary...
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by Hise Gibson and Anita Lynch
- 25 Nov 2014
- First Look
First Look: November 25
Download working paper: http://www.nber.org/papers/w20667 Multi-Sided Platforms By: Hagiu, Andrei, and Julian Wright Abstract—We study the economic tradeoffs that drive organizations to position themselves closer to or further away from a...
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Carmen Nobel
- 10 Jan 2017
- First Look
First Look at New Research: January 10, 2017
innovation, we propose several new topic areas—performance trajectories, response strategies and hybrids, platform businesses, and innovation metrics—to guide subsequent empirical work. Download working paper:...
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Sean Silverthorne
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
firms face little competition, even after the end of formal periods of patent protection and market exclusivity. Additionally, the evolving technologies of drug development—in particular, the increasingly common use of auxiliary endpoints in clinical View Details
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Dina Gerdeman
- 18 Aug 2011
- Lessons from the Classroom
Business Plan Contest: 15 Years of Building Better Entrepreneurs
An online shipping platform that uses social networks and smartphones. Low-cost medical care and monitoring that helps seniors to live at home. The "Skype" of broadband, offering free Internet service. On an April morning known as "Super...
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- 20 Aug 2013
- First Look
First Look: August 20
including internal and external crowdsourcing contests. Emphasis is placed on exploring actual open innovation initiatives within Siemens and their outcomes. These include creating internal social- and knowledge-sharing networks and utilizing third-party View Details
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Anna Secino
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
resilience intervention platform (Happify), employees who were assigned to and used a scaled-down psychoeducational version of the platform, and employees who did not use their assigned platform (i.e., a...
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Dina Gerdeman
- October 2020 (Revised November 2023)
- Case
COVID-19 Testing at Everlywell
By: Jeffrey J. Bussgang and Olivia Hull
In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the...
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Keywords:
Entrepreneurship;
Business Strategy;
Venture Capital;
Health Care and Treatment;
Health Disorders;
Leading Change;
Technology Adoption;
Digital Platforms;
Competitive Strategy;
Science;
Adaptation;
Corporate Social Responsibility and Impact;
Crisis Management;
Social Entrepreneurship;
Ethics;
Government Legislation;
Health;
Health Testing and Trials;
Health Pandemics;
Consumer Products Industry;
Health Industry;
Technology Industry;
Texas;
United States
Bussgang, Jeffrey J., and Olivia Hull. "COVID-19 Testing at Everlywell." Harvard Business School Case 821-001, October 2020. (Revised November 2023.)
- 26 Jan 2010
- First Look
First Look: Jan. 26
When participation costs are large relative to the volume of traffic an ad platform can offer, an advertiser may forego use of an ad platform that the advertiser otherwise finds profitable. Mergers between...
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Martha Lagace
- 26 Nov 2007
- Research & Ideas
Best Practices of Global Innovators
single-site projects, related to dividing tasks, sharing artifacts, and coordinating and integrating work. Rarely does a firm's default process adequately address these activities. Effective approaches are discovered through informed View Details
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by Sean Silverthorne