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- Faculty Publications (5)
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- All HBS Web (42)
- Faculty Publications (5)
Forrest E. Mars, Sr.
Under his leadership, Mars built the world’s largest candy company. After Milky Way’s and M&M’s success, he began to diversify the company’s production and introduced packaged pet foods to the British...
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Food & Tobacco
- 01 Sep 2014
- News
Case Study: Declawing the Competition
Illustration by Peter Arkle KitNipBox is a monthly subscription service for cat owners. Each box contains products designed to keep cats happy, healthy, and fit: toys, treats, health and hygiene products, must-have accessories, innovative...
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- 17 Apr 2017
- Research Event
The Most Pressing Issues for Platform Providers in the Sharing Economy
platform that connects pet owners with pet sitters and dog walkers; Rob Infantino, CEO and founder of OpenBay, which connects car owners with repair shops; Elsa Sze, founder and CEO of Agora, which...
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- 24 Sep 2007
- Research & Ideas
The FDA: What Will the Next 100 Years Bring?
spend a lot more time researching where products come from and what ingredients they contain. During recent scares concerning pet food ingredients and some children's toys, people suddenly had to research...
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- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
president and CEO of grocery chain Stop & Shop. In 2007, certain brands of pet food manufactured in China and sold at several locations were found to be contaminated with melamine. Many pets became sick,...
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- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
carbon-neutral product. Sharing-OAurora Rotes, MBA 2009Sharing-O, the sharing platform for those things that are still too good to go, filling the gap between new and pre-owned. Let’s be sustainable today, not in 10 years. The most planet-friendly View Details
- 28 May 2019
- News
Alumni and Faculty Books for June 2019
wide geographical scope in this comprehensive text. Mutual Rescue: How Adopting a Homeless Animal Can Save You, Too by Carol Novello (MBA 1991), with Ginny Graves Grand Central Publishing Novello profiles the transformational impact that shelter View Details
- 30 Apr 2001
- Research & Ideas
Entering the Age of Alliances
in K-12 education, has brought to a collaboration with Hewlett Packard (HP) high credibility and access to key curriculum decision makers in the public education system. A leading designer, manufacturer, and service provider of products...
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by James Austin
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
brick and clicks are Home Depot and Pet Smart. What did Home Depot do right? Rajiv Lal: Home Depot thought about the challenges facing their business very strategically. They've gone category by category and asked: What is the best way to...
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- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
and donate part of the proceeds to a charity to feed the hungry. Not all PWYW strategies are created equal, however. Santana investigated data from a pet adoption agency in New York, finding that on average patrons paid close to the $150...
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- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
acquisition and brand-building, products and services that are often free or deeply discounted, and abundant funding provided by exuberant capital markets."The problem," he says, "is that everyone understands the strategy,...
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by Peter Jacobs
- 01 Jun 2002
- News
Alfred L. Cheauré - A Dog's Life
DNA.) We're also planning to launch an AKC-branded pet insurance product to meet a critical need since medical advances that have served humans well are now being made available for our canine companions....
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Susan Young
- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
example by refurbishing electronic products and selling them in stores to contribute to the recycling effort. “Purpose becomes your lighthouse in the storm,” Barry says. “Purpose is the direction you’re always going to move the company....
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by Ranjay Gulati
- 01 Jun 2010
- News
Michael Depatie
differentiated product in a commoditized business, even if it’s becoming less so through competition. Some of the stuff we do is fun, and whimsical, so it makes good copy. The media reports on our tall beds for tall people, our “Guppy...
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- 04 Jun 2018
- Research & Ideas
Think of it as Professors in Cars Having Coffee
product portfolio. Maybe we are no longer going to produce assault weapons. Or maybe we will make a really interesting effort into producing smart weapons.” Unique ideas and insights are common on the podcast Harvard Business School After...
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- 11 Feb 2013
- Research & Ideas
Neuroeconomics: Eyes, Brain, Business
why the brain evolved to pay attention to other people.” The problem was that while the film's characters appeared astonishingly human in many ways, their eyes looked lifeless. Viewers were creeped out. Humans are often delighted by objects with vaguely humanoid...
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by Carmen Nobel
- 10 Mar 2021
- News
Next Normal
and in office moving forward. Building culture in all environments is critical. AND less travel and more video calls from now on!” —Jessica Gelman (MBA 2002) “The power of routines and rituals to anchor my day/week. Also, it’s great having View Details
- Web
Podcast - Managing the Future of Work
potential for work and learning As the realities of 5G wireless networking and the Internet of Things catch up to the hype, the effects are expected to be sweeping, from smart infrastructure to enhanced education and training and new business models. Mo Katibeh, AT&T’s...
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- 01 Mar 2005
- News
Venture Capital’s Comeback
there were great rewards for VCs who focused on a very specific investment category, such as online pet food. You could invest in five or six companies in the same area and do quite well with all of them,” he explains. Now, across the...
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- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
Case 818-079 Chewy.com (A) In late 2013, Ryan Cohen, cofounder and CEO of online pet products retailer Chewy.com, faces a “bet the company decision”—whether to stay with a third-party logistics provider...
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Dina Gerdeman