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- January 2017 (Revised January 2017)
- Case
Susan Cassidy at Bertram Gilman International
By: Jeffrey T. Polzer and Michael Norris
In 2016, Susan Cassidy, VP of sales and marketing for the packaged foods division at CPG firm Bertram Gilman International, has to make a promotion decision. Should she choose the person she has been grooming for the position or another candidate recommended by central...
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Keywords:
People Analytics;
Algorithms;
Promotion Decision;
Human Resources;
Business Processes;
Consumer Products Industry;
United States
Polzer, Jeffrey T., and Michael Norris. "Susan Cassidy at Bertram Gilman International." Harvard Business School Case 417-053, January 2017. (Revised January 2017.)
- November 2015 (Revised October 2017)
- Case
Nestlé's Creating Shared Value Strategy
By: Michael E. Porter, Mark R. Kramer, Kerry Herman and Sarah McAra
This case considers Nestlé’s creating shared value (CSV) strategy, which focused on the three categories of nutrition, water, and rural development. In the packaged food and beverage industry, pressure had mounted since the 1990s to improve supply chain sustainability...
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Keywords:
Shared Value;
Health And Wellness;
Nutrition;
Health;
Labor;
Environmental Sustainability;
Strategy;
Operations;
Food and Beverage Industry;
Switzerland;
Europe;
Africa;
Latin America;
North America;
Asia
Porter, Michael E., Mark R. Kramer, Kerry Herman, and Sarah McAra. "Nestlé's Creating Shared Value Strategy." Harvard Business School Case 716-422, November 2015. (Revised October 2017.)
- April 2012
- Case
Bayonne Packaging, Inc.
By: Roy D. Shapiro and Paul E. Morrison
A printer and paper converter produces customized packaging used by industrial customers to deliver promotional materials, software, luxury beverages, and gift food and candy. The company specializes in creating innovative packaging solutions for its customers and...
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Keywords:
Production Controls;
Manufacturing;
Capacity Analysis;
Quality Control;
Performance Management;
Process Analysis;
Quality;
Production;
Performance Productivity;
Performance Capacity;
Business Processes;
Manufacturing Industry
Shapiro, Roy D., and Paul E. Morrison. "Bayonne Packaging, Inc." Harvard Business School Brief Case 124-420, April 2012.
- June 2011 (Revised May 2012)
- Case
Nestlé SA: Nutrition, Health and Wellness Strategy
By: Rebecca M. Henderson and Ryan Johnson
In 1997 Nestlé committed to a strategic vision of becoming the leading nutrition, health and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestlé including merger and acquisition choices,...
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Keywords:
Nutrition;
Health;
Growth and Development Strategy;
Decision Choices and Conditions;
Goals and Objectives;
Value Creation;
Food and Beverage Industry
Henderson, Rebecca M., and Ryan Johnson. "Nestlé SA: Nutrition, Health and Wellness Strategy." Harvard Business School Case 311-119, June 2011. (Revised May 2012.)
- December 2009 (Revised June 2010)
- Case
Ebro Puleva
By: David E. Bell, Antonio Garcia de Castro, Rocio Reina Paniagua and Mary Louise Shelman
Once Spain's largest sugar company, Ebro Puleva has been transformed through a series of international acquisitions into the world's largest package rice company and second largest pasta company. In 2009, Chairman Antonio Hernandez Callejas must decide how to proceed...
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Keywords:
Mergers and Acquisitions;
Financial Crisis;
Globalized Firms and Management;
Leadership;
Growth and Development Strategy;
Brands and Branding;
Consumer Behavior;
Agriculture and Agribusiness Industry;
Retail Industry;
Spain
Bell, David E., Antonio Garcia de Castro, Rocio Reina Paniagua, and Mary Louise Shelman. "Ebro Puleva." Harvard Business School Case 510-026, December 2009. (Revised June 2010.)
- July 2000 (Revised April 2001)
- Case
Agricultural Biotechnology and its Regulation
In the United States, genetically modified corn and soybeans are now widely grown and consumed. In Europe, however, they have been dubbed "Frankenstein foods," shunned by packaged food manufacturers, and subjected to a host of governmental restrictions. This case...
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Keywords:
Agribusiness;
Genetics;
Governing Rules, Regulations, and Reforms;
Corporate Strategy;
Trade;
Law;
Goods and Commodities;
Safety;
Environmental Sustainability;
Government and Politics;
Agriculture and Agribusiness Industry;
Biotechnology Industry;
Europe;
United States
Reinhardt, Forest L. "Agricultural Biotechnology and its Regulation." Harvard Business School Case 701-004, July 2000. (Revised April 2001.)
- March 1998 (Revised August 1998)
- Case
Pepsi Blue
By: John A. Quelch
Executives at Pepsico are considering a possible redesign of the Pepsi carbonated beverage packages worldwide to give the brand a modern, up-to-date image and "ownership" of the color blue against Coca-Cola's "ownership" of the color red.
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Quelch, John A. "Pepsi Blue." Harvard Business School Case 598-097, March 1998. (Revised August 1998.)
- October 1990 (Revised August 1991)
- Case
Peanut Butter Fantasies
By: Amar Bhide and Myra M. Hart
Addresses the interrelated challenges of marketing and finance faced by a small, struggling packaged foods company.
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Keywords:
Business Ventures;
Finance;
Business or Company Management;
Marketing;
Distribution;
Problems and Challenges;
Food and Beverage Industry
Bhide, Amar, and Myra M. Hart. "Peanut Butter Fantasies." Harvard Business School Case 391-072, October 1990. (Revised August 1991.)
- May 1990 (Revised August 1990)
- Case
Campbell Soup Co.
Describes the engineering effort at Campbell Soup Co. to develop a microwavable package and product for the growing convenience segment. Focuses on the role of engineering services in developing the production process, acquiring and installing equipment, and getting...
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Keywords:
Product Development;
Production;
Engineering;
Strategy;
Business Processes;
Innovation and Management;
Planning;
Competitive Advantage;
Food and Beverage Industry;
Food and Beverage Industry
Wheelwright, Steven C. "Campbell Soup Co." Harvard Business School Case 690-051, May 1990. (Revised August 1990.)
- September 1984 (Revised September 1993)
- Case
Nestle S.A.: International Marketing (A)
By: John A. Quelch
A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of...
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Keywords:
Globalized Firms and Management;
Organizational Design;
Organizational Structure;
Marketing;
Operations;
Advertising;
Management Teams;
Food and Beverage Industry;
Food and Beverage Industry;
Switzerland
Quelch, John A., and Edward J. Hoff. "Nestle S.A.: International Marketing (A)." Harvard Business School Case 585-013, September 1984. (Revised September 1993.)