Outdoor Advertising - Publications - Faculty & Research

01 Oct 2013
News

Banking on Africa's Future

interesting activity, Lawani says, has been Helios's acquisition from multinationals of African businesses that, because of changes in strategy or focus by the parent company, have become "non-core" operations and thus essentially orphaned. Examples include Helios's... View Details

25 Apr 2017
First Look

First Look at New Research, April 25

mean for global outdoor advertising in general, and U.K. outdoor advertising in particular, was not clear. Doubling in size in such an... View Details

Keywords: Sean Silverthorne

01 Jun 2020
News

Inside Out

studying the air they breathe when they are at the surface; we study them where they live, underwater. And yet that’s exactly what we do with humans. For all this time spent indoors, we tend to focus much more on outdoor air quality than... View Details

Keywords: Dan Morrell; Corporate, Subsidiary, and Regional Managing Offices; Management

03 Mar 2008
First Look

First Look: March 4, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708429 MINI USA: Finding a New Advertising Agency (A) Harvard Business School Case 508-041 Selling an intangible like advertising services is a... View Details

Keywords: Martha Lagace

16 Dec 2008
First Look

First Look: December 16, 2008

scholars, and others. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=308092 Clear Channel 2006 Harvard Business School Case 208-083 The Board of Directors of Clear Channel Communications, a radio broadcasting and... View Details

Keywords: Sean Silverthorne

01 Jun 2004
News

Luxe Redux

stars, outdoor sportsmen, the British military, and the Royal family. In 1997, Burberry launched a revitalization of the brand that showcased the ongoing appeal of its more timeless products while expanding into fashionable clothing and... View Details

Keywords: Julia Hanna; luxury; Retail Trade

28 Oct 2008
First Look

First Look: October 28, 2008

use), we study data from the introduction by Patagonia, Inc., of organic cotton sportswear in the mid 1990s. Patagonia, a maker of high-end outdoor wear, substituted organic cotton for conventionally grown cotton in all of its sportswear... View Details