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- Faculty Publications (80)
Show Results For
-
All HBS Web
(631)
- People (1)
- News (122)
- Research (374)
- Events (3)
- Multimedia (1)
- Faculty Publications (80)
- December 2017
- Teaching Note
Yemeksepeti: Growing and Expanding the Business Model through Data
By: William R. Kerr and Alexis Brownell
Teaching Note for HBS No. 817-095.
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- Fall 2018
- Article
The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment
By: Santiago Gallino and Antonio Moreno
Online channels generate frictions when selling products with nondigital attributes, such as apparel. Customers may be reluctant to purchase products they have not been able to try on, and those customers who do purchase may return products when they do not fit as...
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Keywords:
Supply Chain Information;
Fit Uncertainty;
Online Retail;
Randomized Field Experiment;
Virtual Fitting Room;
Digital Retail;
Customization and Personalization;
Internet and the Web;
Value;
Performance Improvement;
Apparel and Accessories Industry;
Retail Industry
Gallino, Santiago, and Antonio Moreno. "The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment." Manufacturing & Service Operations Management 20, no. 4 (Fall 2018): 767–787.
- Web
Online Digital Marketing Strategy Course | HBS Online
your role or organization and develop a foundation in digital marketing. "HBS Online courses are excellent for anyone who wishes to learn more about a particular subject area or further develop their career." Corina Cristea...
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- February 2021
- Case
Threadless: The Renewal of an Online Community
By: Shane Greenstein, Karim Lakhani and Christian Godwin
Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operate its...
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Keywords:
Business Model;
Decision Making;
Entrepreneurship;
Innovation and Invention;
Leading Change;
Management;
Marketing;
Product Launch;
Operations;
Supply Chain;
Distribution;
Networks;
Sales;
Strategy;
Adaptation;
Information Technology;
Applications and Software;
Digital Platforms;
Apparel and Accessories Industry;
Technology Industry;
North America
Greenstein, Shane, Karim Lakhani, and Christian Godwin. "Threadless: The Renewal of an Online Community." Harvard Business School Case 621-056, February 2021.
- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
good type (someone who is actually providing the contracted service) or a bad type (someone who is using one scam or another in order to get paid despite not actually having done the work or provided the benefit). Q: Which View Details
- 20 Feb 2013
- News
Thanking Veterans Online
possible for any reputable company to use Troop ID in the check-out section of their online store in order to offer exclusive military discounts. Under Armour was the first to roll it out on Veterans Day...
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- Web
Winning with Digital Platforms Online Course | HBS Online
effectively with platforms or respond to new opportunities in your industry. "HBS Online courses are excellent for anyone who wishes to learn more about a particular subject area or further develop their career." Corina Cristea...
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- 16 Oct 2018
- Working Paper Summaries
Shipping Fees and Product Assortment in Online Retail
- 9 AM – 10 AM EDT, 16 Oct 2019
- HBS Online
HBS Online Negotiation Mastery
Hone your negotiation skills with analytical tools, interpersonal techniques, and real-world practice to secure maximum value for yourself and your organization. Program Dates: October 16, 2019 - December 11, 2019
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- 2018
- Working Paper
Shipping Fees and Product Assortment in Online Retail
By: Chaoqun Chen and Donald Ngwe
Shipping fees are an important aspect of online retail for both consumers and sellers. A common fee structure is contingent free shipping, in which consumers are granted free shipping for basket sizes above a minimum value and are charged a flat fee for orders below...
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Keywords:
Shpping Fee;
E-commerce;
Multi-category Demand;
Search Costs;
Shipping Membership;
Spending;
Consumer Behavior;
Retail Industry
Chen, Chaoqun, and Donald Ngwe. "Shipping Fees and Product Assortment in Online Retail." Harvard Business School Working Paper, No. 19-034, September 2018.
- 9 AM – 10 AM EDT, 29 May 2019
- HBS Online
HBS Online Negotiation Mastery
Hone your negotiation skills with analytical tools, interpersonal techniques, and real-world practice to secure maximum value for yourself and your organization. Program Dates: May 29, 2019 - July 24, 2019
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- 9 AM – 10 AM EDT, 07 Aug 2019
- HBS Online
HBS Online Negotiation Mastery
Hone your negotiation skills with analytical tools, interpersonal techniques, and real-world practice to secure maximum value for yourself and your organization. Program Dates: August 7, 2019 - October 2, 2019
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- 13 May 2024
- Research & Ideas
Picture This: Why Online Image Searches Drive Purchases
In a visual world, most online retailers still rely on consumers to define and enter their own search keywords. But using images to help shoppers sharpen their queries could push them to buy more, spend more, and feel happier about their...
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- 9 AM – 10 AM EST, 09 Jan 2019
- HBS Online
HBS Online Negotiation Mastery
Hone your negotiation skills with analytical tools, interpersonal techniques, and real-world practice to secure maximum value for yourself and your organization. Program Dates: January 9, 2019 - March 6, 2019
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- 01 Apr 2000
- News
A "Growing" Online Community
(MBA '99), aims to help farmers pool their orders so they can make bulk purchases at lower costs. "Everyone thinks that farmers are unsophisticated and have no ideas," Grippo said in the January 5 article "Online Agricultural Sites...
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- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School Assistant Professor Thales S. Teixeira notes that it's just as...
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- August 2015
- Case
Whistle Sports: An Online Sports Network for Millennials
By: Robert F. Higgins and Christine Snively
By January 2015, Whistle Sports, a multi-platform sports network for millennials, had attracted over 54 million online subscribers on YouTube, Instagram, Twitter, Facebook, Google+, and Vine. It established partnerships with several professional sports leagues and...
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Keywords:
Technology;
Internet;
Websites;
Technology Networks;
Sports;
Entrepreneurship;
Information Infrastructure;
Business Startups
Higgins, Robert F., and Christine Snively. "Whistle Sports: An Online Sports Network for Millennials." Harvard Business School Case 816-006, August 2015.
- 05 Oct 2015
- Working Paper Summaries
Online Network Revenue Management Using Thompson Sampling
- February 2018
- Article
Auctions versus Posted Prices in Online Markets
By: Liran Einav, Chiara Farronato, Jonathan Levin and Neel Sundaresan
Auctions were very popular in the early days of internet commerce, but today online sellers mostly use posted prices. We model the choice between auctions and posted prices as a trade-off between competitive price discovery and convenience. Evidence from eBay fits the...
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Einav, Liran, Chiara Farronato, Jonathan Levin, and Neel Sundaresan. "Auctions versus Posted Prices in Online Markets." Journal of Political Economy 126, no. 1 (February 2018): 178–215.