Filter Results
:
(88)
Show Results For
- All HBS Web (88)
- Faculty Publications (31)
Show Results For
- All HBS Web (88)
- Faculty Publications (31)
- July 2023
- Case
DayTwo: Going to Market with Gut Microbiome (Abridged)
By: Ayelet Israeli
DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in...
View Details
Keywords:
Business Startups;
AI and Machine Learning;
Nutrition;
Market Entry and Exit;
Product Marketing;
Distribution Channels
Israeli, Ayelet. "DayTwo: Going to Market with Gut Microbiome (Abridged)." Harvard Business School Case 524-015, July 2023.
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
organizations. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55936 forthcoming Psychological Science Using Behavioral Science to Inform the Design of Sugary Drink Portion Limit Policies By: John, Leslie, Grant E....
View Details
Keywords:
Dina Gerdeman
- May 25, 2016
- Comment
How Consumers and Businesses are Reshaping Public Health
By: John A. Quelch
Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic...
View Details
Keywords:
Healthcare;
Consumer Power;
Innovation In Healthcare Delivery;
Mobile Healthcare;
Transition;
Transformation;
Trends;
Customer Satisfaction;
Customer Value and Value Chain;
Health Care and Treatment;
Information;
Collaborative Innovation and Invention;
Independent Innovation and Invention;
Innovation and Management;
Innovation Leadership;
Management;
Marketing;
Markets;
Planning;
Problems and Challenges;
Biotechnology Industry;
Chemical Industry;
Consumer Products Industry;
Distribution Industry;
Fashion Industry;
Food and Beverage Industry;
Green Technology Industry;
Health Industry;
Insurance Industry;
Medical Devices and Supplies Industry;
Pharmaceutical Industry;
Public Administration Industry;
South America;
North and Central America;
Middle East;
Europe;
Asia
Quelch, John A. "How Consumers and Businesses are Reshaping Public Health." Harvard Business School Working Knowledge (May 25, 2016).
- November 2020
- Teaching Note
DayTwo: Going to Market with Gut Microbiome
By: Ayelet Israeli
Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals....
View Details
Keywords:
Start-up Growth;
Startup;
Positioning;
Targeting;
Go To Market Strategy;
B2B Vs. B2C;
B2B2C;
Health & Wellness;
AI;
Machine Learning;
Female Ceo;
Female Protagonist;
Science-based;
Science And Technology Studies;
Ecommerce;
Applications;
DTC;
Direct To Consumer Marketing;
US Health Care;
"USA,";
Innovation;
Pricing;
Business Growth;
Segmentation;
Distribution Channels;
Growth and Development Strategy;
Business Startups;
Science-Based Business;
Health;
Innovation and Invention;
Marketing;
Information Technology;
Business Growth and Maturation;
E-commerce;
Applications and Software;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
Israel;
United States
- July 2017 (Revised November 2017)
- Case
Propel
By: Mitchell Weiss and Sarah McAra
In 2014, Jimmy Chen, a former product manager at Facebook, founded the start-up Propel to build software for low-income Americans. After conducting in-depth behavioral research, Chen and his small team in New York City began to develop technology to address the...
View Details
Keywords:
Public Entrepreneurship;
Govtech;
Food Stamps;
EBT;
Mobile App;
User Research;
Financial Services Referrals;
Grocery Marketing;
Customer Discovery;
Social Entrepreneurship;
Entrepreneurship;
Public Sector;
Business Model;
Research;
Social Enterprise;
Poverty;
Welfare;
Mobile and Wireless Technology;
Applications and Software;
Technology Industry;
United States
- 14 Feb 2012
- First Look
First Look: February 14
dynamic groups, don't learn naturally. I outline the factors that prevent them from doing so, such as interpersonal fear, irrational beliefs about failure, groupthink, problematic power dynamics, and information hoarding. With Teaming,...
View Details
Keywords:
Carmen Nobel
- 2012
- Article
Behavioral Economics and the Psychology of Fruit and Vegetable Consumption
By: Joe Price and Jason Riis
Behavioral economics is an emerging paradigm that challenges the assumptions and predictions of classical economics. This new paradigm emphasizes that consumers do not always make optimal use of available information nor do they always make choices and tradeoffs in a...
View Details
Keywords:
Plant-Based Agribusiness;
Food;
Social Marketing;
Decision Choices and Conditions;
Consumer Behavior;
Nutrition
Price, Joe, and Jason Riis. "Behavioral Economics and the Psychology of Fruit and Vegetable Consumption." Journal of Food Studies 1, no. 1 (2012): 1–13.
- 30 Apr 2024
- Book
When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners
the United States. In that work, I learned that company management had known about the dangers of asbestos since the 1930s but had actively suppressed information linking it to cancer to protect the business. I became deeply curious about...
View Details
Keywords:
by Dina Gerdeman
- August 2013
- Teaching Note
Nutricia Middle East: Measuring Sales Force Effectiveness
By: F. Asis Martinez-Jerez
Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant milk formula most effectively in a region where the information environment is much less rich than in other...
View Details
- April 2006
- Case
Nutricia Middle East: Measuring Sales Force Effectiveness
Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant milk formula most effectively in a region where the information environment is much less rich than in other...
View Details
Keywords:
Management Teams;
Salesforce Management;
Customer Relationship Management;
Emerging Markets;
Nutrition;
Performance Effectiveness;
Business Strategy;
Commercialization;
Health Industry;
Middle East;
Africa
Martinez-Jerez, Francisco de Asis, and Rachel Sha. "Nutricia Middle East: Measuring Sales Force Effectiveness." Harvard Business School Case 106-063, April 2006.
- 2014
- Article
The Burden of Guilt: Heavy Backpacks, Light Snacks, and Enhanced Morality
By: M. Kouchaki, F. Gino and A. Jami
Drawing on the embodied simulation account of emotional information processing, we argue that the physical experience of weight is associated with the emotional experience of guilt and thus that weight intensifies the experience of guilt. Across four studies, we found...
View Details
Kouchaki, M., F. Gino, and A. Jami. "The Burden of Guilt: Heavy Backpacks, Light Snacks, and Enhanced Morality." Journal of Experimental Psychology: General 143, no. 1 (February 2014): 414–424.
- Web
Adding a Social Dimension to Strategy - Institute For Strategy And Competitiveness
seating areas with wireless internet for meals and meetings Each store carries local produce and has the authority to contract with the local farmers. Company provides low-interest loans if needed Nutrition View Details
- March 2016
- Teaching Note
Advanced Leadership Pathways: Laurent Adamowicz and Bon'App
By: Rosabeth Moss Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
After a successful career as Chairman and CEO of Paris-based luxury food company, Fauchon, Laurent Adamowicz sought to provide a solution to a large scale complex problem. Ultimately, Adamowicz created a mobile application to provide consumers with more accessible and...
View Details
- 01 Jun 2023
- News
Curb Appeal
Jessica Tisch (JD/MBA 2008) has a problem. And she couldn’t be happier about it. It’s a chilly February morning in Lower Manhattan, and Tisch, who was appointed commissioner of the Department of Sanitation (DSNY) last April, has only hours to pivot the world’s largest...
View Details
- Web
Published CSV Cases - Institute For Strategy And Competitiveness
course, visit the HBS Executive Education site . For more information about a published case, click its title. CVS currently in development Founded in 1963, CVS Health (CVS) was the leading drugstore chain in the United States....
View Details
- 15 Nov 2018
- Book
Can the Global Food Industry Overcome Public Distrust?
JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in...
View Details
- 16 Nov 2010
- First Look
First Look: November 16, 2010
Francesca Gino, Lisa L. Shu, and Chia-Jung Tsay Publication:Emotion Review (forthcoming) Abstract Moral problems often prompt emotional responses that invoke intuitive judgments of right and wrong. While emotions inform judgment across...
View Details
Keywords:
Sean Silverthorne
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
Will the trade-offs make competing products seem more appealing? Displaying a dish’s nutrition information might help diners make informed food choices. However, if the menu...
View Details
Keywords:
by Danielle Kost
- 01 Dec 2022
- News
Singing to the Corn
Corn likes people. It benefits from human contact, when it’s thinned out and hand-pollinated, explains Taylor Keen (MPA 1996/ MBA 1997). Corn thrives when sung to and spoken to—something Keen does in the language of his mother’s Omaha Tribe, where he is known as Bison...
View Details
- Web
HBS - The year in Review
June 2021, following 15 years of service. Wallace brought innovation to the stewardship of KLS as an information management hub for academics and business leaders on campus and around the world. She was widely respected as a leader among...
View Details